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Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach [email protected] and drouach@escp-

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Page 1: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Creating Regional Wealth in the Innovation Economy

American University – Kogod –

Nov 2002

Jeff Saperstein and Daniel [email protected] and [email protected]

Page 2: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Creating Regional Wealth 3 Years of Research

• Project teams in Regions : 12 teams• Bibliography : 150 key articles and 30 books• Face to face interviews as possible : 85 meetings

with 115 persons in 15 countries• Format that enabled us to be consistent yet true

to local flavor • Factors selected by region to highlight local

dynamics yet eliminate redundancy• Emphasis on perspectives

Page 3: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

www.creatingregionalwealth.comwww.creatingregionalwealth.com

Our Web Site

Page 4: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Part 1. Presentation

4. Israel Wadi Valley5. Grenoble &

Sophia Antipolis

3 Key Ingredients

1.Introduction

2.Key Topics

Page 5: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Part 2. Discussion

Kogod- Escp-Eap Cooperation

ModelsPerspective

Best practices

Questions &

Comments

Page 6: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

1. IntroductionST Microelectronics Challenges

A proper framework so that innovation

and creativity are assured, not a

question of luck

Create a culture which enables

disruptive break through as well as sustained

innovation

Create an Open-Minded culture. One where

innovation and creativity are for everyone, not just products, not just R & D

Be Superiorly Innovative

and Creative

Page 7: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

New Business Models ST Microelectronics

Understand how the world of semiconductors is changing

Understand how the arrival of new business models and paradigms threatens us, and learn how we can respond

Understand how the arrival of new business models and paradigms opens up new opportunities for us

Be strategically and commercially nimble, flexible and responsive

Page 8: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Where is the RIGHT place to BE ?

Intellectual Capital of Regions

.

Page 9: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

“Clusters are a Driving Force in increasing exports

and are Magnets for attracting Foreign Investment”

Feb 2000 Economic development Quartely Vol 14 p.15

“Clusters are a Driving Force in increasing exports

and are Magnets for attracting Foreign Investment”

Feb 2000 Economic development Quartely Vol 14 p.15

CClusters Michael lusters Michael Porter*Porter*

Page 10: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

CClusters Michael Porter lusters Michael Porter DefinitionDefinition

Clusters are concentrations of highly specialized skills and knowledge, institutions, rivals, related businesses, and sophisticated customers in a particular nation or region.

Page 11: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

CClusters Michael Porter lusters Michael Porter DefinitionDefinition

Proximity in geographic, cultural and institutional terms allows special access, special relationships, better information, powerful incentives, and other advantages in productivity and productivity growth that are difficult to tap from a distance.

As a result in a cluster, the whole is greater than the sum of the parts.

Page 12: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Were is the Right Place to be ?

Silicon Valley or Death Valley ? • Baby Cluster : Atlas valley

• Babel Cluster : Sophia Antipolis• Island Cluster : Wadi Valley (Israël)

• Magnet Cluster : Silicon Valley

• Network Cluster : Bengalore

Page 13: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

2. Creating Regional WealthKey Topics

• Principles and Practices enabling Regions to adapt to Innovation Economy

• How can Regions Plug into Innovation Economy with their own particular Strengths ?

• How can Foreign Investment be attracted and businesses plug into successful regions ?

Page 14: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Regional Wealth CreationKey topics

How to Survive as a Cluster ?

How to Create a Regional Center

of Excellence ?

High Tech Cluster War : How to attract Investors?

Page 15: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Regions Selected Gold Medalists and Others

Sophia AntipolisTaiwanIsraëlIndia

ModelsPerspective

Best practices

Silicon Valley

Ireland

Munich

Cambridge

Page 16: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

3. Creating or Destroying Value ?Key Ingredients For Success

• # 1 Cross Fertilisation

• # 2 Coopetition

• # 3 Pollinisation

• # 4 Innovation

• # 5 Incubation

Page 17: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Creating Regional ValueKey Ingredients for Success

# 6 . A Champion - Networker# 7 . “Magic Atmosphere”# 8 . No NIH “Not Invented Here” # 9 . Knowledge Transfer# 10. Diasporas Culture

Page 18: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Key Ingredients# 11. Education Investment

• Priority for Governments

Major Universities

Regional Technical Colleges

Research Institutions

Technology Parks

Page 19: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

# 12 . Convergence of Societal Institutions

• Working Together for a Region to SucceedGovernment at all levels

NGO’s and educational institutions

Industry and labor

Venture Capital and Markets

Permeable collaboration has huge implications for individual career choices

Page 20: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

#13 . Risk and Chutzpah !

