creating successful product business (dr heinz thielmann, germany)
TRANSCRIPT
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UTIMACO Safeware AG EMPHASYS GmbH
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NASSCOM Product Conclave 2008
Session 12BIndustry-Academia-Government
Partnerships:Creating successful product
business
Prof. Dr.-Ing. Heinz [email protected]
Supervisory Board of UTIMACO Safeware AGwww.utimaco.de
CEO & MD of EMPHASYS GmbH(participation sponsored by Utimaco)
August 12th, 2008
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UTIMACO Safeware AG EMPHASYS GmbH
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UTIMACO AG:Global Product SME active in India
offering parntership to Indian companies
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UTIMACO Safeware AG EMPHASYS GmbH
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Session 9: Topics for discussion
• Role of R&D and Incubation Centers in successful products
• Insights into Industry-Academia-Government Partnerships in Germany and India
• Approach to different kinds of partnership
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UTIMACO Safeware AG EMPHASYS GmbH
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Initial Statements for discussion
• Innovative Product ideas from young talents & customer´s demands
• Academia cooperation with Industries through incentives; no subsidies without success
• Industry (SME) cooperation with Academia through incentives; no subsidies for standard R&D work
• Government setting framework, no guidance !!!• Product development through mixed teams• LEs to take patronage and promotion role• Success models Germany: Fraunhofer, Steinbeis
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UTIMACO Safeware AG EMPHASYS GmbH
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German Research & Product Innovation through
Fraunhofer-Group:58 Institutes; 12.500 Employees; worldwide operationsall technology areas; > 10.000 customers/partners;70% business financed; 30% public funding
Steinbeis-Foundation:760 Enterprises; 4.600 Employees; worldwide operationsall technology areas; > 10.000 customers/partners;direct product transfer from universities to industry
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UTIMACO Safeware AG EMPHASYS GmbH
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Fraunhofer IIS: The Story of MP3
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UTIMACO Safeware AG EMPHASYS GmbH
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Fraunhofer IIS: MP3 – A German Track Recordsecuring more than 10.000 jobs in Germany€ 300 Mio tax per year to the Governmentmore than € 60 Mio licensing fees for
Fraunhofermany StartUps from MP3-Applications
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UTIMACO Safeware AG EMPHASYS GmbH
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Fraunhofer-FOKUS Spin-Offs
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UTIMACO Safeware AG EMPHASYS GmbH
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Fraunhofer-FOKUS Spin-Off: IVISTARfounded in 2000web-based management of room & building
objects
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UTIMACO Safeware AG EMPHASYS GmbH
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German HighTech-Initiative 2006-2009 (I)Industry-Academia-Government Partnership€ 15 bn from Government; € 30 bn from Business• Nanotechnologies• Biotechnologies• Microsystems• Optical Technologies• New Materials• Aerospace & Space• ICT & New Media: 2007-2011: € bn 3,220• Production Technologies• Renewable Energies• Environment Technologies• Vehicular Technologies and Traffic
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UTIMACO Safeware AG EMPHASYS GmbH
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German HighTech-Initiative 2006-2009 (II)Industry-Academia-Government Partnership€ 15 bn from Government; € 30 bn from Business• Maritime Technologies• Healthcare & Medical• Security • Services• Special programs for SMEs and StartUps• etc. Focus on strenghtening SMEs Focus on StartUps Focus on Value Chain from Research to
Business to be continued after 2009
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Further Statements for discussion (CSFs) • Academia: Prof´s with business experience• Incub.Ctrs: to be business driven• Incub.Ctrs: to provide all value chain ress.• Incub.Ctrs: to provide experienced advisors• Incub.Ctrs: Management with bus.innov.exp.• StartUps to learn from mature SMEs• SMEs to organize „Markets for Ideas“• Univers. to organize „Markets for Transfer“