Patagonia Worn Wear College Tour Spring 2017

Post-Landfill Action Network (PLAN)

Summary Report

11 weeks 21 college campuses35-40,000 students directly engaged at events

Photo: Kern Ducote

“Create the Party, Establish Lasting Impact”

The Post-Landfill Action Network (PLAN) was tasked with:

•  Selecting 21 Campuses based on sustainability and Zero Waste metrics, and mapping out the route for a national, 11-week tour.

•  Organizing “Repair and Reuse Festivals” at 21 campuses across the country for Patagonia to provide Worn Wear activations.

•  Coordinating logistics for Patagonia (permits, parking, food during events, etc)

•  Facilitating and training teams of student groups and campus departments to organize events on their campuses (festivals, documentary screenings, facility tours, and speaking events).

•  Coordinating marketing and advertising efforts with campuses.

•  Continued support of on-going efforts for repair and reuse after tour.

Tour Schedule

Feb 16. College of Charleston - Charleston, SC

Feb 21. University of Georgia - Athens, GA

Feb 23. Clemson University - Clemson, SC

Feb 26. Warren Wilson College - Swannanoa, NC

Feb 28. American University - Washington D.C.

Mar 2. Fashion Institute of Technology - New York, NY

Mar 5. Yale University - New Haven, CT

Mar 7. University of Massachusetts Amherst - Amherst, MA

Mar 10. Massachusetts Institute of Technology - Cambridge, MA

Mar 21. University of New Hampshire - Durham, NH

Mar 23. University of Vermont - Burlington, VT

Mar 27. Rochester Institute of Technology - Rochester, NY

Mar 29. Ohio University - Athens, Ohio

Mar 31. Michigan State University - East Lansing, MI

Apr 5. University of Minnesota - Minneapolis, MN

Apr 10. University of Colorado - Colorado Springs, CO

Apr 12. Utah State University - Logan, UT

Apr 18. University of Oregon - Eugene, OR

Apr 21. UC Berkeley - Berkeley, CA

Apr 25. Cal Poly SLO - San Luis Obispo, CA

Apr 26. UC Santa Barbara - Santa Barbara, CA

Repair and Reuse Festivals: Summary of Campus Events

Photo: Kern Ducote

Repair and Reuse Activities

Repair:•  Worn Wear Repairs from Delia (ALL) •  iFixit Smartphone battery replacements (ALL) •  Bike Repairs (19 campuses) •  Extra Sewing Machines via student groups or local companies (8) •  Shoe Repair (2) •  Tent Repair •  Furniture Repair Workshop •  Surfboard and Wetsuit Repairs

Reuse:•  Pop-up thrift store / free clothing swap run by students (17

campuses) •  Patagonia Used Gear Sales (13) •  Workshops to Upcycle, Repair and Reuse clothing & household

items (6) •  ReFleece upcycled products display (5 campuses) •  Upcycled Art Competition/ Display / Waste Performance (6) •  Upcycled Trashion Show (2)

Photo: Kern Ducote

Other Activities

Supporting Local:•  Farmers Market and Local Food Trucks (8 campuses) •  Campaigns and Petitions for local efforts (6) •  Sales of student made goods like blacksmithing, knit goods (2) •  Beach Clean Up Sign-ups

 Fun:•  Free Patagonia Provisions Bars (ALL) •  Guayaki free Yerba Mate drinks (12 campuses) •  Cornhole Games (5 campuses) •  Local Music (Acapella, Bluegrass, folk bands) (4) •  Water Pong Games (3) •  Make your own buttons (3) •  Making no-bake granola bars and granola (3) •  Plant Sales or Giveaways (2) •  Recycling Bales to grab attention (and as education) •  Inflatable obstacle course, recycled material obstacle course

DIY:•  DIY Zero Waste Toiletries (5 campuses) •  Natural Dyes workshop made with Food Waste (3) •  DIY Sewing Kits (3)

Education•  Give-aways of Used Patagonia Books (ALL) •  Klean Kanteen Trivia Wheel with product prizes (ALL) •  Sustainability and Social Justice Student Groups Tabling (ALL) •  Campus Departments Tabling (Outdoor Ed, Business,

