creating apple apps - part ten - maximizing profits - marketing your app

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Two Rivers Apps LLCwww.tworiversapps.com

http://www.tworiversapps.com/


BACKGROUND – CREATING APPLE APPS

Welcome to the Creating Apple Apps Series

This ten part series will guide you through the end to end process of creating an Apple App from idea through to post-launch.

The Apple App store is the premier marketplace for mobile Apps with over 30 Billion downloads. It is THE market to be in. Anyone with a good idea and tenacity can make money on the Apple App store.

Are you ready to join the growing ranks of Appreneurs?




SIX OBJECTIVES

Part Ten– Maximizing Profits – Marketing Your Apps.

1. Key Metrics To Monitor

2. Listening To Your Users

3. Taking Advantage Of App Updates

4. Tweaks That Optimize Profits

5. Branching Out With Complementary Products

6. What If Your App Was A Disappointment Or A Complete Failure?




1. KEY METRICS TO MONITOR


What is measured is improved. On a daily basis you need to track your key metrics and their respective daily, weekly, and monthly trends.

• At a minimum track the following;• App Store ranking.• Category and Sub-Category ranking.• Downloads.• Sales.• iAD revenue (if you use banner advertising).• Feedback.


2. LISTENING TO YOUR USERS


User feedback is an accurate predictor of your future fortune or failure on the App Store.

• Your feedback, both the ratings, and more importantly the comments are a gold mine. They provide insight into your App in the following ways, ignore them at your own peril;• Usefulness or entertainment value.• Desired or undesirable features and changes.• Recommend-ability or virility .• Simplicity or ease of use.• Passion level and buzz.


3. TAKING ADVANTAGE OF APP UPDATES


App updates provide the opportunity to experiment with and enhance your App.

• You can make the following changes during Updates; • Change your category or sub-category.• Update sales copy and screenshots.• Add or remove functionality.• Add or remove In-App Purchases.

• updating your app also buries negative comments, as the default view is for only for comments on current version.

• Additionally, App Updates create extra buzz and should be used frequently.


4. TWEAKS THAT OPTIMIZE PROFITS


Based on your daily trends you may want to make tweaks to optimize your profits. Warning: If your ranking, downloads, sales and feedback are trending in a positive directions DO NOT TWEAK, you could break something that is working. If you are considering making changes, high impact tweaks include:

• Category or sub-category changes.

• Sales copy and screenshots.

• Keywords.

• In-App Purchases.

• Features and functionality.

• Instructions.


5. BRANCHING OUT WITH COMPLIMENTARY PRODUCTS


Assuming your App is live, profitable, growing in popularity and fully optimized, what else can you do to make money from your efforts? Creating complimentary products has the following advantages;

• Re-use existing code, design elements, marketing copy, and other materials to reduce costs of future Apps.

• Leverage your team and resources (coders, designers, graphic artists, testers, copywriters, legal, etc.)

• Cross sell and market to an existing base of happy customers.

• Build your brand awareness.

• Increase profitability and the value of your App business.

• Leverage your network and media contacts.


6. WHAT IF YOUR APP WAS A DISAPPOINTMENT OR A COMPLETE

FAILURE?


Mobile users are a fickle bunch and there are no guarantees in life other than death and taxes. If you are disappointed with the results of your App, consider one or more of the following changes;

• Is your idea good but your execution poor? If so, tweak your Category, Sub-Category, keywords, sales copy, and screenshots.

• Does your App solve a problem? If so, try minor tweaks to functionality.

• Is your App a solution looking for a problem? If so, be grateful for the learning opportunity and move on to your next idea.


creating apple apps - part ten - maximizing profits - marketing your app

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