Creating

Impacting

Educating

Your story

Your Influencers

Your followers

A story makes your organization memorable to existing and prospective supporters alike.

- Memorable

- Simple (could a 7th grader understand it?)

- Concise but impactful (remember your audience)

7 Quick Guidelines 1. Remind people of the problem

2. Avoid insider talk

3. Focus on benefits not features

4. Keep it simple

5. Engage the reader

6. Highlight people not programs

7. Be consistent

How to Find Your StoriesBrain Dump, Highs and Lows

Write a list of peak experiences. Major victories? Setbacks?

Emotional Themes

Pick a major emotion like joy, grief, love, or shame and list times that you felt that emotion. What happened? And what was the impact?

Ask Someone Else

Invite team members and/or constituents to share stories of memorable moments or interactions they’ve had.

What Kinds of Stories to Tell• Overcoming adversity

• Solving a problem• Creating a connection

• Origin story

What Can Stories Be Used For?• Make your fundraising campaign more compelling or effective.• Acknowledge contributions of volunteers or donors.

• Build stronger relationships with staff and stakeholders.

• Shift the culture of your organization.

• Tell an authentic leadership story and use it to inspire others.

The Call to ActionSpecific

What specific action can your audience take right then and there to get involved?

Actionable

Make sure that it’s do-able.

Meaningful

Make sure you’re asking them to do something that matters and show how their action helps the larger effort!

Sharing your story

Noland Hoshino, High Five Media

Instagram Stories

Noland Hoshino, High Five Media

What are Instagram Stories

Instagram Stories is a feature that lets users post photos and

videos that vanish after 24 hours

How to create an Instagram story

What types of content/effects can you share on My Story

Type - Music - Live Video – Boomerang - Rewind

How to use Instagram Story stickers

How to add location to My Story

How to add a #hashtag to My Story

How to add a poll to My Story

How to verify who seen your story

How to use Instagram Stories Highlights

Instagram Story image size

The idea dimensions for

Instagram Stories

are 1080px wide by 1920px

tall. An aspect ratio of 9:16

How will you use Instagram Stories during Give More 24?

Facebook Stories

Noland Hoshino, High Five Media

What are Facebook Stories

Facebook Stories are short user-generated photo and video

collections that disappear after 24 hours

How to create a Facebook story

How to create a Facebook story for your Nonprofit

Swipe

RightCreate

Story

Who can share Facebook Stories

What are Facebook camera effects

How to view a Facebook Story

Easiest way to post a Facebook Story

Through Instagram

How will you use Facebook Stories during Give More 24?