• Entrepreneurial risk must be rewarded and encouraged for individuals

Stock options and Open Capital Markets

Environment that does not penalize failure

Page 21: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

# 14.Branding & Distinctive Competencies

• Successful Regions have staked out important distinctive competencies

Leverage Regional Strengths

Do not replicate Silicon Valley

Page 22: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

#15.Flexibilty & Regional Evolution

• There is an evolution to regional success and working up the value chainLow-cost manufacturing and service centers

evolve to high end sophisticated regions

Regional integration between high end and low end is encouraging (Taiwan--China)

Transnational diasporas are great catalysts for regional development

Page 23: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

For much of the world, poverty, ignorance, and societal dysfunction has led many to despair, anger and fanaticism as the only way to attain human dignity. Perhaps the promise of Creating Regional Wealth in the Innovation Economy will provide another way for the benefit of all.

Page 24: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

There are presently in Israel:

about 1,000 mature technology companies 2,000 startups 320 startups in which venture and private

funds have invested

Immigration of a highly skilled workforce from the former USSR : 55% have more than 13 years of education

Conversion of military technology into commercial successes

4. Wadi Valley

Page 25: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Number of employees engaged in R&D/10,000 employees

0 50 100 150

UNITED STATES

JAPAN

GERMANY

CANADA

SWITZERLAND

TAIWAN

UNITED KINGDOM

SOUTH KOREA

IRELAND

SINGAPORE

145ISRAEL

Page 26: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Food7% Machinery

8%

Textiles10%

Chemicals20%

High-Tech22%

Other33%

Exports in 1991

Total Export: $7.7 bn

Chemicals

43%

Food4%

Machinery6%

Textiles5%

19%

High-Tech

Other23%

Exports in 2001

Total Export: $20

bn

Page 27: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Israeli-based VCs and Startups

From 3 VC funds in 1993 to more than 100 funds (2002)

Over $5 billion invested in technology companies last 5 years

Page 28: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Multinational presence in Israel

Through R&D and production facilities : Intel, Microsoft (their only R&D center outside

USA), IBM, Motorola, DEC(COMPAQ), Analog Devices, Rockwell, EMC, 3M. ADC Telecom, AOL, BAAN, BMC, Broadcom, Cisco, Compaq, Conexant, Fujitsu, GE Medical, Intel, Johnson & Johnson, etc.

Through investment in Israeli companies : Daimler-Benz, Siemens, America On-line, US

Robotics, Applied Material, Sumitomo, Boston Scientific, 3 COM, J&J, Terayon, Marconi, Motorola, Nortel Networks etc.

Interest from Multinational Players

Page 29: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

High Tech Clusters France-Israel Cooperation Potential

Smart Card & Security

Software

Biotechnology

Wireless

Medical Instrumentation

Other possible areasof R&D cooperation

Sector Sub-Sector

1

2

3

4

5

Data / Network security, Contactlesstechnologies, Reading Terminals

Internet, Data Transmission and DataManagement, Network Security, Mutimedia, Engineering softwares

Bio-therapeutic drugs, Diagnostic techno-logies, Bioinformatics, Bioanotechnologies, Stem Cells, Proteomics, Pharmacogenomics

Diagnostic Technologies, Telemedicine,Surgical Devices, Medical Softwares,Medical Imaging

Opto-electronics, Call Centers, Semi-conductors, Electronics, Plastics & Rubber, Aerospace technologies

Fixed broadband technologies, MultimediaMessaging, Voice Transmission, IntelligentAntennas

Page 30: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

SMART CARD AND SECURITY

Companies interviewed

France Israël

Axiome Technologies

Kasys

Page 31: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

SMART CARD AND SECURITY

We have identified the following opportunities

France-Israeltechnological niches

• Encryption• Electronic Signature• Authentication• Biometrics• Contactless• Reading terminals

Entreprises France (< 1000 employés)

Ask , Datacard Group, Astria, Atos Origin, Cyber-Comm, Verifone, Activcard Europe, Elva, Xiring, Tronic’s Microsystems, Neurocom, Cyber Networks, Kasys, Rapsodia Software, Trapinex, BG Ingénierie, Card.Dev, Rovip Industrie, Sokymat Identification, Atlantic Zeiser,Logfi, Moneyline, Transworld Payment, Solutions, EDSI, Silicomp, Trusted Logic, Trusted Logic, Mercury Technologies.

