“creating jobs for a new california”

8/9/2019 Creating Jobs For A New California

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Creating JobsFor A New CAliForNiA


2/36Meg WhitMan: CReating JOBS FOR a neW CaLiFO Rnia

As he sae owe, he Caionia popp epesens

a ha Meg vaes abo Caionia: pospei,

enewa, ni. Ea sees saw popp-covee his

an beieve he ha on he Goen Sae.

I is ime o ecape ha eciemen again.

Acoss o gea sae, poppies epesen

he pomise o A New Caionia.

2


3/36

Dea Fellow Calfonan,

Cr Jobsfora nw Clfor

Scrl,

M Wm

T

hk you for kg fewmomes o ler more bou

my des for buldg a newClfor. i pprece youreres my cmpg d

hope my jobs pl wll provde you wh beer udersdg of he ype ofgoveror i hope o be oe focusedo pug Clfors bck o work.

Clfor fces oe of he moschllegg mes our ses hsory.Becuse of he ufredly busessevrome, log wh some of he

hghes x res he o, fmlesd busesses re beg forced o mkeuhkble rde-offs, cludg levghe se hey love. Bu i m opmscbou Clfors fuure.

i m rug for goveror becusei beleve everyhg s sll possble Clfor. th s why s goveror,creg jobs wll be my op prory.i s he oly wy we re gog ocle up he mess Scrmeo.

i hve he uque skll se d hedeled pl o ge Clforgog g.

a eBy, i grew srup wh 30employees d $4.7 mllo reveue

o Forue 500 compy wh 15,000employees d erly $8 bllo reveue.i m he oly cdde who hs creedhe codos for es of housds of smllbusesses d dvdul erepreeurso grow busess d hrve. i hkScrmeo eeds lle b more of busess-lke ude. We hve o be hoesbou our problems, offer grow-up soluosd pu ed o he prs bckerg dhd-wrgg h s busess s usul.

i m rug o revgore Clforsecoomc poel. i he followg pges,i hve ld ou my rod mp o creewo mllo ew prve-secor jobs byhe begg of 2015.

if you hve des o how we cmove Clfor forwrd, plese cocour cmpg. We wll lse. We w hscmpg o be specl, oe h ddressesyour cocers d speks o your hopesfor wh a new Clfor c be.

togeher, we c pu Clfor bcko work d mke our se gre g.

FROM Meg WhitMan

Cr JobsFora nw Clfor

Dea Fellow Calfonan,


4/36Meg WhitMan: CReating JOBS FOR a neW CaLiFO Rnia4


5/36

Meg WhitManvisits CareFusion, a medical device company, in Palm Springs, April 2010.

2010Contents

California in Crisis

6 California in Crisis

8 Crisis by the Numbers

- Unemployment

- Taxes

- Business Climate

- Debt & Future

Forecast

Megs Jobs Plan

10 Jobs Are On The Way

13 Provide Job-CreatingTax Cuts

16 Streamline andReform Regulations

18 Recruit New Industriesand Retain ExistingEmployers

19 Solve CaliforniasWater Crisis

20 Megs Road Mapto 2 Million NewPrivate-Sector Jobsby 2015

the CoVer: (Clockwise from top left) Meg Whitman on a tour of Cannon Safe, Inc. in San Bernardino; Meg Whitman visits the Port of Los Angeles;eg Whitman speaks to employees of Whittier Fertilizer in Pico Rivera; Farmers harvesting yellow bell peppers outside Gilroy; Meg Whitman on a tour

Cannon Safe, Inc. in San Bernardino; Factory worker welding; Meg Whitman speaks at San Joaquin Equipment in Modesto; Meg Whitman tours

aniterock in Redwood City; Meg Whitman tours CareFusion in Palm Springs; Meg Whitman tours Fowler Packing Company in Fresno; Solar panels

d wind turbines during sunrise; Meg Whitman speaks at Harlan Ranch in Clovis.

failure folloWs

hiM eVeryWhere

22 An Introduction

to Jerry Brown

27 Jerry BrownsGreatest Hits

28 A Lifetime in Politics

29 A Legacy of Failure

a neW Kind of leader

30 On the Horizon:A New California

32 About Meg Whitman

25

Join Meg!


6/36# CReating JOBS FOR a n eW CaLiFORniaMeg WhitMan: CReating JOBS FOR a neW CaLiFO Rnia

Me Wm is

eemine o bing

a new appoach o

Sacameno. One ha

emans we ceae

jobs an owe aes.

One ha eqies moe

efcienc an bee

sevices. An one

ha makes a enewe

commimen o

impoving o schoos.

6


7/36Calfona n Css


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Css by te numbes ...

TAXES

8.25%Caliornia has the highest state salestax in the nation compared to thenational median o 5.85%.

48ThThe rank o Caliornias businesstax climate according to theTax Foundation.

8Th highESTCaliornia has the 8th highestcorporate tax rate.

UNEMPLOYMENT

12.4%Caliornias unemployment rate.In May 2010, only Michigan andNevada had higher rates.

2.2 MiLLiON

Number o Caliornians who wereout o work in the frst hal o 2010.More Caliornians are out o workthan the populations o 15 states.

10.1%Caliornia has lost 10.1% o itsworkorce in the past three years.

CRISIS

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but we can buld A New Calfona.

BUSiNESS CLiMATEWOrST FOr BUSiNESSCEO Magazine calls Caliorniaabsolutely the worst state todo business in.

39Th

Forbes magazine ranks Caliornia39th when it comes to statebusiness regulations.

46ThThe U.S. Chamber o Commercefnds Caliornia has the 46th worstlawsuit climate in the nation.

DEBT &FUTUrE FOrECAST

$20 BiLLiONCaliornia has a $20 billion budgetdefcit and has the highest rate orinsuring its debt.

143%The amount the state spendsannually on servicing the debt hasincreased by 143% in the pastdecade and is orecast to increase50% by 2015.

DOUBLE DigiTSUCLAs Anderson Forecast predictsthat unemployment will remain indouble digits until 2012.

