CREATING AN AUTHENTIC ONLINE PRESENCE

!HARE YOUR MESSAGE AND CHANGE THE WORLD!

It’s all about relationship

Trust

Integrity

Transparency

Adding value

Creative collaboration

My Intention & Vision

To help you clarify your message & give you the tools to succinctly share it so you make a positive, widespread impact on the world.

People, of all ages and cultures, being empowered leaders in their community.

Goals of the class

Give you coaching techniques to draw out what you’re passionate about & help you frame how you share that with others.

Understand social media: What it is, why it’s important, why your voice matters, & how to engage with it.

Why I love social media

Gives you a voice

Helps you get connected

Increases your ability to create widespread change

Changes the paradigm from a top down to a bottom up approach

Why I’m passionate about teaching this class

You have a unique point of view, you’re already in the new paradigm game

Lots of change happening right now, your voice is needed

We’re all leaders, healers, and educators

What lights you up?

What are you passionate about?

What conversations do you keep returning to?

What do you look forward to sharing with others?

Your Message

What you care about

Your vision, values, and interests

Stories & how they’ve changed you

Healing experiences and what you’ve learned

What you want to educate, inspire, & inform about

How does social media fit in?

It’s the platform to spread the message. When you use this medium, you multiply the impact.

This is done via blogs, personal & business websites, online communities & groups, social networks like Facebook, LinkedIn, Twitter, & bookmarking w/StumbleUpon, Delicious, and more.

It connects, empowers, heals, creates change, and helps us collaborate in new, diverse ways.

Why is this important?

Never before in history, have we had the opportunity to disseminate information, share ourselves, and give voice to those who didn’t have one. It’s faster and wider reaching than the news. No longer a top down approach. It’s a groundswell from the bottom up. We are changing the paradigm of who holds the power. That’s huge!

Why your voice is important

You matter. You make a difference.

You have no idea how far your impact reaches.

It’s a way of contributing and being of service, even by sharing your experience. You don’t need an “angle,” you just need to be genuinely you.

Get clear like a meditating superhero

Your Bio

3-4 sentences

What you do

What you’re about

The best of who you are

Has a creative draw and/or is uniquely expressed

The Path

Step 1: Your authentic message. Clarify. Express. Promote.

Step 2: Create a blog and/or website.

Step 3: Set up basic profiles on social networking and bookmarking sites.

Step 4: Optimize your site w/social media. Link, share, promote, track.

The 1st Steps - In order

Next steps...any orderStart newsletter.

Create joint venture opportunities.

Write articles, join groups, communities.

Translate your message into services & products. Create a store. Have & be affiliate.

Rinse & repeat.

Step 1: Your Authentic Message

Clarify, Express, Promote

* Clarify your message *Translate it into memorable soundbites

Turn it into engaging questions

Have it be a relateable story, your personal experience counts

Feel, felt, found. Share successes of those you know, have heard of, or worked with.

* Express your message *Blog posts & comments

Website

Newsletter

Articles

Status updates & responses

Podcasts

Videos

Products (ebooks, courses, cd, dvd, clothing)

In joint ventures

On community forums

Teleseminars & webinars

* Promote your message *Twitter via tweets, retweets, hashtags

Facebook fan page

Stumble Upon

Friendfeed

CTI community

Free events

Free gift for list opt in

Any interaction on social networking sites

Linked In groups

Wellsphere&Selfgrowth

STEP 2: CREATE A BLOG &/OR WEBSITE

Where: Blogger,Wordpress, Typepad, SquareSpace, 1&1, GoDaddy

What: Combo of content and images. Static pages and current posts.

Optimize: SEO, opt-in, social media, rss, widgets & badges, free & not options, blogroll & linklove

Remember: It’s all about relationship and value

WEBSITE & BLOG BASICS

Determine what you want theme to be, have that reflected in the name, info, and images on site

Pick domain name, purchase @GoDaddy, get coupon

If you get a template service, don’t need host. If use Wordpress.org go with BlueHost

Always include About, Contact, & FAQs page

Create a list of topics for blog posts

Post 1-4x/week, schedule, automate

WHAT TO BLOG ABOUT

Your interests, resources, links, quotes

Reviews (books, movies, other sites, articles)

Videos you find on YouTube that you like (& why)

Healing experiences and/or success stories

Powerful conversations, turning points you’ve had

Anything that’s connected to your message

Keep it positive, judgment free, unless it’s constructive

Topics...

nutrition, food, living authentically, where to find organic food, stress management, exercise, how to find your myth, farmers markets, dreams and healing, what do losing teeth in dream mean, what’s for dinner?, open to possibilities, nourishment, shopping on a budget, listen to your gut, breathing deeply, meaningful coincidences, finding your passion, synchronicity, why we hold our breath, food allergies, fun, how to remember dreams, who does allergy testing, how to pick a holistic health practitioner, bio-identical hormones, sex

STEP 3: SET UP BASIC PROFILES

Facebook

Twitter

Linked In

Self Growth

Stumble Upon

Technorati

Google

Friend Feed

You Tube

Blog Talk Radio

Plaxo

Flickr

Etsy

Blogher

ABOUT THESE TOOLS

Facebook - An interactive yearbook. Set up fan page. Fill out profile box. Link to blog. Opt-in box.

Twitter - Microblogging application. 140 characters per tweet/message. What you share here is same as on blog, just shorter.

