Creating & Sharing Farm-to- School Stories of Impact

A Workshop withNed Castle,VT Folk Life CenterBarbara Ganley, Community Expressions, LLC & Vermont Story LabBetsy Rosenbluth, Vermont FEED & National Farm to School Network, Shelburne Farms

Icon by Ethan ClarkNoun Project

Icons by To Uyen & Joel McKinneyWalking

Stories

10 minutes a. early food story b. favorite org story (in pairs share one-minute stories, walk, new partners, share new story, walk switch partners, retell first story, walk switch partners, retell the org story that was shared with you. Debrief: what happens in the story moment? Difference between telling a personal story and an org story? Telling it a second time? Telling someone elses story?

An early food memoryb. A favorite moment in your farm-to-school work

Icon by irene hoffman /noun projectWhat makes a great gift?

Icon by gregor cresner /noun project

What makes a great storytelling?

AuthenticRelevant & Resonant

https://www.youtube.com/watch?v=cjCshHV4z70

1940s Experiment

We are the storytelling animal (see Gottschall) neuroscientists to evolutionary biologists concur. If this is indeed so, then we should be using stories far more than we do in our work to connect, to inform, to celebrate, to inspire, to ACT.

63% rememberSTORIES

Yo Szczepanska

5% rememberSTATSMade to Stick Dan & Chip Heath

Hugh McLeod

We need data, but we absolutely need stories to make sense of the data and to make it stick.

More than Stories Alonehttp://meyerfoundation.org/impact/stories-worth-telling/resources

We need many sorts of communications, but here we will focus on stories and they have a particular shape and arc.

New Reality

STORY ARC

HookProblemShiftTurning Point

The simplest arc. Every story holds this in its heart. For more on story shapes, see Kurt Vonneguts fabulous 4 minutes on the subject:

Kurt Vonnegut on Story Shapes

http://bit.ly/1IjVf9k

Story opens

Narrative arc

Surprise, resonance, shift, delight

What happens when we sense someone is going to tell a story (we have expectations that its arc will be delivered)

Common Mistake #1

New Reality

IMPACT STORY

ChallengeActionResult

Googles Version: Care Do Impacte.g. Challenge: Our kids are not eating healthy mealsAction: We put into play the F2S programResult: Kids helping parents & themselves to make better food choices

New Reality

Ritz got his green thumb many years ago while teaching at a Bronx high school. Someone sent him a box of daffodil bulbs. Not knowing what to do with them, he stashed them behind a radiator.A few weeks later, a fight broke out. Ritz says one student ran to the radiator because, he assumed, the boy had hidden a weapon there. Instead, he found "hundreds of flowers busting out of this box. And the kid, instead of coming out to beat someone's behind, came out with a box of flowers. The class burst out laughing."Ritz says he had an epiphany. He and his students went on to plant some 20,000 bulbs across New York that year.

The lesson, Ritz says, is that a seed well-planted can grow into something beautiful anywhere.http://www.npr.org/2016/01/19/463084193/how-a-great-teacher-cultivates-veggies-and-kids-in-the-bronx-in-17-photos

Example. This story exemplifies the particular story only he could tell. What are your stories that make you stand out?

New Reality

Larger Story of Your F2S Work

If the arc represents the bigger story of what you are trying to achieve, the smaller stories support and serve that big narrative. You need stories all along the arc.

https://vimeo.com/125738941

what could be the smaller stories of impact?

https://www.youtube.com/watch?v=7_Y8yX2-BhQIf this is the LARGER story,

Whose Story?

Policy makers?Students?

Staff?Board? Donor?

Farm?

School?

The food ?

Who will tell it?

https://www.youtube.com/watch?v=U18ZheOSNK8https://vimeo.com/32919297https://vimeo.com/11706232

https://vimeo.com/113326841

https://www.youtube.com/watch?v=XQPCn_e8Jjo

Examples of different storytellers.

?Gan Khoon Lay

Common Mistakes # 2 & 3

#2 There is no clear message in the story#3 The story is generic. Everyone tells the same story. Who cares about it? IF we think we already know this story, why should we stay and listen?

Strategic Story FlowMissionProject/Campaign ObjectivesAudienceChannels(s)

MediaStory/Message

Outcome

Evaluation

With so many stories, how do we zero in on the right story?

What is your GOAL? Your objectives?

Whom do you want to reach?Influencers

DecisionMakersSchoolCommunityYour Staff

FarmCommunity

Be very specific!

WhatYour AudienceWants

WhatYourOrgWantsSweet Spot

Kirby Wu/Noun Project

Common Mistake #4

Your Audience and You It takes two to story Richard KearneyAndy Goodman

The RIGHT Story: Goals & Audience

Whats your primary goal in this project/outreach effort?