CRISIS


10/36# Meg WhitManS POLiCy agenda FOR a neW CaLiFORni a


11/36


12/36# Meg WhitManS POLiCy agenda FOR a neW CaLiFORni a

Buldn ANew Calfona

0 Meg WhitManS POLiCy agenda FOR a neW CaLiFORnia

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13/36

Provide Job-Creatingtax Cuts

MegS JobS Plan

Cr Js

With Caliornia acing a $20 bil-lion decit, we have to be strate-gic and eective in the tax reliewe provide. We need targeted taxcuts to get the economy movingagain and get Caliornians backto work. Simply put, growingthe economy is the only way outo the mess thats been createdby poor budget managementin Sacramento. With the scalcrisis Caliornia aces today, the

state must rst see revenuesincrease rom economic recoverybeore providing across-the-boardtax cuts. Meg has a realisticplan: spark job growth now byquickly enacting targeted taxcuts that are aordable and im-mediately impact key sectors oour economy to create new jobs.Once our economy begins to growagain and spending has been cut,

Meg will provide broad-based in-come tax relie and take steps tosimpliy Caliornias tax system.

aS goveRnoR, Meg WIll:

EliMinatE thE SMall

BuSinESS Start-up tax

Meg will eliminate the $800ee that new business start-upsare currently required to payin Caliornia. Entrepreneursshould not be penalized orlaunching a business venture.

The LLC ling ee is nothingmore than a tax on jobs. Thestate that put start-up into the

national lexicon needs to repealthis tax.

EliMinatE thE FaCtory tax

Caliornia is only one othree states thattaxes manuac-turing equip-ment withoutoering a taxcredit or exemp-tion. The actory

tax is a majorobstacle to keep-ing high-payingmanuacturing

jobs in Caliornia.

inCrEaSE thE rESEarCh and

dEvElopMEnt tax CrEdit

Meg will increase the R&Dtax credit or Caliornia busi-nesses rom 15 percent to 20percent, which conorms to the

ederal level. This is the samelevel o tax credit that many othe states we compete with oertoday. This tax cut will promoteinvestment in the technologiesand industries o the uture.Caliornia is the innovationcapital o the world and ourtax policies need to be alignedto support our major economicadvantages.

proMotE invEStMEntS For

thE agriCulturE induStry

The agriculture industry isvital to Caliornias economy.Meg believes that by providinga tax credit to encourage invest-ments in water-conservationtechnology, we can reduce our

states consumption and benetall Caliornians.

EliMinatE thE StatE tax

on Capital gainS

Caliornia is one o aew states in the countrythat taxes capital gainsat a higher rate thantraditional income. Thisis double taxation at itsworst. Caliornias taxtreatment o capital gainsis a major impedimentto capital ormation andinvestment in new jobs.

We should align Caliornias taxtreatment o capital gains withthat o other competing states.

AK, FL, NV, NH, SD,

TN, TX, WA and WYHave No StateCapital Gains Taxes

DiD youknow?

Excessive taxation starvesour economy of innovationand entrepreneurship.We need to build the newCalifornia economy withthe goal of making it easierto start a new business and

create jobs in our state. Meg Whitman

13



$53BiLLiON

2008

EStaBliSh aCadEMiC

EntErpriSE ZonES

Meg will take advantage ohe academic excellence at our

universities and create economicopportunity zones to encouragebusinesses to locate within aspecied zone around these

nstitutions. Tax incentives o-ered within these zones wouldbe ocused on hiring workers,promoting research and develop-ment, increasing access to stateunds and loans and encourag-ng a close collaboration with

universities. For example, theUniversity o Caliornia, SanDiego and the biotech regiono San Diego are closely linked

and provide leverage points orsignicant economic growth andob creation. The same is truen communities where other

UC campuses are located.

aCCElEratE dEprECiation

oF nEW BuSinESS EquipMEnt

Meg will provide a moreavorable depreciation scheduleo encourage armers, manu-

acturers and other companies

o invest in new equipment andechnology that will make them

more competitive and better ableo hire Caliornians.

MegS JobS Plan

Accordingto Forbesmagazine,

Caliorniasdebt burden is

the 47th highest

in the nation.

geneRal Fundbond debt

$23BiLLiON

1999

providE a $10,000 tax

CrEdit For hoME purChaSES

To encourage homeownershipand lessen the economic damageo last years mortgage crisis,Meg will provide a $10,000 taxcredit to the buyers o new andexisting homes. This will boost

Caliornias real estate industryand improve the values o exist-ing homes.

providE a tax CrEdit For

grEEn tECh JoB CrEation

Caliornia has the ability tolead the nation in the develop-ment o green tech jobs. Thestate has always been an innova-tive leader and it is time to takeadvantage o this great economicopportunity by investing in jobcreation. Meg will create incen-tives or employers to creategreen tech jobs by osetting parto the cost o hiring new workersthrough a tax credit. These cred-its will apply only to permanent

jobs directly involved in thedevelopment o alternative en-ergy and other environmentallyriendly technologies.

a Final Word

The only way to solve ourtowering unemployment is to getthe economy moving again. Megstax plan would be a signicanteconomic boost to the state. Megis promoting a balanced approach:cut targeted taxes, clean up thespending mess in Sacramento andthen use new revenues once thebudget has been stabilized to pro-

vide marginal tax rate reductionsand make Caliornias tax systemsimpler and airer.

Meg believes that too muchdebt is irresponsible. We must actnow by making the necessary cutsto government spending. We cantcontinue to use gimmicks to patchup the structural problems withthe General Fund while billions

get added on top o the statesdebt.

We cannot continue tohave one of the worst taxenvironments for jobs in

America and expect to remainthe Golden State. My tax cut

plan encourages research anddevelopment, promotes capitalformation and investment innew jobs and provides targetedtax relief to jump-start oureconomy. Long term, were

going to reduce marginal ratesand modernize Californiastax structure once our budget

situation has been stabilized. Meg Whitman

4


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HIStoRI

Cal

d

ebt

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

$2,000

$1,800

$1,600

$1,400$1,200

$1,000

$800

$600

$400

$200

$0

MegS JobS Plan

600,000The number o manuacturing jobs Caliorniahas lost since 2000, which equals 32 percento the states industrial base.

48th

The rank o Caliornias business tax climate.Our key competitors Washington, Nevadaand Utah rank in the top 10.

4 of 6O the nations metro areas with thehighest oreclosure rates are in Caliornia.

$500

On average, each Caliornia household ispaying about $500 this year to service thestates debt.

Fast FaCts

PEr

CAPITABOND

15



The cost o governmentregulations or the

average resident inCaliornia is morethan $13,000 a year.

