creating engaging education for the next generation of realtors®
DESCRIPTION
One of the biggest challenges facing associations is not just improving the value of membership, but proving the value of membership, especially to the next generation of REALTOR® members. Education, formerly a cornerstone of association services, has lost its luster. Topics that were once all the rage (social media, technology, video) no longer carry the buzz they once did, as they are second nature to young professionals and new members who may have used those tools extensively in a previous career. Recognize how to use the resources at your disposal to abandon the status quo and revamp your educational offerings to engage the next generation of in new and innovative ways, and bring association membership value to the forefront. MORE AT www.MauraNeill.comTRANSCRIPT
Creating Engaging Educationfor the
Next Generation of REALTORS®
Maura NeillABR, CRS, CDPE, e-PRO, MRP,
REALTOR®© 2014 Maura Neill
ONE WORD that describes the Professional Development offerings at
your board/association.
In-Session Poll
Survey Results
• “Our board doesn’t screen instructors to find out if they’re even qualified”
• “My association thinks it’s ok for mandatory CE to be boring because we have to be there.”
• “No one asks us what we want to learn.”
• “I need classes that will actually help me make more money.”
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Shift
Membership ShiftMarket Shift
Education ShiftPhoto credit: freedigitalphotos.net
Discuss
Regarding Professional Development:
• What are 3 things your association does well?
• What are 3 things your association could do better?
What Does “Next Generation” Mean?
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What Does “Next Generation” Mean?
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Young Professionalvs.
Next Generation
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88% = 6+ years
In-Session PollIn your opinion, what is the value of
education/professional development to your Members’ careers?
REALTORS® said:
In-Session PollHow important is it to your Members that
they receive CE credit for education/professional development?
REALTORS® said:
Source: Defense Centers of Excellence – DCOE.mil – Generational Learning Styles Report
Generational Learning
Gen X/Y - Learning
• Informal, incidental learning
• Short attention span
• Requires integration of technology and media in learning (webinars, social networking sites, Avatars)
• Personalized learning through customized environment
Source: United Nations Joint Staff Pension Fund - “Overcoming Generational Gap in the Workplace”
Baby Boomer/Traditionalist - Learning
• Informational learning style
• Traditional classroom style preferred
• More receptive to learning through participating
• More receptive to one-on-one coaching and criticism
Source: United Nations Joint Staff Pension Fund - “Overcoming Generational Gap in the Workplace”
Discuss
• What was the best-attended class (or the class that got the best reviews) that your Association has offered?
• What was the least well-attended class?
• How were they different?
Hot Topics#1 Technology - #2 Business Practices
#3 Lead Generation - #4 Marketing - #5 Ethics
$
Other Topics for Discussion
• Designations and Certifications• Best class ever – and why?• Least favorite class ever – and why?• Value of video and/or live-streaming
(and would they be willing to pay for it?)
• Overall opinion of the Association• Ideas for improvement
Discuss
Come up with a plan for your Focus Group:• Whom can you enlist to help?• What questions would you ask?• How will you track results?
• Write down a date by which you will have it scheduled.
Need an instruction manual to hold your own focus group?
www.MauraNeill.com/aei-2014
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