Creating our record label We have done some research into R&B record label and found several

examples. We feel that they are very basic and, the writing is bold and stands

out. They use a very sophisticated colour palette of blacks, whites and reds.

This is something we will take into account when creating our own logo.

Possible names

Shockwave

Vibes

Red Line

True Colours

Final decision

We decided to go with ‘Shockwave’ as we feel that it is most

representative of the R&B genre. The name is dynamic and makes a

statement about the label and the music it will produce. We felt it

would fit in with other record label names, but also stand of its own to

attract an audience’s interest in a new label. We also felt that the

name would create interest and spark discussions about the label and

what type of artists will be on the label. This will create a buzz and an

interest in the label, possibly creating more potential buyers of any

music we produce.

This is our final design for out logo, we have taken conventions from

other logos we found and combined them to create a unique logo for

ourselves. We have used the same colourpaletteof black and red, this

is very sophisticated and very simple. Again this is a theme throughout

a lot of the logos we found. We have tried to stick to the conventions

of the genre but also create something that is unique and that will

stand out to ensure this draws attention to the label. I feel that we have

included enough conventions of the genre to make the audience

aware of what the label represents and what music it will produce, but

also it is original enough to stand on its own.

I found this task challenging as I am not very familiar with Photoshop

compared to some other students. I know this task will help with other

tasks needed in this project, such as the digipak or magazine cover.

This has given me a background to the software.