creating, maintaining and executing your social media editorial calendar
Post on 19-Oct-2014
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Sosh's Presentation for Social Media University Milwaukee 2014TRANSCRIPT
Social media is very “of the moment” and about being present. How do you plan for content if you are also trying to be timely with your content?
Where do you start?
Define Who You Are-
1. What’s your product/service?
2. Are there ancillary products/services?
3. What is the culture like?
What’s next?
Define Target Market-
1. Who are you trying to reach?
2. What platform(s) are they on?
3. How do they want to be reached on those platforms?
Strategy
Identify Platforms – dictates cadence
1. Facebook?
2. LinkedIn?
3. Twitter?
4. Pinterest?
5. Google +?
Strategy
Define Content Strategy
1. What is the main message(s)?
2. Is there room for creativity?
3. Can you connect with other brands?
4. Education
5. Position yourself/Sales Team as experts
Strategy
Topic Baskets -
1. What topics do you want to address?
2. How important is each topic?
3. What targets are those topics aimed at?
StrategyTopic Baskets -
StrategyTopic Baskets -
The Calendar
Pro-Tips
1. Collaboration – aligning efforts & messaging.
2. Google drive can help collaboration.
3. Leave some open slots.
4. Recycle content but repurpose for platform.
Pro-Tips
1. What the copyrights if you are a brand page.
2. Content helpers:• Leverage contest submissions for on-going
promotional content.• Pace content sharing• Ask permission to share “on social’ – opens up other
platforms.
Take AwaysThink about who you are. Think about
who you are… targeting.
Identify which platforms your targets are using & be open minded.
Create your calendar in advance & learn from your posts.
Be flexible.
Align social initiatives with other marketing initiatives.
