2009 was the toughest

labor market in 25 years for

graduating college seniors

50% of recent college graduates are jobless or

underemployed

The business of higher education is going to change as much in the next decade as newspapers did in the prior one.

-Seth Godin

Assumptions

1. Integrated Marketing

Communication

2. Personal Brand Promise

“Information found online provides a

digital footprint that implicitly brands

people.”-Journal of Interactive Marketing, 2011

[Social media]

communication channel for

personal -and- professional purposes

[Social media]

communication

channel for

personal

-and-

professional

purposes

10

1. Establish an Online Identity

2. Personalize URLs (and own what

appears in the search results)

13

Develop Content

3. Develop Content

4. Promote Brand Name

5. Promote Content

6. Actively Network

7. Monitor Your Brand

8. Measure Your Online

19

10. Manage Your

Brand Presence

Building and

sustaining POP

will be one of

your most

promising

investments!