Linked In - More geared toward professional use. Join a group. Respond to questions to show expertise.

Self Growth - Focus on personal development. Connects you directly to your market & peers.

ABOUT THESE TOOLS

Stumble Upon - Social bookmarking. Drives traffic to your site. Share blog posts. Points to what you like.

Technorati - Way to search user generated content.

Google - Lots use google apps, like calendar & docs. Good to have a profile here for search purposes.

Friend Feed - Customized tracking of your interests. Way to promote, build expert status.

YouTube - Keep track of your fave videos. Post yours.

ABOUT THESE TOOLS

Blog Talk Radio - Podcast. They do partial promotion. Can purchase on itunes, you earn money & exposure.

Plaxo - Interactive address book, more like a profile.

Flickr - Post photos. Another way to build brand.

Etsy - Create your own store, sell products.

Blogher - Where women blog.

Knowem - List of popular social media sites.

STEP 4: OPTIMIZE YOUR SITE

Link to all your online profiles.

Share w/social media buttons

Promote via tweets, status updates, newsletters, articles

Track visitors through site stats, bit.ly, comments, rss feeds, opt-in box

Check In

Time, energy, & attitude

Goal: Feel at ease as you create and are interacting online

Time: If you feel overwhelmed or unsure of what to do next. Step away. Organize and delegate.

Energy: If you feel drained or depressed. Breathe. Ground. Go outside. Reaffirm you & present time.

Attitude: If you feel resentful or negative. Lift eyebrows. Look up. Say, “I have a choice.”

walk in nature, stretch, take a nap, bath/shower, drink tea, call friend, put on music & move, notice if hungry then eat, breathe, play w/pets, do intentions, jump up & down, draw, journal, eat healthy meal, cry, take night off, laugh, watch uplifting movie, practice mindfulness, sex, drum, dance

Rejuvenate yourself

Next steps...Any order

Start newsletter

What to include: Links to social media profiles, your store/offerings, intro, short bio, feature

Services: Constant Contact, Aweber, see list

Create opt-in box for your site & profiles (where possible)

Send to current email address book w/welcome to 1st newsletter, option to unsubscribe, do hope you stay

Create Joint Venture Opportunities

Create a separate file for people you’d be interested in collaborating with

Check to see if they currently offer anything you could be a part of (linklove, podcasts, summit)

Brainstorm ideas that would benefit both of you

Find people through FB groups, Twitter search, Google search

Look for those w/equiv. exp., 1 up or down of you

Write articles (ezine articles, ehow, about.com)

Join groups (FB, twibes, Linked In)

Join communities (ning)

Translate your message into products (e-books, classes & programs, cd, dvd, t-shirts, posters/art) & services (coach, consult, educate, guide)

What else?

Twitter

Think of it as mini conversations, resource sharing, strengthening your message/brand.

Tweet - What you have 140 characters to write.

Retweet - When you resend out what someone else has tweeted.

Hashtag - Has the # sign in front of word or letter combo, makes something easily searchable

Ask ?s, share links to resources & blog posts, offer knowledge and support, quotes

Find new people

Pay attention to interesting conversation, click on link to see person bio & twitter stream

Search twellow, wefollow, and mrtweet for terms you may be interested in (holistic health, coaching, inspiration, food, consciousness). List yourself on these services as well.

Check Mashable’s list of who they recommend

Find blogs & sites you like, see if they have twitter link

Twitter tools

Desktop applications - Easier to use than Twitter site. Twhirl, Tweetdeck, & Tweetie are the best.

Twitterkeys gives you symbols to insert that shorten your tweet

Twittercounter on your site shows how many followers you have

Twitter for good

* Iran election

* Summer of social good

* @Aplusk, @realhughjackman

Back to relationships***

Online faux pas

Shares too much, feels like a dump

Unclear - nonsensical, industry jargon, hidden agenda

Takes it personally

Aggressive

Online Etiquette

Stay positive when interacting.

Engage, ask questions, start conversations.

Listen, share your POV constructively.

Inspire & inform.

Offer variety - pics, video, resources, links, education, general chat.

Be clear on who you are and how you express yourself.

Appreciate and give compliments.

LET’S REVIEW***

YOUR MESSAGE

What you’re passionate about

The conversations you keep returning to

What you want people to know about, what you want to share with them

The bio & feedback

Influencers & values clarification

Brainstorm related topics

The message on billboard or road sign

Group consciousness, what comes to mind

Clarify, express, promote

SOCIAL MEDIA

What it is - gives you a voice, connects you, widespread impact

Overview of networks

How to create a blog and website

Twitter details

Variety of online tools

Online etiquette

And so much more! Check the handout...

Your next steps...

What do you feel most drawn to do?

What basics are not yet in place?

Write down your next 3 steps that you’ll take to create an authentic online presence.

THANK YOU!I LOVE TEACHING & SHARING.

YOU HELPED ME DO THAT.

Ready to share your message? Let’s get started!

FREE mini session. To set it up, email me at info(at)coachvanessa(dot)com or call 1-866-527-2433.

Connect with me online: twitter.com/CoachVanessa, facebook.com/CoachVanessa, linkedin.com/VanessaSmith

Visit my blog LetYourLifeBloom.com and website IntegrativeWellnessWorks.com

Coming soon! CoachVanessa.com & BloomtimeConsulting.com