creating an architectural legacy through middle eastern façade … · 2017-05-09 · 2015 is sure...

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THIS IS A CONFIDENTIAL DRAFT DOCUMENT FOR SPEAKER ACQUISITION AND DISCUSSION PURPOSES ONLY. IT IS NOT ADVERTISING MATERIAL.

FOR THE INTENDED RECIPIENT ONLY - DO NOT DISSEMINATE.

Tel: +971 4 364 2975 | Email: [email protected]

Creating an architectural legacy through Middle Eastern façade innovations

Conference rationale:

THE facades event of the year is back and bigger

than ever!

2015 is sure to be another great year for façades

in the Middle East and internationally. With a

number of projects nearing construction

completion in 2015, from Qatar National Library

to Qatar National Museum, and a wave of

projects set to begin construction in 2015,

including Al Wakrah Stadium and Al Bayt

Stadium, the 7th Annual Façade Design &

Engineering Middle East Summit will bring together the pioneers in façade design and construction to discuss key

challenges faced in existing and upcoming projects whilst providing exclusive insight into how they are achieving truly

iconic façades.

Key topics to be discussed:

Ensuring your façade is built to last: Tackling regulation updates, climate conditions, and optimised façade technology

Top Trends: Analysing new trends in material choices and the corresponding practical design and construction applications

Identity Crisis: Debating the evolving face of Qatar in order to balance the traditional with the global The Next Generation of Façade Innovation: What is the next step to be taken in Middle Eastern façades?

New for 2015:

‘Never before presented’ façade projects from across the Middle East Award-winning international case studies from Europe, Asia and beyond Hard topic debate between prominent industry leaders Increased networking opportunities with round table discussions and speed networking sessions Dedicated focus day on Energy Efficient Façades Focus Day and a not-to-be-missed Iconic Façade Site Tour Celebrate a year of façade achievements during the Façade Design & Engineering Awards ceremony on 24

February And much more…

Façade Visionaries Committee:

Steven Humphrey, Director, AECOM Qatar

Salim Hussain, Head of Design, Brewer Smith Brewer Gulf

Andy Shaw, Associate Director, RMJM International

Matthew Kitson, Regional Director, Hilson Moran

Abdulmajid Karanouh, Design & Research Director – Head of Ramboll-iD and Ramboll Façades, Ramboll

John Hiscocks, Chief Architect, Omrania and Associates

Marco Thomas Vincenz, General Manager, FOAMGLAS

Call for sponsors:

If you have a product or service that our executive

delegates can benefit from email:

[email protected]

Call for speakers:

If you would like to share your expertise at the 7th

Annual Façade Design & Engineering Middle East

Summit:

[email protected]

Conference: 23-24 February 2015

Energy Efficient Façades Focus Day: 22 February 2015

Venue: InterContinental Hotel, Doha, Qatar

mailto:[email protected]

mailto:[email protected]

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“One of the best quality conferences in the industry – informative presentations and well-attended” Regional Director, Hilson Moran

Who will you meet?

Developers Architects Consultants Contractors Material & Technology providers

Confirmed Speakers include:

Dr. Yousef Mohamed Al-Horr, Founder and Chairman, Gulf Organisation for Research & Development

Massimo Maffeis, Chief Executive Officer, Maffeis Engineering S.p.A.

Thierry Paret, Director, AIA International Region

Eng. Ahmad Jassim Al Jolo, Chairman, Qatar Society of Engineers

Lars Anders, Managing Director, Priedemann Building Envelope Consultants

Prof. Ali A. Alraouf, Professor of Architecture, Urbanism & Planning Theories | Head of CB, Research & Development, Qatar National Master Plan, Ministry of Urban Planning

Benjamin Piper, Director of Architecture, Middle East & North Africa, Perkins+Will

Chris Brown, Regional Design Director, Woods Bagot

Vincent Kersten, Senior Architect, Office for Metropolitan Architecture (OMA)


Richard MacDonald, Regional Director, Maffeis Engineering S.p.A.

Andy Shaw, Associate Director, RMJM International

Amr M. Metwally, Head of Architecture Division PMC, Hamad Medical Corporation (HMC)

Amel Abdulla, Senior Architect, PWA; Communications Director, AIA Middle East Region

Paul Grove, Regional Director – Middle East, Meinhardt Façade Technology

Benjamin Beer, Technical Director, Meinhardt Façade Technology

Mohamad Diab, Head of Design, Energy City

Andy Dean, Head of Façade Engineering, WSP

Agnes Koltay, Façade Consultant, Director, Koltay Facades

Hamoda Youssef, Research Specialist, Qatar Green Building Council

Nigel Eckersall, Committee Member, RIBA Gulf Chapter

And many more…

Official Supporting Partners:

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About the 2015 Façade Design & Engineering Awards

This prestigious awards ceremony is being organised in an

effort to recognise the achievements and innovations shown

by visionary architects, designers, engineers and

manufacturers who are pushing the boundaries of façade

design and technology in the Middle East.