Entreprises Israël (< 1000 employés)

• OTI - On Track Innovations• Transway• Comsense• Ordacard• Power paper• Electronics Line• Samco Corporation• Scsquare Ltd, • Secure2net, Adamtech, Metaform Ltd

Page 32: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

SOFTWARE

FRANCE ISRAEL

Magic Software Enterprises

Click Software

AvivD.I.E.S

Companies interviewed

Page 33: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

• Medium Term– Internet– Data Management– Multimedia– Network Security

• Long term– Image Processing

Entreprises France (< 1000 employés)

Ausy, Ares SSII, Fininfor Progiciels et Systèmes, Titus Interactive, Ilog, Groupe Sinorg, Prologue Software, BVRP Software, Mediagerance, Linedate Services, GL Trade, Cryo Interactive, Kalisto Entertainment, Algoriel, Consort NT, Médiascience, Esker, Cohéris Atix, Tracing Server, IGE+XIAO, Pharmagest InterActive, Infovista, Generix, Dalet, ARI, IT Link, R2i Santé, Itesoft, Conexant, Infogrames, etc. 

Entreprises Israël (< 1000 employés)

Check Point Software, Magic Software Enterprises, Sapiens International, Retalix, Crystal Systems Solutions, Contahal, BackWeb Technologies, ClickSoftware Technologies, Mind CTI, e-SIM, Testnet Software Testing, Top Image Systems, Arel Communications & Software, Multimedia K.I.D., Marnetics Broadband Technologies, Emblazes Systems, SEA Multimedia, etc.

SOFTWARE

We have identified the following opportunities

France-Israeltechnological niches

Page 34: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

France Israël

XTL Omrix

Origenix Biotechnology General

D-Pharm Mind Sense Vivalis

IDM

BIOTECHNOLOGY

Companies interviewed

Page 35: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

• Medium term– Diagnostic technologies– Therapeutic Drugs

• Long term– Bioinformatics– BioNanotechnologies– Stem Cells– Génomics, Post-Génomics– Protéomics

Entreprises France (< 1000 employés)

Transgene, Cerep, Synt:em, Genset, Hybrigenics, Genfit, GenOdyssée, Exonhit, ValiGen, Flamel Technologies, Biovector Therapeutics, Nicox, Meristem Therapeutics, Genoway, Gentech, Vivalis, Proteus Pharma, Entomed, Neuro-3D, Appligene, Chemunex, IDM, BIP, Cellectis SA, Cellpep SA, Centre d'Immunologie Pierre Fabre, Génopoïétic, MERISTEM Therapeutics, etc.

Entreprises Israël (< 1000 employés)

• Bio-Technology General • Compugen• Healthcare Technologies• XTL Biopharmaceuticals• Keryx Biopharmaceuticals Inc.• Orgenix, Pharmos• D-Pharm• Omrix• Biotechnology General• Mind Sense

BIOTECHNOLOGY

We have identified the following opportunities

France-Israeltechnological niches

Page 36: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Biotechnology

In this field, cooperation is vital. Companies have to cooperate with each other, with research institutions and with universities. They also have to cooperate with pharma companies.

The time available for a biotech company to achieve critical mass is continually shortening and the definition of critical mass is continually increasing.

Biotech companies need to run faster and jump higher than ever before.

Page 37: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

France Israël

Shiron Satellites

Locationnet

Algotech

Optiway

WIRELESS

Companies interviewed

Page 38: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

• Fixed Broadband Technologies• Multimedia Messaging• Voice Technologies• Intelligent Antennas

Entreprises France (< 1000 employés)

• IB Group• Genesys • Coriolis Telecom• Siris• Com 1 • NET2S• Western Telecom Phone Systems &

Network

Entreprises Israël (< 1000 employés)

• Siris• Mentergy• Orckit Communications • Walla! Communication• Ectel• Nexus Telocation Systems• MER Telemanagement Solutions• Eurocom Communications• Alvarion

WIRELESS

We have identified the following opportunities

France-Israeltechnological niches

Page 39: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

MEDICAL INSTRUMENTATION

Companies interviewed

France Israël

Laboratoire Aguettant

Page 40: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

5. Grenoble

•A high-tech hub: Digital, IT, micro&nanotechnologies•Mission: No 1 in Europe for micro&nanotechnologies•Influence by local environment and tradition•Entrepreneurial spirit: spin-offs, self-sufficiency

Sophia Antipolis

•Telecom Valley brand•« California in Europe »•R&D, inter-disciplinarity, cross-fertilization

Page 41: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Grenoble

History of hydroelectric power & atomic energy Isolated environment but market exists A pioneering and self-sufficient spirit.