The number o jobs that would be created i Caliornias

regulatory environment were to improve rom the 39th

worst in America to the 35th. Each additional fve-pointimprovement would bring another 500,000 jobs.

Caliornias workerscompensation costs,

per $100 o payroll, arestill 166 percent higherthan the national median.166

%

500THouSAnD$13THouSAnD

EStaBliSh BuSinESS

dEvElopMEnt tEaMS

For pErMitting

Increasing jobs will be Job#1 o the entire Whitman

Administration. A primarystumbling block or businesses

in Caliornia is the statesarcane permitting process thathurts the economy and strangles

job growth. Caliornia stategovernment can directly helpcreate jobs by establishing Busi-ness Development Teams romkey permitting agencies to helpbusinesses get the permits andlicenses they need, and by creat-ing a one-stop, online permitapplication to streamline the

permit process. Furthermore,Meg will coordinate existinggovernment unding or newtechnologies and encouragesmall business competition orgovernment contracts or goodsand services.

harMoniZE

rEgulatory authority

Too oten, overlapping claimso jurisdiction by government

bodies create disjointed poli-cies and regulations that harmemployers and ail to achieve theworthy objectives o the underly-ing goals. As governor, Meg willissue an Executive Order torequire agencies, departments,boards and commissions to re-view their jurisdictional author-ity and report overlapping areas.The goal is to eliminate redun-

dant unctions and programsand expedite compliance.

ModErniZE WorkErS

CoMpEnSation rEForMS

Caliornias landmark 2004workers compensation reormsinitially succeeded in makingour system more competitive

To work in tandem with herargeted tax cut plan, Meg has

outlined a series o reorms andnitiatives that will provide

meaningul relie to employ-ers and consumers rom costlyregulation and rivolous litiga-ion. These policy changes willmprove the jobs climate in Cali-

ornia and send an important

message that the state is onceagain serious about recruitingand retaining businesses. Athis time, cutting regulatory anditigation costs is a more respon-

sible way to reboot Caliorniaseconomy than across-the-boardax cuts. Doing so will have the

same stimulative eect as a bigax cut without blowing a larger

hole in the budget and addingo the states already troublingevel o debt.

aS goveRnoR,

Meg WIll:

iMplEMEnt a

StratEgiC tiME-out on

nEW rEgulationS

On taking oice, Meg will

impose a moratorium onall new state regulationsuntil a 90-day review o the eco-nomic impact and relevance oexisting laws is completed. Therewould be exceptions made orrules and regulations governingpublic health and saety.

rEquirE an EConoMiC

CoSt-BEnEFit analySiS

oF nEW rEgulationS

Meg will ensure that newstate regulations are given athorough economic cost-benetanalysis beore they are adopted.Too oten when a departmentor agency conducts an economicanalysis, it is merely perunc-tory without a true assessment

o the economic impact. In theWhitman Administration, therelevant regulatory bodies willbe required to identiy any nega-tive economic impact. I thereis an economic cost, the Admin-istration will ensure its in thepublics best interest.

MegS JobS Plan

While working at eBay,

I gained a deeper, more personal

understanding of the damaging

effect that unfounded regulations

and frivolous litigation can have

on small businesses. The economic

toll of heavy-handed government isone of the reasons that motivated

me to run for governor. When we

improve the regulatory environment

in California, we will have an

immediate positive impact on the

jobs climate. Meg Whitman

streamlineandreFormregulations

6


17/36

the 46th worst environment orlawsuit abuse in the country.The Civil Justice Association oCaliornia, citing a recent study,estimated the tort system inCaliornia costs almost$32 billion annually. Ironically,

Caliornia is also the state

with the nations best medicalliability laws. Meg will extend

the states successul $250,000cap on punitive damages inmedical liability lawsuits toother tort cases involvingproduct liability. She will also

reorm anti-jobs litigation, suchas the onerous Sue Your Bosscases, the states version o ADA(Americans with Disabilities

Act), which is so oten usedto extort attorneys ees, andother similar laws pushed byCaliornias labor unions andtrial lawyers. Meg will pursueclass action reorm to set limitson plainti lawyers contingencyees and end a system that only

benets the lawyers who lethe lawsuits. Meg also wantsto end the use o greenmail rivolous lawsuits led by nar-row interest groups to exploitenvironmental laws to benettheir own agenda, not what thelaws intended.

and air to employers, but costsare beginning to increase again.Meg will take steps to ensurethat our workers compensationcosts are kept in check and donot vastly exceed those o com-peting states in the West, whilealso protecting our workers.

givE a FrESh

look

to aB 32

Meg is com-mitted to pro-moting policiesthat ensure Cali-ornia remainsa leader in cleantechnology. She

will preserve ourstatus as worldleader in alterna-tive energy de-velopment and the ght againstclimate change. The next gov-ernor must recognize, however,that things have changed since

AB 32 was enacted in 2006. Thestates unemployment rate hasnearly tripled since then, growingrom 4.6 percent to more than12 percent today. Recent studieshave shown that AB 32 will havean impact on Caliornia jobs andthat urther economic analysisis needed to measure the trueimpact o the laws implementa-tion on our states economy.To ensure Caliornias climatechange law does not become anobstacle to job creation, Meg hascalled or a one-year moratorium

on specic AB 32 regulations.This additional time will allowor careul examination o thetrue costs and benets o eachproposed rule. Megs goal is asmart, thoughtul and balancedapproach that keeps Caliorniaat the oreront o the green

economy, while also protectingour workers and their jobs.

iMprovE CaliForniaS

laBor laWS and

WorkplaCE FlExiBility

Caliornias labor laws areantiquated and burdensome

to job providers. One glaringexample is the rigid rules thatprohibit businesses rom oeringamily-riendly, fexible schedulesto their workers. While moststates dont start counting over-time until 40 hours have been

worked, employers in Caliorniaare required to pay higher wagesater more than eight hours havebeen worked in a single day.Meg would update Caliorniasworkplace laws so that workerscould enjoy more fexibility intheir schedules, such as workingour, ten-hour days instead ove, eight-hour days. This willreduce traic congestion and reeup parents to spend more time

with their children. It will alsoallow employers to better managetheir workorce to respond to thedemands o their customers.

