creating alternative education pathways
TRANSCRIPT
Steve Taylor, Associate Director, Special Initiatives
American Council on Education (ACE)
@SteveTaylorEdu
TAB•Lab: Launching Affordable Baccalaureates
February 18, 2016 • Austin, Texas
Creating Alternative Education Pathways: ACE® Alternative Credit Project™
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
11%
29%
19%
10%
20%
11%
less than high school
high school/GED
some collegeassociate's degree
bachelor's degree
graduate degree
30 to 35 million
adults with some college credit but no degree
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Changing Demographic
Source: U.S. Census Bureau, Current Population Survey, 2014
23% of American adults 24 and older with a high school diploma, some college, or an associate degree were interested in continuing their education.
Economic gain and personal satisfaction
are the most widely acknowledged motivators.
Source: Alternative Credit Project Web Survey. Stamats, Inc. August 2015.
Adult Student Motivations
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Adult Student Success
• Barriers– Financial challenges
– Family responsibilities
– Employment demands
– Need to work and earn money
• Solutions– Recognize prior learning
– Create flexible on-ramps to college
Life got
in the
way.
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
17.6
15.1
18.5
20.9
23.2
25.7
0
5
10
15
20
25
30
all adultstudents
25-34 35-44 45-54 55-64 65+
Source: Council for Adult and Experiential Learning, 2011
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Average Credits Earned by Adult Students for Prior Learning
Why the Alternative Credit Project?
• ACE and its Center for Education Attainment and Innovation has a long history of serving nontraditional students
• “Traditional” student no longer the 18-to-24 year old residential student
• Need for a new, transparent, flexible pathway to a credential for adult learners.
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
What is the ACP?
• $2.1 million Gates Foundation grant
• Alternative credit ecosystem
• Nearly 50 institutions
• 7 course providers
• 111 approved courses
• 32 lower-division, gen edsubject areas
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Students
Course Providers
Institutions
Video: Creating a Quality Alternative Credit Ecosystem for Higher Education
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
How it works – Review Participating institutions review ACE credit recommendations, course rubric, and syllabus
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
How it works – Course Transfer
Determine transfer equivalency
Communicate course equivalency to ACE
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
How it works – Student Registers
• ACE adds institution to the ACP micro-site
• Students search by course subject, provider, or institution at
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
AlternativeCreditProject.com
www.AlternativeCreditProject.com
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Micro-site Engagementwww.AlternativeCreditProject.com
Cities Sessions
State of Texas 6,885% of Total: 16.24%
1. Houston 2,803 (40.71%)
2. Dallas 1,268 (18.42%)
3. Plano 590 (8.57%)
4. San Antonio 168 (2.44%)
5. El Paso 143 (2.08%)
6. Arlington 142 (2.06%)
7. Fort Worth 134 (1.95%)
8. Austin 127 (1.84%)
9. Amarillo 123 (1.79%)21-Oct-2015 to 10-Feb-2016
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Facebook Engagementwww.facebook.com/AltCreditEdu
Top Click through Rate Top # of People Reached Top # Website Clicks
Top States ⎯ Visitors
Texas
California
Florida
Georgia
North Carolina
Facebook Engagement
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Twitter Engagementwww.twitter.com/AltCreditEdu
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Twitter Engagement
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Twitter Engagementwww.twitter.com/AltCreditEdu
State Impressions
All campaigns 160,236
California, US 22,220
Texas, US 19,720
Ohio, US 8,796
Florida, US 8,687
New York, US 8,148
Pennsylvania, US 7,427
Illinois, US 6,787
Georgia, US 5,436
Michigan, US 5,293
New Jersey, US 4,314
Metropolitan Region Impressions
All campaigns 160,236
Los Angeles CA, US 13,519
New York NY, US 9,119
Dallas-Fort Worth TX, US 7,141
Houston TX, US 5,948
Philadelphia PA, US 5,444
Chicago IL, US 5,413
Knoxville TN, US 4,191
Cleveland-Akron OH, US 4,063
Washington DC, US 3,836
Boston MA-Manchester NH, US 3,775
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu
Steven Taylor
(202) 939-9323
@SteveTaylorEdu
ACE® Alternative Credit Project™ www.AlternativeCreditProject.com @AltCreditEdu