creating economic prosperity a collaborative economic development initiative led by the truckee...

Creating Economic ProsperityCreating Economic ProsperityA collaborative economic development initiative led by theA collaborative economic development initiative led by the

Truckee Donner Chamber of Commerce in partnership with theTruckee Donner Chamber of Commerce in partnership with theTown of Truckee, the Truckee Downtown Merchants Association,Town of Truckee, the Truckee Downtown Merchants Association,

and Nevada Countyand Nevada County

Nevada County – FINAL REPORTNevada County – FINAL REPORT

Presented July 17, 2012Presented July 17, 2012

BackgroundBackground•November 2010: 37 community leaders brought November 2010: 37 community leaders brought together for a series of four facilitated meetingstogether for a series of four facilitated meetings

•Identify economic opportunities and challenges, Identify economic opportunities and challenges, and determine implementable projects – keeping and determine implementable projects – keeping both short and long term in mindboth short and long term in mind

Priorities Identified:Priorities Identified:•Downtown Truckee improvementsDowntown Truckee improvements•Enhanced marketing of TruckeeEnhanced marketing of Truckee•Business retention and recruitmentBusiness retention and recruitment•TransportationTransportation

Four Priority ProjectsFour Priority Projects

Business Retention / RecruitmentBusiness Retention / Recruitment

FY11/12 Nevada County Contract:FY11/12 Nevada County Contract:

Focused primarily on small business and Focused primarily on small business and entrepreneur support and developmententrepreneur support and development


It is estimated 80 percent of the It is estimated 80 percent of the opportunities for new jobs comes from opportunities for new jobs comes from businesses already in the communitybusinesses already in the community

Local businesses have strong community Local businesses have strong community ties, reducing the risk of leavingties, reducing the risk of leaving


Goal of Coffee Goal of Coffee Connection Connection meetings is to meetings is to understand understand business retention business retention needsneeds


Learn about issues Learn about issues business owners are business owners are facingfacing

Strengthen Strengthen relationships relationships

Thank for Thank for investmentinvestment


Have met with 20 Have met with 20 businesses to datebusinesses to date

Understand Understand businesses better, businesses better, emerging trends, emerging trends, expansion plans and expansion plans and moremore


Business retention efforts include:Business retention efforts include: Networking opportunities for entrepreneursNetworking opportunities for entrepreneurs Technical assistance and training Technical assistance and training

opportunitiesopportunities Business support programs and services Business support programs and services

such as One-Stop Business & Career Center such as One-Stop Business & Career Center and SBDCand SBDC


Town Small Business Start-up ProgramTown Small Business Start-up Program• Small Business Loans, Historic Preservation Loans, Downtown Small Business Loans, Historic Preservation Loans, Downtown

Streetscape Loans, First Time Homebuyers Loans - all eliminated with Streetscape Loans, First Time Homebuyers Loans - all eliminated with death of redevelopmentdeath of redevelopment

• Streamlined tenant improvement permits for new businessesStreamlined tenant improvement permits for new businesses


Truckee Tomorrow Truckee Tomorrow joined SACTO joined SACTO (Sacramento Area (Sacramento Area Commerce & Trade Commerce & Trade Organization)Organization)

Jump start of Jump start of economic economic development effortsdevelopment efforts

Gain access to Gain access to research and research and develop strategiesdevelop strategies


Creation of Truckee Tomorrow 2012/13 Creation of Truckee Tomorrow 2012/13 Action PlanAction Plan Work with Center for Strategic Economic Work with Center for Strategic Economic

Research (CSER), research partner for Research (CSER), research partner for SACTOSACTO

More clearly identify viable economic More clearly identify viable economic development strategiesdevelopment strategies

Facilitate group prioritization strategiesFacilitate group prioritization strategies Build implementation plan for the strategiesBuild implementation plan for the strategies


With CSER as facilitator:With CSER as facilitator: Reconvene original stakeholder group – Reconvene original stakeholder group –

review, expand, revise prioritiesreview, expand, revise priorities Identify five prioritized strategies for Action Identify five prioritized strategies for Action

Plan developmentPlan development Identify responsible parties and estimate Identify responsible parties and estimate

potential resource requirementspotential resource requirements Timelines and performance measuresTimelines and performance measures Implementation planImplementation plan

Downtown Truckee ImprovementsDowntown Truckee Improvements

Establish Downtown Truckee as the Establish Downtown Truckee as the premier visitor destination in regionpremier visitor destination in region

Provide facilities, gathering places and Provide facilities, gathering places and amenities that regularly attract locals andamenities that regularly attract locals andvisitors to Downtown Truckeevisitors to Downtown Truckee

Enhance parking and pedestrian Enhance parking and pedestrian experience in Downtown Truckeeexperience in Downtown Truckee