End laWSuit aBuSE

According to the U.S. Cham-ber o Commerce, Caliornia has

MegS JobS Plan

Amount that the city o Los Angeles

spent on litigation-related expensesin 2008, enough money to pay or thesalaries o 1,271 police ofcers.

There are now more

Caliornians out o workthan the respectivepopulations o 15 states.

Average number o

hours drivers in LosAngeles spend stuckin trafc per year.$72million 15 70

CaliFornia: 46th Worst

laWsuit Climate in us 1CaliFornia: 49th least Friendly

state For small business 2

BESt WOrSt BESt WOrSt

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18/36

Caliornia is losing jobs to com-

peting states such as Arizona,Nevada and Texas, not onlybecause our regulatory and taxcosts are excessively high, butalso because our state oicialsdo not do an eective job o sell-ng Caliornias economic attri-

butes to existing and prospectiveemployers. Northrop Grummanannounced in January that its moving its corporate head-

quarters rom Los Angeles tohe Washington, D.C. area,aking hundreds o jobs with it.

Northrop Grumman joins Nis-san North America, ComputerSciences Corporation and HiltonHotels as marquee employershat have let Caliornia in

recent years.


hEad an EConoMiCdEvElopMEnt SalES ForCE

Caliornia suers rom hav-ng a reputation as the most

hostile place to do business inAmerica. The state needs tohave a dedicated team o eco-nomic development proession-als who have the sole missiono selling the states positiveattributes to new businessesand existing ones. This models being used successully by

our major competitors such asTexas, Arizona and Nevada. It isime to put a sign up that says

Caliornia is once again openor business. Meg will operateas the states Chie Sales O-cer and will also empower a

Jobs Ombudsman to work with

new and existing employers tonavigate the various regulatoryagencies and departments that

impact their businesses. This po-sition will be an advocate or jobproviders and with Megs other

pro-job reorms will help changethe states culture and reputa-tion o being hostile to business.

rECruit thE BESt and

thE BrightESt With

MorE h-1B viSaS

Ensuring that Caliornia hasa highly skilled workorce is es-sential to recruiting and retain-ing businesses in high-growthsectors such as alternativeenergy, biotech and inormationtechnology. There are currentlytens o thousands o elite oreignstudents who are here legallyon student visas, studying in

American colleges and universi-ties to obtain advanced degreesin math, science, economics

reCruit neW industries andretain existing emPloyers

and businessmanagement. Ourimmigration lawsshould be reormed

so that our economy canbenet rom the knowl-edge these students

have obtained in our universities

instead o being orced to taketheir skills back to their nativecountries and join businessesthat compete with the UnitedStates. Meg supports increasingthe number o H-1B visas award-ed each year.

MegS JobS Plan

Im tired of losing pioneering

California companies such as

Northrop Grumman to other

states. Ive been a Fortune 500

CEO and I know how to get

businesses to stay here or move to

California. My Administration

is going to listen to their concerns,align our policies to make them

more competitive and aggressively

recruit their counterparts in other

states to bring their good-paying

jobs here.

Meg Whitman

2/3Two-thirds o studio movies arenow made outside o Caliornia.

Meg WhitMan: CReating JOBS FOR a neW CaLiFO Rnia8


19/36

MegS JobS Plan

Turning our back on the states

ongoing water crisis is turningour back on jobs. As a majorglobal supplier and the mostagriculturally productive statein the nation, Caliornias agri-cultural industry is not one wecan aord to lose because o lacko political oresight. In order toremain a leader in agriculture,we must ace the signicantwater supply issues that arecurrently plaguing our state andcosting us thousands o jobs.Meg is committed to addressingCaliornias water problems andsupports new water storage anddelivery projects.


Support thE tWo gatES

proJECt

Meg supports building anintermediate solution to increas-ing our states water supply.The Two Gates project pres-ents a viable solution thatwould protect the Delta smeltwhile increasing water fow.

Support thE ConStruCtion

oF aBovE and BEloW-ground

WatEr StoragE

Meg believes that Caliornia

needs to make investments ininrastructure to ensure that wehave adequate reserves o waterto address uture droughts andshortages.

SECurE CaliForniaS WatEr

Supply By ConStruCting an

altErnativE ConvEyanCE

SyStEM

In order to maintain a reli-able source o sae drinking

water, Meg believes it is vitalto update our water delivery

solve CaliForniasWater Crisis system. As a solution to

protecting the Deltas criti-cal environments, a new

conveyance system would help

relieve pressure on the Deltawhile saeguarding Caliorniaswater supply.

StrEngthEn our

ConSErvation EFFortS

Meg will call on allCaliornians, urban andrural, residents and indus-try, to conserve one o ourmost important resources.She will be a champion

or incentives that en-courage businesses andhomeowners to conservewater. Meg believes thatnew technologies and con-servation strategies are vital tobecoming sustainable and that itis important that we continue toview conservation as part o theoverall solution.

proMotE thE uSE

oF tEChnology

Meg believes that technolo-gies such as desalination andwater recycling must not beoverlooked as promising solu-tions to our water crisis. Asgovernor, she will work to reducethe regulatory barriers thatare preventing Caliornia romattracting companies that willhelp build the technology we

need to sustain a reliablewater supply.

95,000Economists rom the

University o Caliornia,Davis orecasted theexisting drought and

water restrictionscould cost our already

battered state economyup to $2.8 billion and

95,000 jobs.

9 o the top 10 agriculture-producingcounties in the nation are in Caliornia.9 tf 1019


20/36# Meg WhitManS POLiCy agenda FOR a neW CaLiFORnia

MegS JobS Plan

Mes road Map to 2 Mllon N

rEGulAtOry rEOrM

My team and I

have dissected the

Caliornia economy,identifed the growth

opportunities and constructed a policy

agenda that will put us on a pathway

to the creation o two million jobs by

the beginning o 2015.

Meg Whitman

neW JobS

CReated byInduStRy*

*IMPOrtANt NOtE ON EStIMAtES: the roa Map oines esimaes in gowh in empomen b ins as an ocome o a impemenaion o Megs job pan. this

is a age esimae on. the fges povie on his page ae he es o a eaie economic an poic anasis b ae inene on as iniia esimaes. No epeo gop o epes can accae peic o gaanee he e, an he eac sae an eea poic envionmen Caionia wi ace ove he ne o o fve eas, as

we as he coniion o he goba econom, is awas nceain. these esimaes ae a goa ha he Whiman Aminisaion wi aggessive pse. Aca seco-b-

seco nmbes ma evove ove ime as coniions change. A song ovea ne gowh in Caionia jobs wi be he Whiman aminisaions op pioi.

