creating value for corporate partnership dr cheong koon hean ceo, housing & development board...
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CREATING VALUE FOR CORPORATE PARTNERSHIP
Dr Cheong Koon HeanCEO, Housing & Development Board (Singapore)IFHP Council Summit, 28 May 2015, Paris
WHY DO NGO & PRIVATE ENTERPRISE (PE) PARTNER?
Opportunities
NGO PE
The existential question: Why partner?• What are the needs &
motivations?• What are the challenges & risks?
THE DRIVERS OF PARTNERSHIP
Why do PEs & NGOs partner each other?
Source: C&E Corporate-NGO Partnership Barometer Report 2013
EVOLUTION OF CSR : CREATING SHARED VALUES
CSR is increasingly connected to business strategy
Creating Shared Values
Source: CoCreate Consultancy, 2013 Global CSR Study
EVOLUTION OF CSR : CREATING SHARED VALUES
Current Thinking: Creating Shared Values• Defined as policies and operating practices that enhance
the competitiveness of businesses while simultaneously advancing the economies and social conditions in communities in which they operate.
• Based on the premises that both economic and social progress be addressed using value principles.
Michael E. Porter & Mark R KramerHarvard Business Review, Jan 2011
DRIVERS OF CREATING SHARED VALUES
1st Driver: Public Scrutiny
DRIVERS OF CREATING SHARED VALUES
2nd Driver: Competition and Consumers• 81% of consumers feel that PEs should support
social and/or environmental issues
Source: Cone Communications, 2013 Global CSR Study
DRIVERS OF CREATING SHARED VALUES
2nd Driver: Competition and Consumers• When faced with similar or
identical products, consumers are likely to choose the one associated with a good cause
Source: Cone Communications, 2013 Global CSR Study
DRIVERS OF CREATING SHARED VALUES
3rd Driver: Innovative Solutioning
• Businesses want to partner NGOs with expertise where they lack it
• Tembec partner with WWF to tap on their biologists & ecologists for its forest resource management certification program
• WWF brought international exposure & visibility to the partnership
IFHP’S VALUE PROPOSITIONSIFHP’s Value Propositions
What IFHP need to work on
Credibility & Stature • Build IFHP’s established brand image • Raise IFHP’s profile through activities
& conferences with solid/relevant content
• Profile members’ expertise• Add value through workshops, advisory
work which help build PE capacitiesExpertise to Offer • Identify niche that IFHP can occupy
• Build capacity in specific fields among IFHP’s 7 agenda areas
• Tie-up with research institutions to deepen expert advice
Global Network of Experts
• Revitalise existing partnerships• Establish new partnerships with
relevant organisations• Build up local-anchors
CHALLENGES & RISKS IN A PARTNERSHIP
PEs’ perspective• NGOs are watch
dog & critical friends
• NGOs should be transparent & accountable
• What is the ROI of partnership?
• Demands accountability for use of funds
NGO’s perspective• Will the partnership
risk my brand name?
• What is my role: ▫ A partner? ▫ A consultant?▫ A beneficiary?
NGO PE
What Makes a Partnership Work?• Built on specific needs, not generalities • Understand each other’s interests• Have clear objectives, with structure to
support the relationship• Agreed outcomes and/ or programmes
indicators
CHALLENGES & RISKS IN A PARTNERSHIP
WHAT ARE THE VALUE PROPOSITIONS OF SIMILAR
NGO?
WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT (WBCSD)
• Value Propositions:• A network of 66 global partners in 64
countries, representing 35,000 businesses
• A platform for PEs to offer cross-domain business solutions by partnering other people
• Strong research capabilities, from tie-ups with Stockholm University & Stockholm Resilience Centre for research
URBAN LAND INSTITUTE (ULI)
• Value Propositions:• Extensive network - 21 National Councils & 50
District Councils within USA
• Highly regarded advisory service program, delivering comprehensive solutions
• In-house research centres covering a range of fields such as housing & energy
INTERNATIONAL SOCIETY OF CITY AND REGIONAL PLANNERS (ISOCARP)
• Value Propositions:• A global network of planners which has
formal consultative status with UNESCO
• Innovative planning solutions offered via UPAT (Urban Planning Advisory Team) & YPP (Young Planning Professionals) Team
• A to-be-launch ISOCARP Institute
SOME LEARNING POINTS
Four common characteristics:• Identified with at least 1 well-regarded
program, service or product, which is their niche or strength• A local presence that helps open doors• A research arm, or tie-up, that keeps
abreast of advancement in relevant fields • Opportunities for members to contribute
back to society
