creating your runway: how create a side project and quit your day job

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Creating your runway How to build your side project and quit your day job

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Page 1: Creating your runway: How create a side project and quit your day job

Creating your runwayHow to build your side project and quit your day job

Page 2: Creating your runway: How create a side project and quit your day job

Peter KellerFringeSport

[email protected]

@petekeller

Page 3: Creating your runway: How create a side project and quit your day job

The day my father was laid off from his corporate

job was the happiest I ever saw him.

Page 4: Creating your runway: How create a side project and quit your day job

I love my dad, but I won’t repeat that mistake.

Page 5: Creating your runway: How create a side project and quit your day job

I promise:Interesting actionable

discussion

Page 6: Creating your runway: How create a side project and quit your day job

I love questions,And the door is open-

please leave if you want to (really!)

Page 7: Creating your runway: How create a side project and quit your day job

Goal: Allow you to bridge the gap between your

day job and a entrepreneurial venture

Page 8: Creating your runway: How create a side project and quit your day job

We live in a 401(k) world-Thomas Friedman

Page 9: Creating your runway: How create a side project and quit your day job

The LivingDirect / FringeSport story

Page 10: Creating your runway: How create a side project and quit your day job

I quit my 6 figure job with a house note, 2 car notes,

1 kid, and a 3 month pregnant wife.

Page 11: Creating your runway: How create a side project and quit your day job

I am dumb.

Page 12: Creating your runway: How create a side project and quit your day job

You can be smarter.

Page 13: Creating your runway: How create a side project and quit your day job

How?

Page 14: Creating your runway: How create a side project and quit your day job

Adapt what is useful, reject what is useless, and add

what is specifically your own.-Bruce Lee

Page 15: Creating your runway: How create a side project and quit your day job

Be smart, clever, and different.

Page 16: Creating your runway: How create a side project and quit your day job

Don’t be unethical, illegal or immoral.

Page 17: Creating your runway: How create a side project and quit your day job

What you owe your employer

Page 18: Creating your runway: How create a side project and quit your day job

Figure out your “job”

Page 19: Creating your runway: How create a side project and quit your day job

Write your own description if you need to.

Page 20: Creating your runway: How create a side project and quit your day job

Then figure out how to knock it out of the park

with the minimum commitment to your time

Page 21: Creating your runway: How create a side project and quit your day job

Hint: Management is hard.

Page 22: Creating your runway: How create a side project and quit your day job

Get excellent at getting other people to do stuff

for you.

Page 23: Creating your runway: How create a side project and quit your day job

Then start working the angles.

Page 24: Creating your runway: How create a side project and quit your day job

What your employer owes you

Page 25: Creating your runway: How create a side project and quit your day job

Basically, a paycheck

Page 26: Creating your runway: How create a side project and quit your day job

They think they are buying your TIME

Page 27: Creating your runway: How create a side project and quit your day job

MONEY = How man keeps score

Page 28: Creating your runway: How create a side project and quit your day job

TIME = How GOD keeps score

Page 29: Creating your runway: How create a side project and quit your day job

So be selfish with your time

Page 30: Creating your runway: How create a side project and quit your day job

And sell your employer something else

Page 31: Creating your runway: How create a side project and quit your day job

Your work product

Page 32: Creating your runway: How create a side project and quit your day job

How to find time

Page 33: Creating your runway: How create a side project and quit your day job

Do you play video games, watch TV, read, surf

reddit, facebook?

Page 34: Creating your runway: How create a side project and quit your day job

If you died tonight, would you be proud of today?

Page 35: Creating your runway: How create a side project and quit your day job

I love the Four Hour Work Week

Page 36: Creating your runway: How create a side project and quit your day job

I don’t know how to live it.

Page 37: Creating your runway: How create a side project and quit your day job

All I know is how to be relentless, and work

smarter and harder than anyone else.

Page 38: Creating your runway: How create a side project and quit your day job

But you can leverage yourself

Page 39: Creating your runway: How create a side project and quit your day job

EmployeesInterns

Contractors

Page 40: Creating your runway: How create a side project and quit your day job

OdeskElance

Page 41: Creating your runway: How create a side project and quit your day job

Platforms- creation and leverage

Page 42: Creating your runway: How create a side project and quit your day job

You need a platform

Page 43: Creating your runway: How create a side project and quit your day job

An email listA blog with an engaged readership

A podcastA website with proven trafficA consultancy with a pipeline

Page 44: Creating your runway: How create a side project and quit your day job

Build this

Page 45: Creating your runway: How create a side project and quit your day job

Engage your readers

Page 46: Creating your runway: How create a side project and quit your day job

Think monetization from Day 0

Page 47: Creating your runway: How create a side project and quit your day job

Eyeballs are worthless without a plan

Page 48: Creating your runway: How create a side project and quit your day job

And you’ll get bored unless you’re getting paid

Page 49: Creating your runway: How create a side project and quit your day job

“Buy now” blogging

Page 50: Creating your runway: How create a side project and quit your day job

Look at what others are doing and steal it

Page 51: Creating your runway: How create a side project and quit your day job

Apply it to your platform, with your mojo

Page 52: Creating your runway: How create a side project and quit your day job

Good artists copy; great artists steal

-Pablo Picasso

Page 53: Creating your runway: How create a side project and quit your day job

Examples

Page 54: Creating your runway: How create a side project and quit your day job

iwillteachyoutoberich.comnerdfitness.com

impossibleblog.com

Page 55: Creating your runway: How create a side project and quit your day job

FringeSportEat.Move.Improve

The art of nonconformity

Page 56: Creating your runway: How create a side project and quit your day job

Adam Carolla ShowLifestyle Business Podcast

Page 57: Creating your runway: How create a side project and quit your day job

If you can’t build your own, hijack someone

else’s

Page 58: Creating your runway: How create a side project and quit your day job

AmazoneBay

kickstarter (warning)itunes

Page 59: Creating your runway: How create a side project and quit your day job

Income, revenue, savings, and wealth

Page 60: Creating your runway: How create a side project and quit your day job

When I was corporate, I though I’d save up a pile

of money

Page 61: Creating your runway: How create a side project and quit your day job

Now I realize this sucks

Page 62: Creating your runway: How create a side project and quit your day job

YOU MUST SAVE

Page 63: Creating your runway: How create a side project and quit your day job

But

Page 64: Creating your runway: How create a side project and quit your day job

Better to create income streams that allow this

Page 65: Creating your runway: How create a side project and quit your day job

And give you freedom

Page 66: Creating your runway: How create a side project and quit your day job

Debt is what the 1% use to subjugate the 99%

Page 67: Creating your runway: How create a side project and quit your day job

Which is cooler

Page 68: Creating your runway: How create a side project and quit your day job

A BMW now, or a million bucks in 10 years?

Page 69: Creating your runway: How create a side project and quit your day job

Your runway

Page 70: Creating your runway: How create a side project and quit your day job

Budgeting, baselining, dreamlining

Page 71: Creating your runway: How create a side project and quit your day job

Geo-arbitrage

Page 72: Creating your runway: How create a side project and quit your day job

Travel hacking

Page 73: Creating your runway: How create a side project and quit your day job

Things vs. experiences

Page 74: Creating your runway: How create a side project and quit your day job

Consulting as a bridge

Page 75: Creating your runway: How create a side project and quit your day job

Savings

Page 76: Creating your runway: How create a side project and quit your day job

Burn rate

Page 77: Creating your runway: How create a side project and quit your day job

Debt

Page 78: Creating your runway: How create a side project and quit your day job

Seek first to understand, then to be understood

-Stephen Covey

Page 79: Creating your runway: How create a side project and quit your day job

Pro tip: a good spouse is worth more than gold

Page 80: Creating your runway: How create a side project and quit your day job

Case studies

Page 81: Creating your runway: How create a side project and quit your day job

Cyclone Speed Rope

Page 82: Creating your runway: How create a side project and quit your day job

Effective Spend

Page 83: Creating your runway: How create a side project and quit your day job

Terry Lin (life change)

Page 84: Creating your runway: How create a side project and quit your day job

Adam Carolla Show

Page 85: Creating your runway: How create a side project and quit your day job

Didgeridoo Dojo

Page 86: Creating your runway: How create a side project and quit your day job

Ideas

Page 87: Creating your runway: How create a side project and quit your day job

ProductSimpleWatch company (MKIII)

Apnea breathing

Page 88: Creating your runway: How create a side project and quit your day job

Travel accessoriesWatch bands and acc.

Hacking your job

Page 89: Creating your runway: How create a side project and quit your day job

Water bottlesTooth brushes

VO2 Max

Page 90: Creating your runway: How create a side project and quit your day job

Did you know the GoPro guy is a

Page 91: Creating your runway: How create a side project and quit your day job

BILLIONAIRE?

Page 92: Creating your runway: How create a side project and quit your day job

He didn’t invent the camera. He invented

some straps.

Page 93: Creating your runway: How create a side project and quit your day job

Resources

Page 94: Creating your runway: How create a side project and quit your day job

The Four Hour Work Week22 Immutable Laws of

MarketingRamit Sethi

Running Lean

Page 95: Creating your runway: How create a side project and quit your day job

You are the average of the five people you spend

the most time with

Page 96: Creating your runway: How create a side project and quit your day job

You can do it

Page 97: Creating your runway: How create a side project and quit your day job

Find help

Page 98: Creating your runway: How create a side project and quit your day job

Meproductsimple.net

[email protected]@productsimple

Page 99: Creating your runway: How create a side project and quit your day job

Onlinelifestyle business podcast

redditTim Ferris blog

Page 100: Creating your runway: How create a side project and quit your day job

Thanks and good luck!