creating dynamic conference sessions

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© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. . Creating Dynamic Conference Sessions

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This presentation will discuss learning and accreditation standards, engagement techniques, and session formats that engage. It will also share tips for "How do we get there?"

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Page 1: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential..

Creating Dynamic Conference Sessions

Page 2: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Presented at: IAEE 2012

Presented by:Melinda Kendall, Vice President, Business Solutions--Freeman

JoAnn Harris, Director, Educational Services Division--American Society of Health-System Pharmacists

Page 3: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Polling Question

What piece of the industry do you represent?Event managementExhibit managementVendor/hotelOther

Page 4: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

What We Will Cover

Learning and accreditation standardsEngagement techniquesSession formats that engageHow do we get there?

Page 5: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Learning: Accredited Healthcare Providers

ACE, AARC, CCMC, CME, CNE, CPE, PACE, etc.

Standards in Place

Needs Assessment Practice GapsActive Learning

Page 6: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Learning: Cognitive Psychology

The brain doesn’t pay attention to boring things. 1. Emotions get our attention.  2. Meaning before details. 3. The brain cannot multitask. 4. The brain needs a break.

Brain Rules, by John Medina

Page 7: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Audience Response

Hand raisingResponse cardsTechnology

Audience response systemEvent appPoll everywhere

Page 8: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Audience Engagement

Think, pair, shareTable breakout discussionsFull-room discussionsGames, activities

Page 9: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Session Formats

Discussion:What session formats are there?

Page 10: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Poll: What Session Formats Does Your Event Currently Use?

Single presenterPanelWorkshopTown hallInterviewDebate

(Hand raising)

Page 11: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Panel

Page 12: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

TV Panel Discussion

Page 13: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Event Panel Discussion

Page 14: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

TV Interview

Page 15: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Event Interview

Page 16: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Likelihood to Implement Interview?

A. Very likelyB. MaybeC. I’ll think about itD. Probably notE. Not on your life

(Audience participation cards)

Page 17: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Short Topics

Page 18: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Lightning talks: 5- to 10-minute limitTED conference: 18 minutesPCMA 2012: Three 20-minute keynotes

Short Topics

Page 19: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

ASHP Clinical Pearl Sessions

One idea, concept, or fact that has been useful in day-to-day practice, and may not be widely known, understood, published, or taught.

Overall Session Topic5-minute introduction

Five 5-minute pearls10-minute Q & A

Five 5-minute pearls10-minute Q & A

Five 5-minute pearls10-minute Q & A

Two-Hour Session

Page 20: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Pecha Kucha

20 seconds per slide

20 slides

Page 21: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Engage the Audience

Begin Pecha Kucha

Page 22: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Town hallFireside chatSalonStructured discussionsWorking groupCampground

Engage the Audience

Page 23: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Town Hall

Page 24: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Town Hall Q&A

Page 25: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Fireside Chat

Page 26: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Fireside Chat

Page 27: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Page 28: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Structured Discussion

Page 29: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Structured Discussion

Brainstorming

Problem solving

Executive roundtables

Industry issues

Page 30: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Working Groups

Page 31: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Working Groups

AIHA Breakthrough Thinking ChallengeImportant issue in industrial hygienePanel of experts

Introduces issueSets guidelines

Breakout groups solve issueCompete to present to board

Page 32: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Campgrounds

Page 33: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Campgrounds

Page 34: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Case Study

Expert outlines the situation.

Audience quizzes the expert.

Audience figures out the solution.

Page 35: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Case Study

Industrial Hygiene Unsolved Mysteries

Page 36: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Hands-On Training

Page 37: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Hands-On Training

Page 38: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Hands-On Training

Page 39: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Demonstrations

Page 40: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Engage the Audience

Tapping the expertise in the room

Getting details from experts

News-related information

Questions and answers

Problem solving

Hands-on training

Demonstrations

End of Pecha Kucha

Page 41: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Salon

Page 42: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Reality TV Theme

Setting the record straight.

Preparing for new regulations in the industry.

Becoming a scientific writer

Winning methods for solving therapeutic dilemmas

Page 43: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Car Talk

Page 44: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Project Runway

Page 45: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

TV Debate

Page 46: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Are Debates Appropriate for Association Events?

Moderator: Chris Metzger

Pro JoAnn Harris 1 minuteCon Melinda Kendall 1 minuteRebuttal Pro JoAnn Harris 30 secondsRebuttal Con Melinda Kendall 30 seconds

Page 47: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Who Won?

Yes, debates are appropriate to my event!No, certainly not!

Page 48: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Talking Head

Page 49: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

PowerPoint Principles

Healthcare presenters like lots of data.Healthcare presenters need guidance.Provide guidance to presenters.

For example:• Fewer words on slides• Font size• Use graphs, incorporate pictures

Page 50: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Session formatsCall for proposalsBest speakersIndustry experts Industry journalists/moderatorsTimely or controversial topics

TrendsTechnologyRegulationsChallenges

How Do We Get There?

Page 51: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Summary

Think about engagement.Design your sessions.Invite great speakers.Invite real discussion.Don’t be boring.

Page 52: Creating Dynamic Conference Sessions

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Presenters:Melinda Kendall: [email protected] Harris: [email protected]