creating localized user experiences with geoip

Edmund Turbin, Solutions Engineer

email: [email protected]: @spicecadet

GeoIPUsing Location Data to Deliver Relevant Content

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mailto:[email protected]



i. GeoIP Introduction

ii. Case Studies

iii. Technical Overview

iv. Resources

v. Q&A

Overview




‣ Visitor selects country

‣ Visitor is redirected to relevant content

‣ Unnecessary manual process

WHAT’S THE PROBLEM?

Many websites rely on user input to select relevant data for country, region, location, language.




‣ Find out where a user is

‣ Find if content relevant to location

‣ Deliver relevant content

WHAT IS GEOIP?A solution for delivering relevant content to users in order to optimize user journey and improve experience.




‣ Match user’s IP address, find location

‣ Match location ID to pull details

(country, city, region, post code )

‣ Create rules based on location

‣ Deliver cached relevant content

HOW DOES GEOIP WORK?




✓Redirecting traffic to local country or language

✓Change currency, tax, shipping info specific for eCommerce

✓Location based marketing campaigns, advertising

✓Onsite/offsite content

✓Legal information or requirements

✓What’s closest to me?

WHAT IS GEOIP USED FOR?




CASE STUDIES




CASE STUDY: VINCENTIUS APPAREL





Vincentius Apparel, founded in 2012, is a global clothing company that caters to sporting and fashion enthusiasts with a unique line of high-fashion football-themed hats and jerseys.




‣ Improve user journey while shopping.

‣ Maximise performance


How does Vincentius use GeoIP?





“With WP Engine the site is nice and fast. Now we’ve got the best of both worlds: we’re offering various currencies and the site is going faster.”

- Bruno Crosier, Vincentius Apparel’s co-founder.




CASE STUDY: ARNETTE EYEWEAR





Arnette is an iconic brand that has been building creative eyewear since 1992. Arnette’s appeal ranges from sports action stars, celebs, musicians and anyone who wants to look cool.




‣ Improve user journey while shopping.

‣ Maximise performance

‣ Deliver relevant products lines


How does Arnette use GeoIP?





“We don’t need our site visitors to find their location on a map. Now, they’re served the correct content every time. It’s improved site accuracy several

times over.”

- Eric Meyers, Arnette Eyewear’s Digital Marketing Specialist




TECHNICAL OVERVIEW




‣ A WP Engine Business Plan or higher

‣ The WP Engine GeoIP plugin

‣ Shortcodes for using GeoIP in posts

‣ PHP for handling logic or more advanced

template based output

‣ GeoIP Debug Plugin, Debug Bar, Debug Objects

‣ Contact Support to fully enable GeoIP

How do I get started with GeoIP?TECHNICAL OVERVIEW




‣ 1. Country $geoip_country_code

‣ 2. State/Region $geoip_region

‣ 3. City $geoip_city

‣ 4. Postal Code $geoip_postal_code

‣ 5. Latitude $geoip_latitude

‣ 6. Longitude $geoip_longitude

What information is available to identify visitors?

TECHNICAL OVERVIEW




<?php

function geoip_append_content( $content ) { $geo = WPEngine\GeoIp::instance(); $content .= "How's the weather in {$geo-‐>city()}, "; $content .= “{$geo-‐>country()}?"; return $content;

// How’s the weather in London, GB? }

add_filter( 'the_content', 'geoip_append_content' );

?>

Code SampleTECHNICAL OVERVIEW




GEOIP DATABASE - IPs by location

How does GeoIP know my location?




GEOIP DATABASE - FILTERED BY CITY

How does GeoIP know specific information about my location?




GEOIP DATABASE - FILTERED BY POSTAL CODE

How does GeoIP know latitude and longitude?




GEOIP DATABASE - FILTERED BY COUNTRY

What happens when my IP lookup is not specific?




RESOURCES




DEVELOPER RESOURCES

Using GeoIP

Troubleshooting

Download the plugin

‣ https://wordpress.org/plugins/wpengine-geoip/other_notes/

‣ http://wpengine.com/support/geoip-personalizing-content-based-geography/

‣ https://wordpress.org/plugins/wpengine-geoip/

Support‣ https://my.wpengine.com/support#general-issue




FAQI’m using IPv6. Will GeoIP work for me?‣ Yes, but you’ll need to develop a custom solution.

I’m not using WP Engine. Can I still use GeoIP?‣ Yes, the GeoIP db is open source and free to download

I want to use GeoIP for something else not mentioned.‣ Absolutely! Tell us what you used it for and why it was a good solution.




Q & A




What will you use GeoIP for?


creating localized user experiences with geoip

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