creating an app for your event or association

Ben Martin, CAESr. Social CRM Consultant

@bkmcae ★ [email protected]

Creating an App for Your Event or Association

ABOUT YOUR PRESENTER• 12 years in the association profession, concluded

as VP for Marketing & Communications at the 40,000 member Virginia Association of Realtors

• Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine

• National Association of Realtors Technology Spotlight Award winner (2010)

• Certified Association Executive (2005)• Chaired ASAE’s Membership Section Council

(2007)• Current member of ASAE’s Technology Section

Council

Ben Martin, CAE

@bkmcae #EdDay25 @TallySAE

AGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A

bit.ly/AvectraSpeaks


MOBILE STATISTICS

There are 6.8 billion people on Earth. 5.1

billion own a cell phone. 4.2 billion own a

toothbrush.


MOBILE STATISTICS

By 2015, there will be more people connected

to the internet by mobile devices than by desktop

computers


MOBILE STATISTICS

63% of all mobile phones sold in North America are

smart phones


MOBILE STATISTICS

The average American adult spends 65 minutes per day on their mobile

device


MOBILE STATISTICS

66% of Americans sleep next to their mobile

device


MOBILE STATISTICS

22% of Americans would rather give up their

toothbrush for a week than their mobile device


MOBILE STATISTICS

33% of Americans would rather give up sex for a week than their mobile

device


WHY GO MOBILE?


5 MOBILE MAXIMS


5 MOBILE MAXIMS

Features• Keep it simple• Start with the essentials• Prioritize• Iterate, evolve

F I R S T


5 MOBILE MAXIMS

Integration• Is your event data

subject to change?• Is your event data

stored in more than one location?

F I R S T


5 MOBILE MAXIMS

Revenue• Do you plan to monetize

your mobile experience?• If so, is your strategy

advertising or sponsorship?

F I R S T


5 MOBILE MAXIMS

Service• Is your event location

underground?• Can you afford to provide

WiFi access to attendees?• Have you done a site visit

to confirm major carriers have service?

F I R S T


5 MOBILE MAXIMS

Technology• Based on the outcome of

your planning, you will choose between• Native App• Mobile Web• Hybrid

F I R S T


5 MOBILE MAXIMS

Technology

F I R S T


5 MOBILE MAXIMS


MOBILE EXAMPLES


NEXT STEPS• Play with mobile apps, learn what's possible• Look into making your association or event website

mobile friendly with responsive design• Try out free app services like AppMakr.com or

Bloodhound• Talk to an app developer


Q&A


Ben Martin, CAESr. Social CRM Consultant

@bkmcae ★ [email protected]

Creating an App for Your Event or Association

creating an app for your event or association

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