Expert Façade Judging Panel for the inaugural awards:

Thierry Paret, Director, AIA International Region Mohammed Ouassim Alami, Senior Architect, Qatar

Foundation Nigel Eckersall, Committee Member, RIBA Gulf

Chapter

Categories include:

Best Overall Project for Façade Design Façade Designer of the Year Most Innovative Façade Technology Excellence in Façade Sustainability Outstanding Façade Lighting

Top 10 Qatar Projects:

Lusail Msheireb (Heart of

Doha) Education City Doha Festival City Qatar National Library Qatar National Museum Museum of Islamic Art Mall of Qatar Doha Metro Qatar Stadiums

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08:00 Welcome Refreshments & Registration

08:50 Chairman’s Opening Remarks


Ensuring your façade is built to last: tackling regulation updates, climate conditions, and optimised façade

technology

09:00 GORD KEYNOTE ADDRESS: Discussing the updates to GSAS building regulations and how to ensure your project

compliance

Understanding what the changes to the building mandates are for 2015 onwards and the implications for the industry

Examining how local projects can actively apply the building regulations and sustainable design features

Identifying the benefits of taking sustainable measures when designing your façade on long-term costs

Dr. Yousef Mohamed Al-Horr, Founder and Chairman, Gulf Organisation for Research & Development

09:30 FAÇADE LEADERS’ PANEL DISCUSSION: Is your design built to last? Ensuring your façade can stand the test of time in high

Middle Eastern temperatures

Analysing what Qatar is doing differently to other parts of the GCC in façade material selection to beat the heat and weathering

process

Delivering well-insulated buildings without compromising façade aesthetics

Implementing traditional design strategies in the façade, such as narrow window recess, to optimise natural shading capabilities

Discussing the façade elements, materials, architectural skin and other treatments that affect the efficiency of the building

Moderator: Matthew Kitson, Regional Director, Hilson Moran Thierry Paret, Director, AIA International Region Andy Dean, Head of Façade Engineering, WSP Chris Brown, Regional Design Director, Woods Bagot

Mohamad Diab, Head of Design, Energy City Amel Abdulla, Senior Architect, PWA; Communications Director, AIA Middle East Region 10:15 EXCLUSIVE PROJECT INSIGHTS: Understanding corrugated glass facades

Discovering the benefits of corrugated glass: the mechanics

Manufacturing process: the opportunities and the limitations

Designing a curtain wall fit for Qatar

Vincent Kersten, Senior Architect, Office for Metropolitan Architecture (OMA)

10:45 Networking Break & Speakers’ Corner

New for 2015, take the opportunity to ask your burning questions to our morning presenters in the Speakers’ Corner in the

exhibition area.

Top Trends: Analysing new trends in material choices and the corresponding practical design and

construction applications

11:30 EXCLUSIVE PROJECT INSIGHT

Dow Corning

Conference Day One: Monday 23 February 2015

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12:00 AL BAYT STADIUM SPOTLIGHT: Providing insight on iconic stadium developments in Qatar

Exploring stadia façade innovations including Al Bayt’s striking fabric facade

Discussing the construction challenges specific to stadiums in order to prepare a successful execution strategy to deliver in time for

stadium testing

Considering Qatar’s climate and how cooling mechanisms can be integrated into visually-appealing façades

Ensuring Qatar’s stadia are built with longevity in mind to enable the designs to stand the test of time

Massimo Maffeis, Chief Executive Officer, Maffeis Engineering S.p.A.

12:30 Exploring architectural mesh facades: Delivering excellent functionality with high aesthetic appeal

Sun protection: using effective shading with wire mesh

Shaping: producing unique mesh projects with individual character

IMAGIC WEAVE Transparent Media Façade: providing a platform for new media communication

Helmut Schumacher, Manager Architectural Wire Mesh, Haver & Boecker OHG Weaving Ideas

13:00 Networking Lunch

14:00 KEY REGIONAL PROJECT INSIGHT

Chris Brown, Regional Design Director, Woods Bagot


FRF

15:00 EXCLUSIVE FUTURISTIC PROJECT SPOTLIGHT: Discussing the future evolution of glass technology in façades

Minimising solar heat gain from the façade and protecting the end-user by considering appropriate glass applications and

management, such as high-performing coatings or tailored glass geometry

Recognising the emerging trend of active façades in Qatar to achieve sunlight benefits without passive solar gain

Tackling the issue of glass maintenance by understanding optimised access systems for your building