Impemen Saegic time-O New regaions

Peom Cos Anasis o New regaions

Hamonize regao Ahoi

Moenize Wokes Comp reoms

review AB 32

Impove Wokpace eibii

En lawsi Abse

Povie One-Sop Bsiness licensing

All OtHEr INCludES: tanspoaion, whoesae

ae, iiies, mining an ohe insies

Agicutue

Constuction

Manuactuing

retai

Inomation

financia

Sevices

Business

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HeathCae

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ace

47,000

Fc Seces

91,000Bsess Seces250,000

Csc

94,000

Mfc

208,000

re

375,000

ifm

65,000

he Ce

181,000

Ec

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lese &hs

192,000

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21/36

MegS JobS Plan

18.0%

16.0%

14.0%

12.0%

10.0%

8.0%

6.0%

4.0%

2.0%

0.0%A Othe*leisue &

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EducationInomation Heath Caeretai Business

Sevices

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taRget InCReaSe In InduStRy eMPloyMent

Mes jbs is esigne o en o sae o empomen. this is anambiios goa, b i can be accompishe i Caionia eoms is a, egaoan sao poicies wih an ee owa oseing innovaion an enepeneship.Washingon, d.C. ms aso pa a oe b sppoing fsca poicies ha ea o heceaion o new jobs.

t Mes jbs in pespecive, hee ae appoimae 1.3 miionsma bsinesses in Caionia. I each one o hem ceae js one new job,

Meg wo be wo-his o he wa o he goa.

ue es cs who simp make pomises, Meg Whiman hasa eaie saeg o ceae goo new jobs. Meg an he eam have anazeCaionias econom an have ceae a seco-b-seco saeg o job ceaion.

w Pvate-Secto Jobs by 2015

tAx rElIE

eFFeCtIveneSS oF Key PolICy CoMPonentS

HIGH IMPACt lOW IMPACt

Pomoe Invesmens o he Agice Ins

Eiminae aco ta

Incease r&d ta Cei

Eiminae Sa-up ta

Eiminae he Sae ta on Capia Gains

Esabish Acaemic Enepise Zones

Acceeae depeciaion o New Eqipmen

Povie Homebes ta Cei

Esabish Geen Job Ceaion ta Ceis

Agicutue

Constuction

Manuactuing

retai

Inomation

financia

Sevices

Business

Sevices

HeathCae

Education

leisue&

Hospitaity

AOthe*


22/36

Politics started

the day I

was born.

Jrry Brow

1959-1967

Father Pat Brown

served as 32nd

Governor o Caliornia

1964-1965

Caliornia Supreme Court

Law Clerk

1967

Founded Caliornia Peace

Slate and Treasurer or

Eugene McCarthy campaign

1968

Elected to Los Angeles

Junior College Board

1971-1975

Caliornia

Secretary o State

1975-1983

34th Governor

o Caliornia

1938

Brown is born

in San Francisco

22

JeRRy bRoWn: a legaCy oF FaIluRe


23/36

Jrry Brow wa bor ito a poitica dyaty ad ha pt a itim i th

amiy bui ruig or oic.

A Govror, Mayor o Oakad ad ow Attory Gra, Brow ha wagd a

war o job, driv by hi ibra phioophy o mor rguatio, mor tax

ad mor pdig. Atr hi 8 yar a govror, h t th tat with rcord

umpoymt ad 1.3 miio Caioria out o work. Hi rcord i o o a job

kir who or 40 yar ha aid to kp hi promi.

Votr drv bttr tha Brow o-awr to riou qutio about how

h woud ix our tat prig coomic probm.

A Lietime in PoLitics

A LegAcy o AiLure

JeRRy

bRoWn

Jerry Brown wont tell Caliornians what he plans to do i

given a third term. Asked recently how he would fx the

states budget, Brown said, It's very difcult but I have a

plan. I'll tell you ater the election. In act, Governor Brownnever had a plan during his frst turn at the job, rom 1975-

1983. Ater leaving ofce, Brown said he campaigned on

a lie.... I didnt have a plan or Caliornia.

1976

Failed run or

S. Presidency

1980

Second ailed run

or U.S. Presidency

1982

Failed run or

U.S. Senate

1989-1991

Caliornia Democratic

Party Chair

1991

Second ailed

run or U.S. Senate

1992

Third ailed run

or U.S. Presidency

1999-2007

Mayor o Oakland

2007-P

Caliornia

Attorney General

23


24/3624

HAD no PLAn or creAtingPriVAte-sector JoBsJrry Brow rvd a govror rom 1975 uti 1983,

a ra markd i arg part by coomic ucrtaity aduddr poitica adrhip. Brow tod a atioa

viio audic i 1995, campaig promi ar a

. ... You ru or oic ad th aumptio i, oh, I kow

what to do. You dot. I didt hav a pa or Cai oria. I

hi cod trm, th umbr o umpoyd Caioria

crad by mor tha 600,000.

oBLess rAte neArLy DouBLeD Brow cod trm, th job rat oard rom

6.5 prct to 11.1 prct, a rcord high. But h didgrow tat govrmt job by 20,000 ovr hi ight-

yar trm.

PromiseD erA o Limits,But grew goVt 120%Brow wa ctd govror o a patorm o o w tax

ad poud th matra o rducd xpctatio or a

ra o imit. Brow oy ida o imit, howvr, wa

o dicourag bui growth ad ki job cratio. H

grw tat govrmt pdig by 120 prct, raid or

dord $7 biio i w tax ad xpadd bui

guatio. I hi cod trm i oic, Brow igd a bi

hikig th tat ga tax by two ct, a $2.7 biio icra,

ad it icudd a proviio aowig oca govrmt to

ai th ga tax v highr. H ao doubd th vhic

gitratio . H propod a $5 biio a tax icra.

Ad with a dicit oomig, Brow ia budgt cad or

$1.5 biio i accratd tax coctio ad w o

utiiti, armr ad cog tudt.

H gratd vat w powr or pubic mpoy to

uioiz. That mov ha d to th avih tat workr

rtirmt ytm that today ha t Caioria taxpayr

o th hook or at at a $100 biio uudd iabiity.