What audience you wish to reach (e.g. school staff, decision makers, youth)

What do you want them to do? Why should they care? Why should they act?

Where do they get their information? Connect?

Images via the Noun Project byJames Keuning,Mattis Gutsche & Miguel BalandranoHayashi Fumihiro

Icons by To Uyen & Joel McKinneyWalking

Stories

Redux

Goal: You need to show impact to grow supportAudience: School BoardA story you told or heard.Debrief: What was different this time around?

New Reality

ChallengeActionResult

Prep for the exercise.

Hook (your opening line)

3 Details

Your final line

Prpe for the redux.

This time you felt the importance of framing the story it is not enough to just launch into the story with nothing around it.

Anton Hakanson/Noun ProjectCommon Mistake #5

Tone & language do they serve the Goals? The Audience help get at that sweet spot? Your tone/language choices might be quite different if you are trying to reach the legislature or if youre trying to reach kids.

Capacity

MediaChannelsSTORY PROJECT

Once you have the goals & audience worked out you can tackle channels, media, capacity. Then you can plan a great project.

Your Capacity

MediaChannelsSTORY PROJECT

Sweet Spot

http://meyerfoundation.org/sites/default/files/files/SWT-Whitepaper-FINAL.pdf

Choices, Choices

MEDIA

https://youtu.be/HXfA5cXgcIc

https://www.youtube.com/watch?v=wt_KMFARwLoVideo Storieshttps://www.youtube.com/watch?v=S3m8OZKGaRw

https://www.youtube.com/watch?v=on76n-8ffEQ

https://www.youtube.com/watch?v=qr53n-aDLYM

https://www.youtube.com/watch?v=LcYHTPes_y0

Multimedia

Audio Slide Shows

http://www.nytimes.com/packages/html/nyregion/1-in-8-million/index.html#/maggie_nesciur

Adobe VoiceA free iPad/iPhone Appfor making digital storiesANIMATED STORIES

rohanpotdar.com

Capacity & Engagementhttp://meyerfoundation.org/impact/stories-worth-telling/resources

http://vtfeed.org/staff-bioshttps://www.facebook.com/vtfeed

https://www.instagram.com/p/BDCRlHYHqPT/?taken-by=sterlingcollegevtOnline Channelshttp://bit.ly/2e1QkpU

External BlogsInstagramFacebookWebsiteYoutube

http://bit.ly/2feRiirTwitter

https://twitter.com/seedlingstories

http://vtfeed.org/

Choose wisely. Know who is where and how each work best.

PlusF2F

WhereYour AudienceIs

WhereYourOrgIsSweet Spot

GoalAudienceChannel(s)Media

StoriesforImpact

Capacity

Planning a Story Bank

Pause & Reflect

Gerardo Martin Martinez/Noun Project

Gan Khoon LayPractice

Hours 2 & 3 with Ned

Planning Your Story Project

Designing a Storytelling Project

Dave Sime

Hour Four

New Reality

Larger Story of Your F2S Work

Remember, remember

GoalAudienceChannel(s)Media

STORY+TELLER

Capacity

http://youthresourceafy.tumblr.com/Gathering Stories

How will do this? Will you create the stories yourself or ask people to send them in? What works best when?

http://bit.ly/1D3g8Va

http://www.whatisaggregate.com/lgbtq-timeline/ProjectPresentation&Platforms

http://healthinmyhometown.org/

http://www.nyp.org/amazingthings/

Visual appeal of your presentation youve got to draw your audience in and relate to the bigger narrative.

What? So what? Now what?

Planning Your Story Project

Project Planning

Project Kitchen: Sharing Project Ideas

1 minute project pitch1 minute receive feedback (praise, question, ideas)Switch.A couple of groups pitch the full group.

SHARING YOUR STORIES OF IMPACT

Stephen Plaster

AND/OR

Discussion: will you share your stories through feeds and tagging or through a shared site? Pros & Cons

http://vtfeed.org/staff-bioshttps://www.facebook.com/vtfeed

https://www.instagram.com/p/BDCRlHYHqPT/?taken-by=sterlingcollegevthttp://bit.ly/2e1QkpUWebsite/Blogs/FeedInstagramFacebookYoutube

http://bit.ly/2feRiir

OPTIONS

Kevin/Noun Project

Tagging Stories&SharingMeta-Stories

Inportance of tagging and of sharing process stories & tips.

Take-aways

Andy Goodman of the Goodman Center

hatchforgood.orgIDEASEXAMPLESGUIDESmeyerfoundation.orghttp://workingnarratives.org/vermontstorylab.orgvermontfolklifecenter.org