creating your six-word culture story
TRANSCRIPT
Creating Your
Six Word
Culture StoryJoe Tye, CEO and Head Coach
Values Coach Inc.
Copyright © 2015, Values Coach
Inc.
Culture eats strategy for
lunch* – but in the best
of organizations they
share the meal together
Click here for more slide show on
12 Reasons Culture Eats Strategy for Lunch
An exercise
adapted from…
www.CulturalBlueprint.co
m
This guy built a career – and made a
fortune – with a six-word story
Precisely 6 words – not 5 and not 7
Like writing a sonnet or a haiku, the
structure gives discipline to the
process
A six-word culture story is NOT a
laundry list of attributes:
Committed HelpfulCaring SupportiveResponsive Friendly
A six-word story is NOT an
advertising jingle:
Beautiful people serving beautiful
customers with joy
13
Because of this culture, Southwest
Airlines might be the only airline
that can credibly run this ad >>>>>
Cypress Semiconductor Motto
The Marine Corps of Silicon Valley
One of their core values is “We don’t tolerate losing” and their CEO wrote this book
17
Cypress Semiconductor almost never
makes hiring mistakes because they
are so clear about who they are and
what they stand for
19
A sample of 6-word culture
descriptions from recent
leadership retreats conducted by
Values Coach…
20
Sometimes the 6 word culture
stories almost make you want
to quit your job and go word
for that organization >>>>>
24
Sometimes the 6 word culture
stories make you wonder how
the organization can even stay
in business >>>>>
32
We often see the most positive
and most negative six-word culture
stories come from people in the
same organization!
37
You will have a great culture if you
have these three qualities – if you
can tell your culture story with these
6 words >>>>>
The Florence Challenge is a structured process for gaining employee commitment to a culture of ownership
It is helping hospitals and other organizations promote a more positive and productive culture all across the country
The Florence Prescription is a blueprint
for fostering a culture of ownership –
and it’s just $5 per book at:
www.TheFlorenceChallenge.com