PursueD Anti-Business AgenDAWh Jrry Brow bcam govror i 1975, h brought i

viromta, coumr-protctio ad ocia activit.

Withi moth, th Brow appoit wr iuig w

rguatio widy dcrid by bui ad proioa

itrt a job kir. Du & Bradtrt rakd

Caioria cod to th bottom wh coidrig whr

to ocat a pat, citig xciv rguatio ad a

trog uio prc.

rAiseD tAXes on emPLoyers Th Caioria Chambr o Commrc pridt aid,

Udr our o cad o-w-tax Brow admiitratio

wv b payig $800 miio mor i tax. It car

Caioria ctd adr ad thir appoit hav

vr tak a cour i coomic. Brow ought to

aboih th two-third rquirmt to atr bui tax,

upportd th uitary tax o mutiatioa bui,

raid th umpoymt iurac tax,

ad backd othr tax that dicouragd

compai rom xpadig to Caioria.

Put uP BArriers toJoB growtHAccordig to o aayi, Brow

rcord o hotiity to th tat

coomy icudd a amot doubig

o tat pdig i hi irt two yar

compard with Road Raga at our

yar, a ary compt hat to highway


Jerry Brown:

ud B, h jbl a al

DouBLeD 6.5% 11.1%

6.5%

11.1%

J B eVen

dbld h vhl

a .

J B alld

$7 bll h ax h.

H ad ax:

FARMeRs

UTIlITIes

sTUDenTs


25/3625

cotructio, a pubic utiiti commiio that imit w

bui to piddig aotmt o atura ga, ad a tax

ad viromta-cotro ytm that ha dicouragd

Dow Chmica, Aca Aumium, Achor Hockig Corp. ad

may othr compai rom buidig aciiti hr.

turneD AwAy mAJor emPLoyersDow Chmica gav up o a pat that woud hav

ud ca tchoogy ad cratd 1,000 job. I

two ad ha yar, th compay pt ary $5 miio ad

oy obtaid our o 65 cary prmit.

Jrry Brow mt with th top xcutiv o Hoda. Why

houd Hoda coidr Caioria or it frt Amrica pat?

Hippi, Brow rpid. Bu ja. A importat trdtart i Caioria. Hoda wt whr.

cAmPAigneD AgAinst ProP. 13, cALLing itA riPoWhi Brow dawdd, Caioria taxpayr i th 1970

wr big puhd ito highr icom tax brackt bcau

o iatioary prur. ecaatig proprty tax, with

o cap, wr thratig to driv pop rom thir

hom. Brow did othig to ix th iquiti. Agrd,

votr ovrwhmigy pad Propoitio 13 i 1978.

Whi Brow had trid to urg it dat, caig it a ripo

ad coumr raud, th votr impy igord him.

cost JoBs By AiLing to Act in crisesBrow wa roudy criticizd or ot takig practica tp

to addr th tat dbiitatig drought btw 1975

ad 1977. H aid to act wh a pt, kow a th

Mditrraa ruit y, vry thratd th tat

agricutur idutry. Brow cot Caioria agricutur

$100 miio.

Brown cALLeD worst ADministrAtoreVer to come Down tHe PikeA govror, Brow howd virtuay o ki or dir to

work with th giatur, promit Dmocrat ad v

hi ow ta. Dmocratic Ambyma loui Papa impy

cad him th wort admiitrator vr to com dow th

pik. Dmocratic Amby ladr lo McCarthy butyaid Brow it wiig to work at th job o big a uiyig

adr.

By amot vryo accout, Brow wa a otoriouy

poor maagr, ot uocud ad amot away without

a pa. Brow impy cad it crativ iactio, ad oc

aid, somtim it bttr to do othig. Th rut wa

a ary dyuctioa govror oic. sady, Caioria

paid th pric.

Whi Brow happiy amd a tat atroaut adth pubihr o th Who earth Cataog a a pcia

coutat, two yar ito hi admiitratio ary o o

fv board ad commiio appoitmt rmaid vacat.

H ao wa widy autd or ttig highway dcay ad

igorig pubic ducatio. H t tat giator or hi

ow appoit da with tho, ad h wat aroud

v to corrct thir mor grivou rror, The Sacramento

Bee cocudd. Durig o tit i 1979, buy ruig

or pridt, Brow pt 79 out o 100 day outid o

Caioria.

LeD cALiorniA to Deicit sPenDing,Business uncertAintyWh Brow t oic i Jauary 1983, mor tha

1.3 miio Caioria wr out o work, ary doub

th umbr our yar arir at th tart o hi cod

trm. Hd turd a $6 biio urpu ito a $1 biio

dicit. The Sacramento Bee rportd that Caioria wa

at brok ad o th brik o bakruptcy. Caioria

govrmt wa o th vrg o iuig IOU or th irttim ic th Grat Dprio ad umpoymt wa

a rcord-high 11.1 prct, oy urpad durig thi

currt rcio.

I a 1995 pch, Brow aid, Rmmbr, i 1982, w

had th irt dicit t i Caioria. I had v baacd

budgt. Uuay thy had baacd budgt bor that.

I t a ubaacd budgt i 1982 ad gu what,

thyv had a dbt vr ic.


a

$1

bll

df

D h a gv,

J B d a

$6bll

pl


26/36


erry Brownwa ctdAttory Gra i 2006.

O o hi irt act wa to

pd $230,000 rdcoratig

h Oakad Attory Gra

oic. H acid him a

viromta jutic cruadr,

cajoig tir idutri ad

oca govrmt to adopt

viromta maur

v i it cot job ad oca

govrmt arg um

o compy.

empoyr hav b packig up

ad avig Caioria i arg

part bcau o th hty cot aducrtaity o doig bui i

a tat with xciv rguatio

ad itigatio. A th Caioria

coomy cotiu to puttr,

t troubig wh th tat

op awyr ay, Iv got 1,100

awyr tadig by ad thyr

ookig or omo to u.

Brown: i Dont Do too mucH tHeseDAys eXcePt sue PeoPLeBrow wo th Attory Gra job without much o

a pa byod th poitica pottia o hodig pr

corc to cat him a a popuit cruadr agait

bui ad burih hi aw-ad-ordr ad viromta

crdtia. Bary a yar o th job, h aid, I dot do

oo much th day xcpt u pop.

