creating community with digital tech community-fix.pdf · for promoting community engagement. what...
TRANSCRIPT
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Creating Community with Digital Tech
A huge thanks to our sponsors, venue host, and meetup organizers Karen B, Michelle Rojas-Soto & Anne-Marie Williams.
HANDLES @LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink
SPONSORS
@NTENorg | @NetSquared | @TechSoup | @CrossCampusPasadena
HASHTAGS #LATech4Good | #Nonprofits | #SocialImpact | #Digital
#CommunityEngagement | #SocialResponsibility | #Technology
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How socially conscious groups can find value in online social networks for promoting community engagement.
What Pokémon Go and augmented reality mean for the future of tech and community engagement.
How online communities are fostering greater in-person connections with digital tech and human interaction.
Frank Hong CEO & Founder of One World CGI
Marcy Rye Principal & Founder of Wire Media
Rebecca Campbell VP, Client Success at Causecast
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How socially conscious groups can find value in online social networks for promoting community engagement.
= BETTER WORLD
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Perception & Myths
• My organization is operating fine without it.
• Social media is time intensive.
• Social media is for entertainment.
• Social media & related tech is expensive.
• Social networks don’t generate significant funds.
• My members aren’t actively using it.
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Who’s Using?
EVERYONE! • Most 25-34 • Fastest growing
are 55+ • Adults >70% • Millennials 91% • All incomes, race,
& genders
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Social Media & Users
• Global active users 3.175 billion.
• Facebook adds 500,000 new
users every day.
• Most internet users have an avg.
of 5.54 social media accounts.
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Top Industries on Facebook
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Top Industries on Twitter
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Top Industries on LinkedIn
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Nonprofit Use of Social Media
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Engagement
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Opportunities
• Synergy
• Disperse information quickly
• Cost effective
• Brand responsiveness
• Transparency & accountability
• New relationships & strategic partnerships
• FUNDING SOURCES
New relationships & strategic partnerships
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Increasing Funding Millennials are the largest population segment with clout.
• Talk to them on their terms • Issues over organizations • Transparency and value
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Giving Trends
• Preferred Method • Online giving on
the rise.
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Global Giving Trends
• Millennials 43% • Increasing use
among younger generations
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The Takeaway • Orgs can benefit from social
communities. • New to social media?
• Patience & Practice (start slowly and evolve).
• Selecting a platform. • Align goals/communication
strategy + audience + platform • Plenty of support – NTEN, articles,
social media guides, etc.
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Frank Hong [email protected]
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What Pokémon Go and augmented reality mean for the future of tech and
community engagement.
MARCY RYE, WIRE MEDIA
Images with this symbol link to more information.
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Early Augmented Reality 1995 - Jun Rekimoto
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Metadata 2014 - Vespa
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Mediated Self 2014 - Sephora + Modiface
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Mediated Self 2015 - Snapchat
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Mixed Reality 2016 - Type In Sight for Hololens
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Mixed Reality 2016 - Membit
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Mixed Reality July 6, 2016 - Pokémon Go (Niantic)
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novelty delight
connection
community
joy
exploration fun
What do people get from these experiences?
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What Are Social Good Orgs Doing Now? Newsjacking
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What Are Social Good Orgs Doing Now? Creating Opportunities for Interaction
250 shelter visits • 10s of 1000s of shares
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What Are Social Good Orgs Doing Now? Bringing people to their location
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What Are Social Good Orgs Doing Now? Snapchatting: Geofilters and Lenses
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What Are Social Good Orgs Doing Now? Putting you in their shoes
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related playful
be human
know them
humor
engage clever
How to Leverage New Technologies
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What Does the Future Look Like?
GEO
TECH DATA
?
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What Does the Future Look Like? The Minority Report - 2002
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What Does the Future Look Like? Smart Billboard - Chicago - 2016
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What Does the Future Look Like? Super Sad True Love Story, by Gary Shteyngart
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What Does the Future Look Like? Star Trek Holodeck
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What Does the Future Look Like? Microsoft HoloLens
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What Does the Future Look Like? How Can Social Good Orgs Create Community with Augmented Reality?
game environments
real time data
geo-aware mixed reality
personalized
real space
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How online communities are fostering greater in-person connections with digital tech and human interaction.
REBECCA CAMPBELL
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Total Donations to Nonprofits in 2015?
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Total Donations to Nonprofits in 2015
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Powering social good. Fundraise. Raise awareness. Find organizations. Find opportunities. Connect with fellow do-gooders.
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Real World Impact?
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Community Community
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Google Expeditions Group Journeys to Virtually Anwhere.
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Google Expeditions Group Journeys to Virtually Anwhere.
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OpenIDEO Global Community working together to design solutions for the world’s biggest challenges.
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Life Reimagined AARP Leading a more dynamic and
exciting second half of life.
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Life Reimagined AARP Leading a more dynamic and
exciting half of life.
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Causecast Global Employee and Nonprofit Impact.
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Causecast Global Employee and Nonprofit Impact.
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Social Impact / Community Building / Change the World
Build, design, create, etc
People-first Approach
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Accenture Technology Vision 2016 People First: The Primacy of People in the Digital Age
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• Reinventing the Status Quo with a People First Mindset • Take Advantage of Emerging Trends • Embrace the Strategies those Technologies Drive
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Go Out and Do Some Good!
@LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink