“The best way to predict the future

is to create it.”~ Abraham Lincoln

Where are we now in

2015?

If Mona Lisa lived in 2015

We’re not the first ‘selfie’ takers.

Technology just accelerated the whole process

@slidoapp

And enabled us to share things…

@slidoapp

“Technology has become the new normal.”

~ Peter Hinssen

What does this mean for events?

@slidoapp

Social Technological Communication

TRENDS

1. CREATING LIVE EXPERIENCES

78%millennials would spend money

on an experience or event over buying something desirable1

1Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://www.eventbrite.com/academy/millenials-fueling-experience-economy/

$1.3 trillionin annual consumer spending

in the US alone1

Largest generation by population

1Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://www.eventbrite.com/academy/millenials-fueling-experience-economy/

Experience shapes the identity and social status

“Experience engineering is about planning for how you will engage people’s emotions and senses in both

physical and expanded virtual environments.”

~ Mike Walsh

YOUR TURN

1. Create an experience journey map2. Craft the story that will underline the experience3. Map the pathways that your attendees will take through your event

@slidoapp

2. INTEGRATING SOCIAL MEDIA

Photo credits: http://www.lousyauber.com/

83%event planners plan use social media

at least at one of their events2

2 Julius Solaris - Social Media for Events, Accessible at http://socialmediaforeventsebook.com/

#ITSNOTENOUGH

Market to the audiences of your audience

The fear that if you miss a party or event you will miss out on something great

URBAN DICTIONARY

FOMO

suffer from FOMO which propels them to show up, share and engage17/10

I checked my Facebook. I can’t miss that party,

miss.

1Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://www.eventbrite.com/academy/millenials-fueling-experience-economy/

YOUR TURN

2. Create tweetable moments3. Market to the audiences of your audience

1. Strategically integrate social media into your events

@slidoapp

3. BUILDING CONNECTIONS

Digitalized World

Personal network

Content >

Networking

86% of the millennials want career networking

and job opportunities from events3

3 Dan Schwable - How Millennials See Meetings Differently, Accessible at http://www.apbspeakers.com/resources/whitepapers/SchawbelWhitePaper.pdf

Content <

Networking

Pre-event networking

Bring your delegates to sponsors

YOUR TURN

2. Encourage networking by introducing ground rules

1. Create long networking breaks

3. Organise interactive sessions that naturallyendorse networking

@slidoapp

4. HYBRID EVENTS

Face-to-face Meeting

Online Meeting

HYBRID MEETING

80% of eventprofs believe in increase of

virtual meetings4

4 MPI - Future of Meetings Accessible at http://www.mpiweb.org/portal/research

ICCA World Hybrid Event

153 onsite

445 online

YOUR TURN

3. Provide tools for online attendees to participate

1. Have a dedicated moderator!

2. Fill in breaks with programme

@slidoapp

5. CO-CREATION

Credits:

YOUR TURN

1. Involve your attendees in creation of your event

!

2. Let them decide what they want

3. Incentify participation

6. EMBRACING CSR

6/10 of millenials said sense of purpose

is a part of the reason for selecting the current employer5

5 Deloitte Survey on Millenials, Accessible at http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html#

Both environmental and social responsibility will help companies differentiate themselves from the

competition.4

4 MPI - Future of Meetings Accessible at http://www.mpiweb.org/portal/research

Credits: www.powerful-thinking.org.uk

People-powered events

Visible production elements

YOUR TURN

1. Set up your goal Waste reduction? Energy efficiency? Audience engagement? Measurable social impact?

!

2. Get your audience’s buy-in 3. Incentify participation

@slidoapp

7. EMPOWERING AUDIENCES

Broadcasting is not enough

with

1.75 billion smartphones

Content! Content everywhere…

Create memorable moments they can’t find anywhere else

Make them a part of the conversation and answer questions that they truly care about

It’s not easy to create a meaningful conversation

Let your audience to submit the Qs and steer the conversation

YOUR TURN

1. Use second-screen tech for greater engagement

2. Incentify submitting Qs with rewards

3. Incorporate audience’s Qs

@slidoapp

8. NEW LEARNING MODELS

Interaction becomes the most precious commodity at events

CONTENT INFLATION

Peer-to-peer

Fishbowl conversation

YOUR TURN

1. Incorporate interactive learning sessions

2. Fascilitate rather than broadcast

3. Let participants teach each other

@slidoapp

9. TED-ify KEYNOTES

Create impactful

18-minute talks

60min session

30min talk

30min Q&A

YOUR TURN

1. Leave more room for Q&A !

2. Address audience’s interests !

3. Use Q&A tools to avoid dreaded silence

@slidoapp

10. TECHNOLOGICAL GADGETS

Hololens

iBeacons

Drones

YOUR TURN!

!

1. Have a clear plan how tech could enhance your event

!

2. Don’t use tech for the sake of using tech

3. Less is more

@slidoapp

Want to know more about event trends?

@slidoapp www.slido.com

Get in touch with us

RESOURCES1. Eventbrite - MILLENNIALs Fueling the Experience Economy, Accessible at http://

www.eventbrite.com/academy/millenials-fueling-experience-economy/

2. Julius Solaris - Social Media for Events, Accessible at http://socialmediaforeventsebook.com/

!3. Dan Schwable - How Millennials See Meetings Differently, Accessible at http://www.apbspeakers.com/resources/whitepapers/SchawbelWhitePaper.pdf 4. MPI - Future of Meetings Accessible at http://www.mpiweb.org/portal/research

5. Deloitte Survey on Millenials, Accessible at http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html# 6. sli.do blog - various articles, Accessible at http://blog.sli.do/