creating business value and undertakingstrategic transformations with enterprise systems: towards a...

8/8/2019 CREATING BUSINESS VALUE AND UNDERTAKINGSTRATEGIC TRANSFORMATIONS WITH ENTERPRISE SYSTEMS: TOWARDS A FRAMEWORK

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Zuheab Jamil 06503875

Pulkit Khurana -09609095Shweta Swaroop -09609047


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Large scale packaged software systems. Used to streamline and integrate allbusiness processes of a firm.

Dramatically improve information &knowledge levels with in the firm andthe supply chain.

For example: Enterprise Resource Planning (ERP) Consumer Relationship Management (CRM) Supply Chain Management (SCM)


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Error Reduction

Faster Transaction Process

Access to timely batter quality

information.


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Requires huge investment amongmillions of dollars.

Requires significant time.

Requires human effort.


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Creating business value

Gaining competitive advantage.

Minimizing the opportunity cost ofproviding goods and services.

Maximizing the customers willingnessto pay for Enterprise Systems.


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To fortify their organization fromcontenders.

Recognize the weakness of theircontenders to arrive at freshopportunities .


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Enterprise System as an ongoing processand not an one-off project.


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The process described in the frameworkcan be said to begin with a clearlydefined corporate business strategy for

an organization.

Operational

Marketing

GrowthStrategy

ES


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INTEGRATE: Harmonize the data processextending to the customers &

supplier boundaries.Advantages: Reduces the time for data entryand retrieval.

Cost for joining different legacysystem is reduced.

Real Business Processes arelinked & thus increases theproductivity.


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OPTIMIZE: Modify the process by aligningthem with best practices to meet

the strategic needs of theorganization.

Advantages: Remove the bottlenecks Improve operations which lead tothe reduction of carrying outprocess.

Reduction in the cost ofinventory.


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INFORMATE: Providing access to real timedata and internal organizational

performance, which then aids thedecision making process.

Advantages: Gives the overall process viewacross functional area.

Enables better allocation ofresources by the operationalmanagers.


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Dimensions involved: Product/ Service

Process Operational/Back-endprocesses

Front- end/Customer-

service Market

Market Penetration Market Development


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The model involves various hypothesis:

Hypothesis ES used to Operational

Excellence

Undertaking

Innovation

A Integrate Greater --

B Optimize Greater --

C Informate Greater --

D Integrate -- Integrate

E Optimize -- Optimize

F Informate -- Informate


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Provide a new holisticframework on how the adoption

of Enterprise Systems canenable Business Value Creation. Provide evidence for theadoption of ES enables firms

with:Capability to optimize,informate, integrate

Operational Excellence


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The study aims at : Finding the role of a specializedtype of Information Systems in

managing organizations. Study the effective use oftechnology for theorganizations improvement.

Better utilization of InformationTechnology in organizations forgaining higher business benefits,both within the firm and in thewider market/industry


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A new perspective was developedinto how business value can becreated using a technology called

Enterprise Systems. A holistic framework wasdeveloped to understand thecapabilities of Enterprise

Systems and how these can bebetter utilized by the adoptingorganizations to achieve theirmission.


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creating business value and undertakingstrategic transformations with enterprise systems: towards a...

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