creating your own web site idea generator
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Creating Your Own Web Site Idea Generator
C. David Gammel, CAEPresident, High Context [email protected]+1 (410) 742-9088
Connecting Great Ideas and Great People
Our Learning Goals Today
Idea Generation Processes Idea Sources Apply to Your Association
“Orville Wright did not have a pilot’s license.”
Gordon MacKenzieOrbiting the Giant Hairball
“The future is already here, it’s just not very evenly distributed.”
William GibsonNPR Talk of the Nation Interview
“I don’t know if the pessimists or the optimists are correct but I do
know the optimists will get something done.”
Attributed to Craig Venter by Chris Anderson at TED.
Sources of Ideas for Association Web Sites
Internal Sources
Strategy Operational Goals Skills, Knowledge, and Abilities Technology Infrastructure Changes in Budget/Org Structure
External Sources
Web Traffic Data Changes in Your Members Changes in Technology Other Organizations
Strobist.com
Crazy Requests
Great Ideas Create VALUE via Specific OUTCOMES
The Link, the Login, and the Call Center
Seven Strategic Online Outcomes
Bringing Your Mission to Life Online: A Practical Guide to Web Strategy for Associations, Foundations and
Charities
A forthcoming book by C. David Gammel
coming soon from ASAE & The Center
The Ballad of the Brand and Biome
Process
What’s Your Big Idea?
Questions for Implementation
What value for whom? Which strategic web outcomes best fit? What content/functionality/design fit the
job? What technology and skills do we need
for the above? How will we know it worked?
Force Field Analysis
Permission granted.
Ideas are all around you.
Be optimistic about the value you can provide.
Contact information:
C. David Gammel, CAEPresident, High Context ConsultingPhone: +1 (410) 742-9088E-mail: [email protected]: www.highcontext.com
Connecting Great Ideas and Great People