creating your blogging superhero

Creating Your Blogging Superhero

Creating Your Blogging Superhero

Lisa Barone

@lisabarone

Lisa Barone

@lisabarone

Who am I?Who am I?

• Co-Founder/Chief Branding Officer of Outspoken Media

• Corporate blog voice-giver

Do Not Adjust Your Ears…Do Not Adjust Your Ears…

I stutter.

What does real “authenticity”

look like?

National Post v MarketerNational Post v Marketer

• 2009 National Post reporter David George-Cosh contacts April Dunford about a story.

• April takes 2 days to get back to him.

• Things get “authentic”

TomKat TomTomKat Tom

• Went from beloved actor to resident lunatic.

• Fatal flaw: Sharing too much

Charlie’s GoddessesCharlie’s Goddesses

“Authentically” did drugs, slept with a pair of goddesses and told us about it.

What does your audience really want?

What does your audience really want?

Your Blogging Superhero

What is your Blogging Superhero?

What is your Blogging Superhero?

• A characterized version that emphasizes your most relevant traits, while de-emphasizing the ones that would distract your audience

• The marketable version of you

The Benefits of Your New Super Powers…


You magnify & strengthen your marketable traits



You create a marketing strategy for your brand.

By focusing on the best version of you, the version that makes you best connect with customers = You WIN!



A cushion to absorb the shots.

But wait – How is this “being

authentic”?

But wait – How is this “being

authentic”?

Authenticity in marketing is… telling a story people want to hear.

– Seth Godin

How Do You Create Your Blogging

Superhero?

How Do You Create Your Blogging Superhero?


1. Identify your place in the market

• What 3 things do you want people to associate with your brand?

• What are your core values?• Who do you want to be?



2. Identify the traits, characteristics and experiences that help you epitomize that.

•What are you good at? •What’s weird about you?•What are you known for?



3. Build a story that ties it together, emphasizing the traits that allow you to be the BEST VERSION of yourself

Who you want to be + the traits that allow `you to be it = Your Blogging Superhero



4. Lose everything that does not relate back to what you want to show.

It’s a distraction

Think of it like a job interview…

Caricatures In ActionCaricatures In Action

Caricatures In ActionCaricatures In Action

Joanna Germanotta•5-time Grammy winner•2 Guinness Wolrd Records•Sold more than 15 million albums

Takeaways Takeaways

We fall in love with people brave enough to do what we think we can’t.

Base your character off who you really are and you’ll be able to keep it authentic and still look great naked.

http://www.copyblogger.com/feel-great-naked/

Thank You…Thank You…

[email protected]

@lisabarone

mailto:[email protected]

mailto:[email protected]

creating your blogging superhero

Technology