Eco Façade

15:45 End of Day One

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Identity Crisis: Debating the evolving face of Qatar in order to balance local with global designs

09:00 THE GLOBALISATION DEBATE: Balancing international influences with Arabic heritage in Qatari façades

Exploring the growing trend towards more traditional, conservative designs in Qatar as a result of culture shifts

Creating a façade which is unique to Qatar by focusing attention to detail and combining contemporary influence with traditional

design aspects

Investigating energy modelling: understanding the growing usage of the complex software in the architectural world and how it can

enable the façade to reduce energy consumption

Moderator: Prof. Ali A. Alraouf, Professor of Architecture, Urbanism & Planning Theories | Head of CB, Research & Development, Qatar National Master Plan, Ministry of Urban Planning

Thierry Paret, Director, AIA International Region Eng. Ahmad Jassim Al Jolo, Chairman, Qatar Society of Engineers

Agnes Koltay, Façade Consultant, Director, Koltay Facades Amr M. Metwally, Head of Architecture Division PMC, Hamad Medical Corporation (HMC)

Hamoda Youssef, Research Specialist, Qatar Green Building Council

09:45 PROJECT INSIGHT: Spoilt for Choice – optimising insulation in your projects

Understanding the wide range of insulation products and the comparison between the options

Delving deeper: a critical look into sustainability, fire and humidity behaviour

Ensuring your façade is high-performing and can withstand Middle Eastern conditions

Marco Thomas Vincenz, Sales Director Middle East, FOAMGLAS

10:15 INNOVATION PROJECT SPOTLIGHT: Innovations in building geometry and louvre technology to create self-shaded

facades

Exploring ways in which geometry has a role to play in reducing internal solar gains

Exploring the solutions that allow for free form geometry of louvred structures

Understanding issues of constructability and maintenance in the façade

Benjamin Piper, Director of Architecture, Middle East & North Africa, Perkins+Will

The Next Generation of Façade Innovation: What is the next step to be taken in Middle Eastern façades?

10:45 HIGH-RISE PROJECT SPOTLIGHT: Considerations for façade acoustics: how to improve performance and quality by design

Explaining the different criteria and how they challenge good façade design

Exploring the solutions and methodology which enhance the design development

Discussing important case studies, highlighting the benefits of an holistic approach to high performing designs

Steve Swales, Chief Commercial Officer, Siderise Group

11:15 Networking Break & Speakers’ Corner

Conference Day Two: Tuesday 24 February 2015

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New for 2015, take the opportunity to ask your burning questions to our morning presenters in the Speakers’ Corner in the

exhibition area.

11:45 UNVEILING THE REAL VALUE OF FAÇADE ENGINEERING: A provocative statement on “technical design leadership” vs.

“copy/paste intelligence”

Focusing on the job – client groups, expertise range, service availability

Avoiding information loss – workflow from concept to machine

Innovation realised – case studies and client value

Experiencing sustainable technology – an optional service strategy for the façade consultancy industry

Lars Anders, Managing Director, Priedemann Building Envelope Consultants


Sage Glass

12:45 ROUNDTABLE DISCUSSION SESSIONS: The future for Middle Eastern façade design

Topic 1: Identifying innovations in glass façade technology to achieve contemporariness and sustainability

Topic 2: Reviewing cultural identity in Middle Eastern architecture; how to blend modern with traditional design and solid forms

Topic 3: Understanding the growing trend towards façade solar integration in the Middle East

Topic 4: Discussing the key challenges in building maintenance technology and how to implement long-term strategies from design

phases through to building operation

Topic 5: Creating visual euphoria through the use of lighting in façades

13:30 Chairman’s Closing Remarks


13:40 Façade Design & Engineering Awards Ceremony & Networking Lunch

The Façade Design & Engineering Awards provide recognition for outstanding achievement and are an acknowledgement of

significant contribution to the development of Middle Eastern façades. To nominate your company please visit

www.facadedesignmena.com

15:00 End of Conference

http://www.facadedesignmena.com/

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Dr. Yiannis Spanos, Senior Sustainability Manager, KEO International Consultants

09:40 From Skin to Brain: Dissecting the move towards knowledge-based façades in Qatar

Discussing Doha’s urbanity in a post-carbon paradigm

Exploring architecture and urbanity as creativity-provoking catalysts

Understanding buildings as educational tools and architecture as a learning tool

Museums, universities and public buildings: The Provocative Architectural Language

Prof. Ali A. Alraouf, Professor of Architecture, Urbanism & Planning Theories | Head of CB, Research & Development, Qatar National Master Plan, Ministry of Urban Planning