4 renowned universities including the INPG“Communication exchange” between

universities, research laboratories & industry

20 year history of spin-offs, entrepreneurshipCentre d’ Energie Atomique (CEA): key player

Local hero: Louis NEEL

Technology Transfer between research and industry

“Micro & Nano-Technology House”: FF 790 million

Aim: no. 1 in Europe for Micro & Nano Technology

Informal network

Local Culture

Spin-off creation

Future Strategy

Page 42: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Challenges and problems for Grenoble“to stay competitive and to attract multinationals”

•Regional Infrastructure factors: no TGV from Lyon, isolation.Competition: Lyon & Sophia-Antipolis are in the same region.

•National Brittany, Lorraine, Paris and Sophia-Antipolis are national competitors for high-tech development.

•International Grenoble is not a major European city. In competition with Munich, Dublin, Barcelona and Stockholm.

Page 43: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Role of Government in Grenoble

Regional and local governments

Intellectual capital

1900+ 1950s 1970s 2000+

Research and atomic energy

Microelectronics and high-tech

Micro & Nano technology

Hydro-electric power

National Government

Scienceparks

CEA Decentral-ization 1982

Spin-offs

Incubators

Page 44: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Government

Isolation

pioneering spirit

self-sufficiency

Physical E

nvironment

Alps, Ita

ly, Germ

any,

Switzerla

nd

Regional organisations

AEPI, CCIG

Traditional

Industry 1950s

Hydro & atomic energy

Local Hero:Louis NEEL

INPG9 engineering

schools

4 Universities2 business schools

ZIRSTSpin-offs

20 yrs

State-funded research labs

CEALeti INRIA

« Informal Network »

Industry:dynamic companies

Page 45: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Grenoble« spin-off slopes »

Intellectual capital

ideas

Technological know-how

entrepreurship

Inspiration

Informal business network

creativity

Pioneering spirit

Page 46: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

International tourismfor 2 centuriesRich Region

International Infrastructure and Population

BUT high unemployment stronghold of the FN

Sophia as ISLAND

Lifestyle Inspiration

R&D

Innovation

Sophia Antipolis

History: painters & writers

Page 47: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Co-opetition and Networking

International village character: all key people know each other

Big companies:

Common need & competition

CO-OPETITION

Network of high tech companies, research bodies educational establishments and other interested parties

Attracting & leveraging skillsrecruitment, partnership with

education

Promoting the brand & locationco-opetition with traditional local

industry and local government: M-tourism

10 years

THE BRAND

Critical Mass

Page 48: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

The Main Challenges

Skills• Marketing, business, IT and engineering• Cross disciplinary

Infrastructure• Growth in step with Sophia Antipolis expansion

Government• appreciation and support of high-tech

Co-opetition • ever closer co-opetition between all the parties on these issues

SUCCESSCONFIDENCE

EXPERIENCESUCCESS

Page 49: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

ICROSS

FERTILIZATION

?

Page 50: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Entrepreneurial spirit

INRIA: since 1983 in Sophia Antipolis•No entrepreneurial spirit at the time•« Learn through experience and a network »•Failure: researchers can return to their posts

Motivation•«for the benefit of the French nation »•To defend the interests of France against those of competing countries such as US•Not so much personal wealth creation

Page 51: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

RESEARCH

EDUCATION

COMPANIES

Education & Research

UNSA, ISIA, INRIA, ENSBA, CNRS, Institut Eurocom

CAMPUS S.T.I.C.

SAN

Associations

PERSAN, Telecom Valley, database forum, Club des dirigeants, Club

HiTech

PA

RTN

ER

S

Cross Fertilization

Page 52: Creating Regional Wealth in the Innovation Economy American University – Kogod – Nov 2002 Jeff Saperstein and Daniel Rouach sapermktg@earthlink.net and

Part 2 :Q & A

Write to: [email protected]