Brown uses cLimAte cHAngeor PoLiticAL gAinBrow dcidd to hag hi poitica tar o th viromt.

Igorig ga prcdt or poitic, Brow ha purud hi

agda with aggriv awuit ad thrat o itigatio.

Accordig to a bog potig, apty titd Jrry Brow

Cimb o Cimat Chag Badwago, Brow aid out

hi tratgy at a viromta coab i sacramto:

My oic i ookig, ad wr goig to d you a

commt. Ad you houd ook at it or wr goig to

u you. laughig, h tod th viro crowd: evrytim you appaud, that o mor awuit I wi i.

Brown turns enVironmentAL

quALity Act into A cLuBWh giator pad th Caioria eviromta

Quaity Act dcad ago, obody takd about cimat

chag. But bcau th aw wa writt o broady,

it provid Brow with a powru cub to orc vry

muicipaity i th tat to tack goba warmig i

o orm or aothrthrough traic paig, roadcotructio, houig, ad idutry rguatio, wrot o

26

He had a surplus when he took ofce

and a defcit when he let. He doesnt

tell the people the truth.

You know, he reinvents

himsel every year or two.

Jerry does not know

what hes talking about.

BiLL cLinton on Jerry Brown


27/36

ad-u xprt. The San Diego Union-Tribune ditoria

pag aid Brow wa o a viromta rampag.

Brown sues, tHreAtens Housing

AnD roAD ProJects

Brow mad sa Brardio Couty, with a RpubicaBoard o suprvior, hi tt ca. H tod thm to buid

highr dity commuiti, imit parkig ad xtract

mtha rom adi. so dvopmt woudt top

cod, jut a houig cotructio wa bgiig to ta

ad th rcio took hod, th couty ttd. It wa t

with a $500,000 bi.

Brown tArgets LocAL cities AnD countiesI th wak o th sa Brardio uit, Brow iud

mor tha thr doz commt ttr to citi ad

couti acro th tat, ot-o-ubt rmidr thy

too coud ac itigatio. I hi ight yar a Attory

Gra, Brow prdcor, Bi lockyr, wrot oy two

uch commt ttr.

You hav th attory gra com i ad thrat

awuit, aid Bi Higgi, giativ rprtativ or

th lagu o Caioria Citi. W dot kow what

th aw ray i. Brow, h addd, wa vragig that

ucrtaity to rach poicy outcom that ar uuay

byod th attory gra cotro.

Brown tArgets entire inDustriesBrow d th ort to try to covic th dra

eviromta Protctio Agcy to icra rguatio

o airi ad hippig compai. H ought to rguat

u icicy o airpa ad mari v, uggtig

th attr houd trav at owr pd.

Jerry Brown:

AiLure oLLows Him eVerywHereI 40 yar i poitic, h aid to cotro govrmt

pdig, h aid to kp tax raoab, h aid

to utai job cratio. I hort, h aid to divr o

hi promi.

Addig it a up, Brow ha ru or ofc 14 tim ad ha

pt ha o hi adut i i ctd ofc. sic 1943,

Caioria ha had thr Dmocratic govror: Jrry athr,

Jrry, ad Jrry ormr chi o ta, Gray Davi.

Hi itim i poitic i a gacy o aiur. Caioria

caot aord to giv Jrry Brow a third trm.


I left an unbalanced budget in 1982 and

guess what, theyve had a debt ever since.(Jrry Brow spch I sata Roa, 4/14/95)

We need more welfare and fewer jobs.(Jrry Brow, Op ed: Jrry Brow spak Out O

War Rorm, north Coat XPr, 3/95)

They didnt call me [Governor] Moonbeamfor nothing. I worked hard to get that.

(Jrry Brow spch,

Caioria Dmocratic Party Covtio, 3/29/08)

Im wary of fundamental changes. Haveyou ever tried to fundamentally changeyourself? I have. It doesnt work very well.

(Jrry Brow Pr Corc,


When I was governor, Im sorry toacknowledge, wages toward the end

started to fall. Factory jobs started movingabroad, and the numbers of the poor

began to grow.(Jrry Brow spch,

1992 Dmocratic natioa Covtio, 7/15/92)

Technology ... its costing jobs.(Rovd: Do W Hav Too Much Govrmt Rguatio,

Firig li With Wiiam F. Bucky, Jr., 10/2/95)

I dont do too much these days exceptsue people.

(Jrry Brow spch,


GreatestHits

JerryBrowns

27


28/36


29/36


a lc f Fir

29

ws him rwhr

DiD you know?Governor Brown grew state government

120%Governor Brown left thestate with record high

11.1% unemployment

n 1989 Jerry Brown workedo ship jobs overseas to China

Mayor Brown left Oakland with a

$13 miLLiondeficit and high debt burden

Mayor Brown raisedOakland property taxes

$500 miLLion

Governor Brown raised or endorsed

$7 BiLLionn new taxes

When Mayor Brown left office,Oakland was named the

4tH mostdangerous city in the U.S.


30/36# Meg WhitMan: CReating JOBS FOR a neW CaLiFORniaMeg WhitMan: CReating JOBS FOR a neW CaLiFO Rnia30


31/3631

On The Horizon:

A New Californiate cs c be cee. A poven job ceao vessa ieime poessiona poiician. Caionia canno ao o go back o a egac

o aie. We nee a new kin o eae.

Me Wm s f e o hep wie he ne chape in o saes

gea hiso. She oes no accep he ae he oomsaes wan o a a o

oosep. Meg nesans he magnie o he changes ha ae eqie o

ebi Caionia. None o his wi be eas, b nohing impoan an woh oing

eve is.

te sec eess who ae vese in he aie sas qo in Sacameno ae

no going o ike Megs poic agena. the ae going o campaign ha agains he

eom ieas, b Meg isn nning o make hem happ. She is in his ace o f a

sae eeeing on he ege o fnancia coapse. She is in his ace o gow jobs an

aise he sana o iving in o sae. She is in his ace o f o aiing schoos

an o ose he ne echnoogica evoion in he fes o aenaive eneg,

bioech an avance manacing. this is an impoan campaign o Caionias

e. Is a campaign gone in pincipe an big ieas. le he ebae begin.