10:10 PIONEERING SPOTLIGHT on CHEMINTZ STATION: Exploring membrane facades

Combining an exterior façade consisting of two layer ETFE cushions with an interior façade consisting of single layer PTFE mesh

panels

Designing modularised systems with clean linear edges

Delivering uniquely engineered perimeter clamping with concealed tensioning systems and adjustable framing to take up variable

tolerances


10:40 How Facades can inform Energy Efficient Cities

Discussing the way facades are helping to create the modern city

Understanding how the design consideration, placement and materials can work together with an understanding of the Middle

East’s climate

Establishing how these facades can create passive and green cities both at street level and internally in the buildings


11:10 Networking Break

11:40 FUTURE INSIGHT PANEL & INTERACTIVE FORUM: The future of efficient facades in the Middle East and across the globe

Using your façade to drive aesthetics and building functionality

From GRC to LEDs: exploring innovations in façade material combinations and technology

Integrating alternative materials into your façade to complement your overall sustainable project vision

Moderator: Dr. Yiannis Spanos, Senior Sustainability Manager, KEO International Consultants


Prof. Ali A. Alraouf, Professor of Architecture, Urbanism & Planning Theories | Head of CB, Research & Development, Qatar National

Master Plan, Ministry of Urban Planning


12:25 Virtual Site Tour: Education City

You will be taken on a virtual voyage with video footage to enable you to take a tour of a leading local building façade. Dynamically

explore the design process and key engineering innovations in this in-depth, highly-interactive façade exploration.

Mohammed Ouassim Alami, Senior Architect, Qatar Foundation

13:25 Networking Lunch Break

14:30 End of Focus Day

Energy Efficient Façades Focus Day & Virtual Site Tour:

Sunday 22 February 2015

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FOUR WAYS TO PARTICIPATE WITH US

We know it can be hard to justify the time and work which goes into presenting at specialist events; however participation in

IQPC events is a fantastic opportunity. In return for dedicating your valuable time, we can offer you the following benefits:

You will raise the profile of yourself and your company through our marketing campaign and at the event

You will receive free registration for the conference including documentation, and have the opportunity to network

extensively and share best practice strategies with your peers

Case studies from leading organizations and presentations from industry experts will give you the chance to

benchmark your practices, and hear latest developments

For personal development you will receive feedback from the delegates on your presentation content and style

As a token of our appreciation we will extend significant discounts to your colleagues if they wish to attend

Plus it is an extremely useful and enjoyable experience!

PLEASE NOTE: IQPC PRESENTERS DO NOT HAVE TO SUBMIT A FORMAL PAPER

However we do ask that you send us copies of your slides for distribution to the attendees. These are needed approximately 3

weeks prior to the event. Sessions are usually 45 minutes long, allowing 5-10 minutes for questions within that. Among the ways

to participate:

CONFERENCE CHAIRMAN:

True experts in a given field, and those who would

provide the insight, leadership and dynamism

required to keep an international conference

relevant, valuable and interesting, are asked to chair

the event. This unique and prestigious position of

responsibility allows you to work closely with the

event team on the day and have unrivalled access to

all speakers and VIPs. The key advantage of this

option is that you are placed at the top of the bill, you

receive unrivalled access to all of the participants, you

are remembered long after the event has run, and

you learn a lot too!

MAIN CONFERENCE SPEAKER:

The most standard form of participation, each of IQPC’s

conferences is built around a two day conference with 16-20

speakers. Realizing our speakers are busy, we require no

papers to be written, instead, our experts are asked to

deliver PowerPoint presentations ranging from 30-45

minutes in length. This is a traditional, informative, and

rewarding way to participate in an international technical

conference. The key advantage of this option is that you get

the full benefit of preparing, delivering and receiving

invaluable feedback on a project that you have worked on

for some time. It’s fun too!

INTERACTIVE PANELIST:

For those where time is too short to even prepare a

30-45 minute presentation, the opportunity to sit on

the event’s interactive panel sessions is a time-

efficient way to participate in an IQPC conference.

Panellists are joined by 2-3 of their peers and invited

to field general Q&A in an informal atmosphere from

the audience. The key advantage of this option is that

no preparation is required in advance, and you still

get to benefit from attending as our VIP guest.

INTERACTIVE FOCUS DAY LEADER:

Ideal for those discussing issues for which 30-45 minutes

simply isn’t enough, workshop facilitation involves spending

3-6 hours with a small, select group of peers involved in the

same work benchmarking, offering experiences, and

explaining the ‘ins and outs’ of a relevant subject. Groups

are limited in size to enhance the interactivity, and sessions

can be presented with colleagues too. The key advantage of

this option is that you get the chance to get the most

detailed, in-depth and thorough feedback from a group of

your peers from outside your company on a project close to

your heart.

creating an architectural legacy through middle eastern façade … · 2017-05-09 · 2015 is sure...

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