Sustainability) (ALL) •  Campus Sustainability / Facility Tour (14 campuses) •  Documentary screenings of The Stories We Wear, Death By

Design, and True Cost (14) •  Recycling and Compost Education (11) •  E-Waste Drive (3) •  Public teardown of Xbox with iFixit tools •  T-shirt yarn (Tarn) ball that weighed 82 pounds (amount of textile

disposed per person per year in the US). •  Display of books from library on mending, upcycling, and

repairing •  Zero Waste lifestyle display •  Beekeeper Association setup •  Leave No Trace Workshop

Supporting the B-Corp Movement: Sustainable Business as a Solution

•  iFixIt (B Corp) – iPhone Battery repairs on every campus. Donated toolkits to 17 campuses for permanent repair stations and PLAN coordinated workshops with student groups for DIY repairs. Spoke at Cal Poly SLO. Over 300 phones repaired throughout the tour.

•  Guayaki (B Corp) Gave out an average of 50-100 cases (12 cans per case) per event. (12 campuses)

•  Bureo (B Corp) – Tabled and sold products made from recycled fishnets. Spoke at UC Berkeley. (3 campuses)

•  Patagonia Provisions – Gave away bars at every campus. Tabled at 3 campuses.

•  Re-Fleece - Upcycled products display (5 campuses)

•  Eileen Fisher – Set up table selling repaired clothing and offering hand-sewn patch repairs at FIT. Sat on panel at UNH

•  Clinton Global Initiative – Tabled at FIT

•  Timberland - Tabled at, and sat on speaking panel at UNH

•  WL Gore – Speaking panel at UNH

•  Klean Kanteen (B Corp) – Trivia wheel and product prize give-away at ALL events. Also donated reusable containers to Worn Wear and PLAN road teams to assist Zero Waste efforts on the road. Over 1,000 reusable products given away.

•  Stonyfield Farm Yogurt (B Corp) – Tabled at UNH, gave out 500 yogurts

•  Sustainable Apparel Coalition – Speaking panel at UNH

•  Preserve Products (B Corp) – Tabled at UNH next to Stonyfield (they make products out of recycled yogurt cups). Gave out 200 reusable containers.

•  Ben & Jerry’s (B Corp) – Tabled at UVM (gave out 800 ice cream cones), sat on speaking panel at RIT

•  Staach(B Corp) – Sat on speaking panel at RIT

•  New Chapter (B Corp) - Sat on speaking panel at RIT

•  Etsy (B Corp) – Sat on speaking panel at RIT

•  1% For the Planet – Tabled at UVM with gear giveaway raffle

•  Patagonia Burlington – Tabled at UVM with gear giveaway social media contest

•  Sambazon - Gave free acai bowls if you brought your own bowl at Cal Poly SLO

•  World Centric (B Corp) – Sent reps to 3 campuses to meet with sustainability staff during events

•  U-Konserve – Donated reusable containers to Worn Wear and PLAN road teams to assist Zero Waste efforts on the road.

•  To-Go Ware (B Corp) - Donated reusable containers to Worn Wear and PLAN road teams to assist Zero Waste efforts on the road.

•  Simply Straws – Reusable glass straws pilot program with Patagonia grant funding at UMass Amherst.

Speaking Events

Photo: Kern Ducote

What to Do, How to Live with:

Adam Werbach, Scott Briscoe, and Rick Ridgeway •  CofC: 100 attendees •  UGA: 200 attendees •  FIT: 200 attendees •  Yale: 60 attendees •  UMass Amherst: 150 attendees •  MIT: 300 attendees •  University of Oregon: 200 attendees

Faye Christoforo, Scott Briscoe and Rick Ridgeway •  UCCS: 100 attendees •  Utah State: 150 attendees •  UC Santa Barbara: 100 attendees

Vincent Stanley •  UVM: 400 attendees

Photo: Kern Ducote

Other Speaking Events

Repair Tech Round-Table with Apparel Design Classes

•  FIT: 60 attendees •  Utah State: 40 attendees

PANEL at UNH: A Dialogue on Business as Agents of Change

580 attendees •  Vincent Stanley, Patagonia •  Colleen Vien, VP of Sustainability at