32/36

with her parents: Megs motherwas an intrepid spirit who vol-unteered in World War II to over-haul jeep and airplane engines.She taught Meg to ace challeng-es head-on and instilled in herthe philosophy that the price oinaction is ar greater than thecost o making a mistake. Megsather, a World War II veteran,taught her that hard, behind-the-scenes work is important or

success in lie. Together, Megsparents instilled in Meg theimportance o integrity, convic-tion and perseverance.

Meg attended public schoolrom kindergarten through the12th grade. As a strong studentand a versatile athlete, Meghad the opportunity to attendPrinceton University, whereshe received a degree in eco-

nomics, and Harvard BusinessSchool, where she received herMBA. Her rst proessionaljob was as a brand assistantat Procter & Gamble in

Cincinnati. But Meg soonound hersel happily headedto Caliornia again, this time asa young bride with her husband,Gri Harsh, who had accepted amedical residency at the Univer-sity o Caliornia, San Francisco.

Meg joined the consulting rmBain & Co.s San Francisco o-ce, where she would work orthe next eight years, eventuallybecoming a vice president. AtBain, Meg developed her keenability to analyze challengesand solve problems by ocusingintensely on the small numbero changes that can make thelargest possible dierence.

Also during this time in San

Francisco, Meg and Gri decidedto start their amily and sons,

Gri and Will, were born.Megs career led her to key

executive positions at some oAmericas best-known compa-nies, including Disney, StrideRite, FTD and Hasbro. Eachcareer stop helped prepare heror the unprecedented opportu-nity that Meg encountered inthe all o 1997, when she metthe ounder o a tiny start-upcalled eBay. Meg had honed

a style o leadership thatemphasized listening andteamwork. She was a seasonedmanager o large, complex orga-

nizations. Meg immediately sawin eBay the makings o a greatcompany. eBay had married theInternets communication andnetworking capabilities to cre-ate a novel and eicient tradingmarket. It also had somethingvery rare an exuberant com-munity o users who loved eBayand who pulled together to makeit work and grow.

At eBay, Meg made history.

Meg steered the companythrough the dot-com rise and

Meg WHItMan

Meg Whitman ell inove with Caliornia

as a young girl.

Although Meg was born andraised on Long Island, NewYork, her passion or Caliorniahad early roots. In 1962, Megsadventurous mother, Margaret,packed six-year-old Meg and herbrother and sister into a Ford

Econoline van and they spenthree months car-campinghroughout the West. Megs

ondest memories: the majestyo Yosemites towering clisand the thrill o Disneylandsspinning teacups. Caliorniaseemed larger than lie, a placewhere anything was possible,Meg recalls.

Indeed, Meg was taught rom

he start that i she could dreamt, she could do it. It began

a nw Ki f lrfr a nw Cifri

Meg WhitMan: CReating JOBS FOR a neW CaLiFO Rnia32


33/36

Meg WHItMan

all thatsaw thevast ma-

jority ohigh-fyingstart-upscrash andburn,

while eBayturnedin onequarter odramaticgrowth a-ter anoth-er. Whenshe joined eBay, the companyhad just $4.7 million in revenuesand 30 employees; when she re-tired in March o 2008, 10 yearslater, the company had nearly$8 billion in revenues and 15,000employees worldwide withmillions o users in Caliorniaalone. During that journey, Megappeared on many top CEOlists and national magazine cov-ers. Time ranked her among theworlds most infuential people.Fortune ranked her as the mostpowerul woman in business in

2004 and 2005. AndBusinessWeek

listed her among businesss topmanagers year ater year.

Megs widely regarded leader-ship and organizational skillsattracted attention beyond busi-ness. As the leader o a globalcompany that created a hugenumber o jobs and helped cul-

tivate thousands o small busi-nesses, Meg developed strongideas about the ingredients or21st-century success at everyscale, rom small business tothe corporate level, rom local tostate to national government. Itwas as CEO o eBay where Megexperienced the infuence andpower o government in peopleseveryday lives and its ability tohelp or hinder businesses andconsumers at every level. Andit was at this time when she sawa critical need or more ocused

problem solving in governmentby those with the tools to leadand the willingness and indepen-dence to challenge the statusquo. Her decade at the helmo eBay came to a close just asCaliornias growing economiccrisis was unolding. Job losses,undisciplined spending and

the decliningperormanceo Calior-nias schoolswere deeplytroubling toMeg, andshe thought

careullyabout how shecould lend herexperiences tohelp. In Febru-ary 2009, sheannounced hercandidacy to

become Caliornias next gover-nor. Weve got to ocus wevegot to create jobs, cut spending,and invest in xing our educa-tional system, Meg says.

Meg has committed her en-ergy, her trademark optimismand her belie in scal restraintto the challenge o rebuildingCaliornia. She has done so withthe ull support o her amily,which is her greatest source opride. Meg and her husband,Gri, now a doctor at StanordHospital, have been married or

30 years. Meg and her amily areardent outdoor enthusiasts wholove hiking, skiing, fy-shingand enjoying all o Caliorniasnatural treasures. I we let Cali-ornia ail, we all ail, she says.And we love Caliornia too muchto let it ail. We have to worktogether to make it the place oour dreams again.


34/36

I have a unique skill set that fts the dire times o our state. I have been blessed tohave worked in some o the very best businesses in the world. I have created jobs.I understand how to manage change. I have been tested under fre, time and again.I know how to negotiate, build consensus, develop a strategic vision and maintainthe ocus and commitment to see it through. I want to build A New Caliornia, astate that will reward hard work and entrepreneurship, a state that has the best

schools in the nation, the smartest government, and above all else, the highest qualityo lie in the world. My vision or A New Caliornia is ambitious, but with your helpI know we can do the job. I would be honored to have your support and vote to bethe next governor o our great state.

34


35/36

Fw m tw

Twitter.com/Whitman2010

Wc m yt

YouTube.com/

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SEarCh

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Ji M!

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s m Fck

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r cp p sc

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W c i p?

Sign up atwww.MegWhitman.com

TexT NeWCA To 46634 (Go MeG)

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36/36

WWW.MeGWhiTMAN .CoM

TexT NeWCA To 46634 (GoMeG)

PAid for by MeG WhiTMAN for GoverNor 2010

208 3 0 9 0

Mg Wtman20813 Stns Ck b., Sut 150

Cuptn, CA 95014

“creating jobs for a new california”

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