creating creative events for the professional publishers association scotland
TRANSCRIPT
CREATING AMAZING EVENTS
PROFESSIONAL PUBLISHERS ASSOCIATION
A LITTLE BIT ABOUT CREATIVITY
PREPARATIONINCUBATIONINSIGHTEVALUATIONELABORATION
THE FIVE STAGES OF CREATIVITY
INFORMATIONACCESSSUPPORT
FOR CREATIVITY TO BLOSSOM YOU NEED
Photo by Nina Matthews Photography - Creative Commons Attribution License
http://www.flickr.com/photos/21560098@N06Created with Haiku Deck
Photo by Nina Matthews Photography - Creative Commons Attribution License
http://www.flickr.com/photos/21560098@N06Created with Haiku Deck
“IF I GAVE PEOPLE WHAT THEY THOUGHT THEY WANTED, THEY WOULD HAVE SIMPLY HAD A FASTER HORSE”
Henry Ford
CREATE THE DEMAND
THAT ENGAGES THE ATTENDE
THERE’S THE CREATIVITY
BEHIND THE SCENES
THERE’S THE CREATIVITY
AND WE DO BOTH………
THAT ENGAGES THE ATTENDE
THERE’S THE CREATIVITY
WHAT CREATIVE EVENTS DO1. POWER ATTENDEES2. CREATE GREAT
CONTENT3. UNLEASH THE POWER
OF SOCIAL MEDIA4. ENGAGE THE SENSES5. CREATE A NARRATIVE
HAVE TO BE ALL ABOUT CONTENT
ONE THING IS FOR SURE, YOUR EVENTS
TO A FLURRY OF A CONFUSED EXCITEMENT, SECRET CINEMA HAVE
ANNOUNCED THEY ARE RETURNING WITH A NEW PROJECT RUNNING FROM
FEBRUARY 17 UNTIL MARCH 13 2016.
TICKETS WENT ON SALE AT 1PM, THURSDAY DEC 3, COSTING £67.08 FOR A
STANDARD PRICE TICKET AND A HUGE £135.60 FOR A TOP PRICE TICKET.
NO DETAILS OF THE FILM OR THE IMMERSIVE EVENT BUILT AROUND IT HAVE
YET BEEN RELEASED, BUT THE COMPANY HAVE BEEN POSTING MYSTERIOUS
CLUES ACROSS THEIR SOCIAL MEDIA. HERE'S WHAT WE KNOW SO FAR……
Secret Cinema
TELL NO ONE ABOUT YOUR EVENT - CREATIVE MARKETING OR MADNESS?
WHAT YOUR EVENTS CAN DO1. POWER ATTENDEES2. CREATE GREAT
CONTENT3. UNLEASH THE POWER
OF SOCIAL MEDIA4. ENGAGE THE SENSES5. CREATE A NARRATIVE