Timberland •  Amy Hall, Director of Social Consciousness,

Eileen Fisher •  Betsy Blaisdell, VP of Product, Sustainable

Apparel Coalition •  Stewart Sheppard, WL Gore Sustainability

PANEL at RIT: A Conversation Around the Triple Bottom Line

400 Attendees •  Sara Newmark, Director of Sustainability, New

Chapter •  Devon Leahy, Director of Sustainability and Social

Innovation, Etsy •  Chris Miller, Social Mission and Activism Manager,

Ben & Jerry’s •  Logan Duran, Sr. Manager,Environmental

Responsibility, Patagonia •  Anne Sherman, Director of Sustainability, Staach

Talk Back w/iFixit co-Founder, Kyle Wiens

•  Cal Poly SLO: 60 attendees

Patagonia Environmental Grants Initiative

•  American University: Shelving and racks for on-campus thrift store

•  Umass Amherst: Reusable straws for students with disabilities to comply with campus ban on plastic disposable straws

•  MIT: Trash 2 Treasure Move-out program bins and carts

•  UNH: Zero Waste Event bins

•  UVM: Bike co-op supplies

•  RIT: Goodbye, Goodbuy Move out program clothing racks and rolling bins

•  Ohio University: Voinovich School of Leadership and public affairs – Zero Waste event kits for campus groups

•  UCCS: Bike Shop tools and outdoor bike repair station

•  Utah State: Industrial grade sewing machine for campus repair station

•  Cal Poly SLO: Zero Waste bins signage

•  UC Santa Barbara: Dorm compost bins

$12,000 grant to support Worn Wear Campus Zero Waste Initiatives

$1,000-$1,500 mini-grants per campus

Anecdotes and Testimonials

Photo: Kern Ducote

At UVM, the Director of Waste and Recycling, who has been working on campus for more than 20 years said that the Worn Wear event was the best event she has ever organized on campus. The campus received a few boxes of damaged garments from Patagonia, and teams of students upcycled these items into wearable art projects with social and environmental justice messages. In the months leading up to the event, students began asking her for help in learning how to use sewing machines and doing their own repairs. The event became the catalyst for sewing machines to be set up in a permanent space accessible to all students for repair sessions and workshops.

UVM “Best Event Ever Organized”, and Upcycled Trashion Show:

Photo: Kern Ducote

“One of my faculty colleagues in the business school (not previously a sustainability convert) stopped me in the hall this morning to say how dynamic and engaging he found the event. He said his head was still buzzing with ideas about how he could apply these concepts to his teaching and research in hospitality management.”

-Dr. Fiona Wilson, Director, Center for Social Innovation and Enterprise

Changing the Way Business is Taught:

Photo: Kern Ducote

“I can’t believe how many sweaters I’ve thrown away” At Clemson, PLAN founder Alex Freid was helping a student remove pills from a fleece sweater when she exclaimed “I had no idea this [referring to a sweater stone] existed. I can’t believe how many sweaters I’ve thrown away! Where can I buy one of these?”

Guayaki establishes contract connections with campuses “At UGA, we met with the sustainability director who is helping us get through the coke contract, and at Umass Amherst we met with the Sustainability director who helped us open distribution to 3 locations on campus. Thanks again for including us! You’re making a huge impact. We look forward to collaborating down the road!”

- Beau Seguin, University Cebador – Guayaki

Additional Anecdotes

Photo: Kern Ducote

“This event brought many students to light in the campus initiatives towards sustainability. The presence of this large company helped us gain many social media followers as well as a wider range of interest.”

“Patagonia and Worn Wear event definitely peaked student interest in repairing and reusing clothes. Since the event, many students have commented on how simple the fixes made were and how the look forward to engaging in these behaviors moving forward, particularly buying used clothes.”

“Patagonia being on campus shed more light on how a profitable and well-known organization can still be conscious of the environmental injustices taking place. I believe the students walked away from the event inspired and encouraged to learn more about Zero Waste initiatives.”

“I think having the Worn Wear presence helped bring these different groups/initiatives together to ‘rally’ around a SHARED event in a new, creative energetic way. (Way better than a typical ‘environmental info fair’ would do).”

Testimonials from PLAN’s Anonymous Post-Event Survey