Creating A Presence Online

Kyler Patterson

What is HostGatorOnline Website Hosting – Store Example2002 – Founded in Florida2007 – Moved to Houston, TX2011 – Expanded to Austin, TX2012 – Acquired by Endurance International

Group (EIG)

http://www.hostgator.com/company

Who is Kyler PattersonMarketing CoordinatorBachelor of Business

AdministrationSEO HobbyistPassionate About the

Wonders of the InternetNeeds to Be Brought

Down to Earth Sometimes

Agenda Your Online Presence Getting Started

Determine Your Needs Know What Tools Are Available

Creating a WordPress Site – Interactive Install Theme Site Name and URL Modifications

Social Paid Organic

Local SEO Basics

Determining Your NeedsYour Online Presence

Determine Your NeedsWhat is the reason for your website?

Personal BrandBusiness Brand

How much time can you devote to keeping content updated?

What are you going to talk about?

Know The ToolsBlogging Platforms WordPress LiveType Weebly

Forums bbPress MyBB phpBB

Ecommerce Solutions Magento TomatoCart WordPress

Wiki Software MediaWiki PmWiki Wikka

http://support.hostgator.com/articles/cpanel/quickinstall

Live InteractiveCreating a WordPress Site

SocialYour Online Presence

Organic Social Create a Page For:

Facebook Twitter Pinterest Instagram YouTube Google+ LinkedIn For Businesses

Link Everything Establish Structure to Post Throughout

Hootsuite Buffer If This Then That (ifttt.com)

Study Your Audience and Their Behaviors

Paid SocialFacebookTwitterPromotion Methods

Brand AwarenessBrand EngagementProduct ListingsCompetitor Targeting

Get Found on GoogleYour Online Presence

Local SEO For Local Businesses With Physical Address On Page SEO

Basics Basics Basics http://moz.com/beginners-guide-to-seo

Keyword Research Google Keyword Planner Opensiteexplorer.com (Competitor) Majesticseo.com (Competitor)

Local Citations Yellowpages.com Yelp Google+ Local

Thank You!Free Ebook + Slides

http://gtrkb.com/peoplefundPeopleFund Special

DiscountCode: PeopleFund