Downtown Truckee ImprovementsDowntown Truckee Improvements

Over $2.5 million invested downtown in 2010 Over $2.5 million invested downtown in 2010 and 2011 has made Truckee more pedestrian and 2011 has made Truckee more pedestrian friendly and provide gathering placesfriendly and provide gathering places

Improvement Projects:Improvement Projects:* * Depot Streetscape ImprovementDepot Streetscape Improvement* Sidewalk from McIver Roundabout to Gateway* Sidewalk from McIver Roundabout to Gateway* Bridge Street Streetscape * Bridge Street Streetscape * Carmel Gallery Streetscape* Carmel Gallery Streetscape

Donner Pass RoadDonner Pass Roada public/private partnershipa public/private partnership

Bridge Street ProjectBridge Street Projecta public/private partnershipa public/private partnership

Truckee Depot Improvement ProjectTruckee Depot Improvement Project

The State has eliminated The State has eliminated Redevelopment – now what?Redevelopment – now what?

Funding source for all of the above was Funding source for all of the above was the Truckee Redevelopment Agencythe Truckee Redevelopment Agency

State recently eliminated redevelopment State recently eliminated redevelopment as a budget balancing measureas a budget balancing measure

Town must “wind down” agency Town must “wind down” agency Still have $6 million in bond proceeds to Still have $6 million in bond proceeds to

invest downtown. invest downtown.

Enhanced Marketing of TruckeeEnhanced Marketing of Truckee

Develop Truckee “Brand” and build Develop Truckee “Brand” and build marketing strategy around itmarketing strategy around it

Increase number of Truckee visitors, with Increase number of Truckee visitors, with focus on lengthening duration of their stayfocus on lengthening duration of their stay

Expand awareness of Truckee’s unique Expand awareness of Truckee’s unique attributes including downtown, dining, attributes including downtown, dining, recreation, ease of access, quality of liferecreation, ease of access, quality of life


Used Amgen Tour of Used Amgen Tour of California to “kick start” California to “kick start” co-op marketing effortsco-op marketing efforts

Participated regionally Participated regionally as Official Local as Official Local SupporterSupporter

Partnered with TDMA Partnered with TDMA on Amgen-tour related on Amgen-tour related marketing activitiesmarketing activities


Continued dialogue with North Lake Tahoe Continued dialogue with North Lake Tahoe Chamber/CVB/Resort Association about opportunities Chamber/CVB/Resort Association about opportunities to partnerto partner

IRONMAN IRONMAN Lake Tahoe Lake Tahoe Sept 22, 2013Sept 22, 2013

Enhanced Marketing of TruckeeEnhanced Marketing of Truckee IRONMAN Lake Tahoe:IRONMAN Lake Tahoe:

3 year commitment; option to renew for 2 years3 year commitment; option to renew for 2 years Will bring 7,500 visitors to the region (2,500 competitors)Will bring 7,500 visitors to the region (2,500 competitors) Generate 1500 room nightsGenerate 1500 room nights Economic impact estimated at $8-15 (million) Economic impact estimated at $8-15 (million) Desirable demographic ($170,000 annual income; age around 40)Desirable demographic ($170,000 annual income; age around 40)


Truckee Best Mountain Town by Truckee Best Mountain Town by Men’s JournalMen’s Journal


Truckee Best Summer Lake Town by Truckee Best Summer Lake Town by msnbc.commsnbc.com


Truckee recently Truckee recently named as one of named as one of World’s 25 Best World’s 25 Best Ski Towns by Ski Towns by National National GeographicGeographic


Truckee Thursdays Truckee Thursdays breaking records with over breaking records with over 3,000 people in attendance 3,000 people in attendance each weekeach week


Truckee ThursdaysTruckee Thursdays

TransportationTransportation

Efforts:Efforts: Analyze existing reports and Analyze existing reports and

regional transportation plansregional transportation plans Compared our region to peer Compared our region to peer

mountain community mountain community transportation systemstransportation systems

Discussed potential funding Discussed potential funding sources to enhance regional sources to enhance regional transportationtransportation


Developed a pilot Free Ski Developed a pilot Free Ski Shuttle programShuttle program Originally planned for MLK and Originally planned for MLK and

President’s Day WeekendsPresident’s Day Weekends Goal to collect data and survey Goal to collect data and survey

riders riders Long term vision to create a free, Long term vision to create a free,

user-friendly regional user-friendly regional transportation systemtransportation system


Continuing work on creation of a regional Continuing work on creation of a regional transportation systemtransportation system

Thank you for your Thank you for your partnership inpartnership in

Truckee Tomorrow! Truckee Tomorrow!

creating economic prosperity a collaborative economic development initiative led by the truckee...

Documents