creating the “wow factor” -...
TRANSCRIPT
With Kathy Casey and Layla Linn from Liquid Kitchen
Creating the “WOW Factor” Learn how to engage your guests with “Wow Factor”
From garnishes and techniques to interactive experiences
Kathy Casey President
Why Wow?
• Everyone needs a little “WoW” these days
• Stand out Among Competitors
• Instagram Sharing
• Going Viral
• Positive Postings
Kathy Casey President
Why “Wow”?
Bubble Bath Cocktail
• Wow – is “FUN”
• Wow – is memorable
• Wow – builds brand recognition
• Wow – builds brand loyalty
• Wow – is delicious!
• When you smile, things just taste better!
• Fancy – Cheeky – Hilarious – Indulgent – Excessive – Playful
Visual Wow – Unique Presentation
The Aviary NYC's signature cocktails
"Science A.F." and "Wake and Bake" in their
finished states.
Zuma at the Cosmo – most ordered cocktail
“Fish Bag Cocktail”
Highbrow
meets
Lowbrow
Kathy Casey President
Branded
•Fun use of Logos
•Branded” Garnishes….
Kitchen Inspired
• “Citrus Peels
•Branded Ice
• 3D Printed with your Logo
•Coasters on a Roll
•Think Beyond the Glass – With brand shapes
– With brand colors
Kathy Casey President
Think Outside the Glass
•Use the Unexpected
•Bags as Vessels
•Repurposed Items
•Lightbulbs
Kathy Casey President
Genuine Liquorette, NYC
Eban Freeman is a frontrunner of unique
cocktails. From edible gelees to Huitlacoche
(pronounced weet-la-COH- cheh)
and this amazing “Cha-chunker” which
creates a hole in canned sodas and juices for
easy liquor bottle inclusion.
Cha-Chunker
Kathy Casey President
• Vintage Glass Patterns
• Revival Glass
• Replicas
– Cardinal
– Steelite
– Libby
– Hospitality Glass
• Thin Man - Nick and Nora Glass
• Elyx Copper
• Glass Liquor Bottles/Reused
An Angels’ Share Glass gin pig
Signature Vessels
Kathy Casey President
Super Cute
• Super Fun and Memorable • Cute, Cute, Cute! • Rainbows • Sparkles • Glitter • Kittens- play into a
#SocialTrend • Asian Latte Craze with
Animals and Photos
Kathy Casey President
Big Color
•Activated Charcoal •Golden Milk Lattes •Black Lattes •Black Lemonades •Color Changing Drinks •Layered Beverages •Deep Purples •Colors that Intrigue Us
Kathy Casey President
Activated Charcoal • Also known as coconut ash
• Rare and unique color in beverages - makes it intriguing to consumers
• Safe in moderation and a little goes a long way
• The Anti-cute
• “Dark Side” of beverage trends
• People who like edgy or more sophisticated
• For higher-end applications
Kathy Casey President
Jump Up, Jamaica by Garret Richard of Slowly Shirley.
The Power of Purple
•Butterfly Pea Flower
•Color Changing
•Beet Juice
•Hibiscus/Berries
The Pantone Color Institute has named Ultra
Violet the color of the year for 2018
Kathy Casey President
Unique Surprise & Delight
• Clothes Pins • Leaves • Flowers • Flora • Unusual Shapes • Unique Garnishes
Kathy Casey President
Kathy Casey President
Flavor • Custom Flavor Menu
Selection
• Unique Combinations
• Sensation Changing
Buzz Button/ Miracle Berry
• Super Super Sweet
• Super Super Sour
• Super Spicy
• Super Bitter
• Salty and Savory
Kathy Casey President
Customization
•Personal Wow
• Just for Me
•Make your Own
•Printed
•Engraved
•Make at the Table
•DIY
Kathy Casey President
A Personal Experience
• iPic – NY: Secret Room, Madeira Experience
Choose your year, listen to music from that year = taste & auditory
•DIY Room Amenity for Hotels:
house-made elements, local, unique = #instagamable
Participants take part in the
Campo Viejo Colour Lab. The Drinks Business
Music affects how wine tastes
according to Adrian North. The Drinks Business
Trials for Brock University’s new
augmented reality wine research lab. The Drinks Business
Kathy Casey President
Menus • Artistic
Book Menu • Collector’s Item • Scratch and Sniff • Edible Menu • Emoji Menu
Bitter & Twisted Menu “Top 10 World’s Best Cocktail Menu”
2017 Tales of the Cocktail
Playful and familiar unlike any menu design
The Tippling Club Edible cocktail menu takes the form of a dozen gummy bears
presented in a retro candy bag
"We're All Mad Here" Empress Indigo
Gin, Lychee, Elderflower, Citrus and
Saffron Apple Rosewater with an edible
tag with a "tongue tingling" purple
pineapple cup.
"Video Killed the Radio Star" Avua Prata Cachaça,
Italicus Rosolio di Bergamotto, Giffard Passionfruit,
Black Pepper Cardamom Honey, Apricot & "Pop Art"
Spiced Coconut Foam.
Mariena Mercer Boarini
Cosmopolitan Bar
Las Vegas, Nevada
Visual – Flavor - Story
Visual Flavor Story
Digital Integration
• Apps connecting customers to experience
• Are cocktail suggestions next at your venue?
• Augmented Reality
• 3D Printing
• Cocktail Science
https://www.youtube.com/watch?v=uDxqdrLlDY8
Augmented Reality
• AR Experiences to compliment your brand
• Provide Information • Offer Exclusive Deals • Disney (Star Wars Hotel) • Fun and Magical • Enhance the Experience
Kathy Casey President
Molecular Cocktails
The Science Behind Cocktails
Bar Chef's Night Blossom cocktail can be eaten with chop sticks.
Kathy Casey President
Pop-ups & Ultra Entertaining
• Entertainment at the Core
• Pop-ups with a Focus
• Make it an Experience
• Millennial Focused
• Mystery Bartenders
• Odd, Unusual Fun
Cow by Bear
A UK landlord has taken made his pub into a holiday pop up
Kathy Casey President
Over The Top • Indulgence and Excess is In! • Funny • Super Huge • Dripping – Gooey • Gold and Silver • Bling Bling $$$
Black Tap NY
What the Industry is Doing & Seeing
Rob Farrington, TGI Fridays VIBE Advisory Board Some of the areas/ideas I have done, are working on, or exploring include:
• Flaming Cocktails • Shareable Cocktails • Color Changing Cocktails • Spiked Extreme Shakes • Tiki Glassware • Smoking Cocktails • Secret Menu • Boba Pearl/Tea Cocktails
Andrea Schwenk, Buffalo Wild Wings VIBE Advisory Board
Here’s a couple over the top things I’ve seen in Minneapolis recently:
• Fried chicken, simple syrup and fried cracklin garnish in the Chicken Fried Fizz – Hasty Tasty
• Themed over the top cocktails – Can Can Wonderland
• Boozy Shakes and Slushies – Can Can Wonderland
What the Industry is Doing & Seeing
Academia Austin, TX
• Ivy League Theme
• Using Cognitive Psychology to
create personal imbibing
experiences
• Liquid Nitrogen to Chill the
Glassware
• Savory Caviar Garnish
www.liquidkitchen.com 206-784-7840
Kathy Casey – President [email protected]
Layla Linn – AB Director [email protected]
THANK YOU!