creating an online presence: social tools for the job hunt
TRANSCRIPT
Creating A Creating A Professional Online Professional Online Presence:Presence:Social Tools for the Social Tools for the Job HuntJob HuntAmanda Clay PowersCoordinator of Research ServicesMSU LibrariesNovember 6, 2014 @amandaclay
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Social Media = The Social Media = The New “Card”?New “Card”?
YES!andSort of…
It’s all about identityIt’s all about identity
Everyone is Facebooking and Googling
Everyone….
@amandaclay
What Will They Find?What Will They Find?
@amandaclay
IF THEY CAN’T FIND YOU, THEY WILL WONDER WHY
@amandaclay
Make It Work For YouMake It Work For You
Today’s Brave New Today’s Brave New World: You Need to…World: You Need to…• Learn how to manage your online
information and relationships• Develop an online identity that
works• Network professionally online• Find social tools that do good
work for you
@amandaclay
Your Reputation Your Reputation MattersMatters
• 93% of recruiters are likely to look at a candidates online social profile
• 42% of employers reassessed opinions of candidates (+/-)
• The trend is growing in AcademiaJobvite 2013 http://web.jobvite.com/rs/jobvite/images/Jobvite_2013_SocialRecruitingSurveyResults.pdf
Jobvite 2013 http://web.jobvite.com/rs/jobvite/images/Jobvite_2013_SocialRecruitingSurveyResults.pdf
What Can They Find?What Can They Find?• Personality• Professional qualifications• Creativity• Communication skills• Well-rounded • Comments from others
2009 Harris Interactive Study for CareerBuilder.com
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Employers use Social Employers use Social MediaMedia
• 94% on LinkedIn
o Professional Experience
o Length of Professional Tenure
o Specific Hard Skills
• 65% on Facebook and 55% on Twitter
o Cultural Fit
o Industry Related Posts
o Professional Experience Jobvite 2013
@amandaclayJobvite 2013 http://web.jobvite.com/rs/jobvite/images/Jobvite_2013_SocialRecruitingSurveyResults.pdf
Benefits for EmployersBenefits for Employers
Reppler.com 2011Reppler.com 2011
People Are Getting Jobs People Are Getting Jobs
Using Social MediaUsing Social Media
Jobvite 2013 http://web.jobvite.com/rs/jobvite/images/Jobvite_2013_SocialRecruitingSurveyResults.pdf
78% of recruiters have hired through a social network
92% LinkedIn24% Facebook14% Twitter
@amandaclay
techyin.com
First Steps: Clean it First Steps: Clean it upup
• Facebook oClean up TimelineoMake Friend Lists oAdjust Privacy
Settings
Twitter Make Twitter PrivateObscure Your Name/HandleGo Through By TweetCreate a Professional Twitter Account
@amandaclay
So What is the Next So What is the Next Step?Step?
Create an online presence that works for you.
@amandaclay
Next Step: Dig DeeperNext Step: Dig Deeper• Investigate Your Industry
• ResearchGate• LinkedIn• Twitter• Facebook
• Pick Your Move• Add Social Media That Works for You• Demonstrate Expertise• Network
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Build Your Professional Build Your Professional NetworkNetwork
• What Works?• Demonstrate expertise and Interests• Building community
• Tools for Scholars• Twitter networking • Conference tweets • Facebook (get news, build identity)• Follow blogs (InsideHigherEd, Chronicle) @amandaclay
Manage Online Manage Online RelationshipsRelationships
• Think Twice: Post Once
• They Will Find Out
theantisocialmedia.com
@amandaclay
LinkedInLinkedIn
Tell Your StoryTell Your Story
CustomizeCustomize
• Brand Yourself• Create a Custom URL• Add Keywords• Use the Profile Badge• Link to Your Personal Pages• Add to Your Business Card
@amandaclay
LinkedIn TipsLinkedIn Tips
• Completely fill out your profile• Start finding connections• Keep it up-to-date• Make introductions• Join groups• Congratulate people!
@amandaclay
ResearchGateResearchGate
TwitterTwitter
Twitter TipsTwitter Tips• Tweet short and smart for retweets• Don’t be a robot• Retweet and respond to others• Use hashtags• Use search.twitter.com to monitor
conversations / brands / etc.• Follow people to get followers
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FacebookFacebook
Use the Public ViewUse the Public View
Facebook TipsFacebook Tips
• Create a public view that works• “Follow” pages to get industry news • Create Lists • Target your updates• Keep it clean
@amandaclay
Google+Google+
Start Fresh with Start Fresh with Google+Google+
Google+ TipsGoogle+ Tips• It’s clean• Create a new identity from scratch• Preferred in Google Searches (high
SEO!)• Create professional connections
through searches• Bend Google to your will!
@amandaclay
Share ContentShare Content
Share Your Share Your PresentationsPresentations
Create Your Create Your Professional IdentityProfessional Identity
• Pick a “Brand Name” & Start Using It
• Start Using It and Grow Your Presence Online
Keep Going!Keep Going!• Be Consistent and Unique in Branding• Create a Public View or Page on
Facebook• Create a Professional Twitter Account• Get Your Résumé on LinkedIn• Get SEO to Work for You
• Be Who YOU Want to Be
Amanda Clay Powers
Associate ProfessorHead of Research Services
Social Media Research LibrarianMississippi State University Libraries
@amandaclay
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