WEBINAR

CREATING A WINNING PLAYER EXPERIENCE WHILE

BATTLING ONLINE FRAUD

DECEMBER 2016

Eddie GlennProduct Marketing Manager, Fraud Platform & Mobile

Tommy LiebermanProduct Manager, User Experience

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E D D I E G L E N NP R O D U C T M A R K E T I N G M A N A G E R , F R A U D P R E V E N T I O N

T O M M Y L I E B E R M A NP R O D U C T M A N A G E R , U S E R E X P E R I E N C E

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USER EXPERIENCE MATTERS.IT SELLS.

IT BUILDS LOYALTY.

AGENDA

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n BALANCING FRAUD PREVENTION, SECURITY, USER EXPERIENCE

n DEVICE INTELLIGENCE

n DYNAMIC AUTHENTICATION

n MACHINE LEARNING FOR PREDICTING RISK AND TRUST

n CLOSING REMARKS

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ONLINE SECURITYONLINE FRAUD

Credit card fraud

Affiliate fraud

Arbitrage

Bonus abuse

Stolen identity

Account take over

Breached credentials

Spoofing

Unauthorized access

Replay attack

YOUR CUSTOMER

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WHAT’S YOUR USER EXPER IENCE L IKE?

ACCOUNT CREATION

Probably already pretty low-friction

But other than email, you likely know very little about

them

Do you assume new players are bots, potential

fraudsters, or your best new customer?

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WHAT’S YOUR USER EXPER IENCE L IKE?

LOGIN

How complex are your password requirements?

Do you offer a password-less option?

What happens if a password is forgotten?

How do you protect against unauthorized logins?

How do you reward your best customers?

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WHAT’S YOUR USER EXPER IENCE L IKE?

DEPOSITS, WITHDRAWALS,PURCHASES

Do you require additional verification or authentication?

If so, what kind?

Do you place limits/restrictions on new players?

What’s your process for dealing with high-risk players?

How do you reward your best players?

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C O M P E T I N G N E E D S

• Less user friction overall

• Better customer experiences

• More immediate access

• Build brand loyalty

• Ensure more time spent on the site

PRODUCT & APP OWNERS

• Reduce attack surface

• Manage and minimize risk

• Stop fraud & cheating

• Leverage existing capabilities, infrastructure

• Real-time threat indicators

SECURITY & FRAUD TEAMS

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3 WAYS TO IMPROVE CUSTOMER EXPERIENCEWHILE PROTECTING YOU & YOUR CUSTOMER

FRICTIONLESSFRAUD

PREVENTION

CUSTOMERAUTHENTICATION

PREDICTIVE TRANSACTION

INSIGHT

DEVICE INTELLIGENCE

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Your customer

63%world’s populationwith mobile 2015

75% (est)world’s populationwith mobile 2020

www.gsma.com/mobileeconomy/

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D E V I C E I N T E L L I G E N C ED

EVIC

E IN

TELL

IGEN

CE

DEVICE LOCATION

DEVICE BEHAVIOR

DEVICE RISKS

DEVICE HISTORY

DEVICE REPUTATION

OPE

RA

TOR

’S B

I

USER IDENTITY

USER BEHAVIOR

USER HISTORY

USER PAYMENT INFO

This separation is useful for:

n Privacy compliance

n Incidents of breached credentials or stolen identity

n Fraud prevention collaboration across industries while obfuscating user identity

n Secondary protection for self-exclusion

A S E P A R A T E D L A Y E R O F C U S T O M E R I N T E L L I G E N C E

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DEVICE INTELLIGENCE

Hundreds of attributescollected

‘Fingerprint’ compared to billions of previously

collected fingerprintsFrictionless to end user

‘Fingerprint’ collected in real-time

Device risk indicatorsAssociations to other devices, accounts, fraud

A DIGITAL FINGERPRINT OF THE DEVICES THAT CONNECT TO YOUR WEB AND MOBILE APPS

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ADDRESSING FRAUD PREVENTION, SECURITY & USER EXPERIENCE

Is device authorizedfor this account?

Where is device located?

Does device have a history of fraud?

Is this a trusted or risky transaction?

How many accounts has device accessed?

Is device hiding from detection or exhibiting other risks?

FRICTIONLESS. INVISIBLE TO USER. SAFE. RELIABLE.

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WHAT DEVICE INTELLIGENCE IS NOT

Does not use personal identifying information

Does not tie a device to a named individual

Does not prevent winnersfrom winning more

Does not track a user’s browsing history

Does not track gaming behavior or wins/losses

Does not encourage losers to spend more

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Your view

ADVANCED DEVICEINTELLIGENCE

n iovation knows related devices and accounts

FraudReport

n If fraud is detected & confirmed, evidence is placed on the account

n Related devices and accounts become associated with the fraud stopping additional fraud attempts

DEVICE ASSOCIATIONS DO NOT REQUIRE PII

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iovation’s view

Your view

n iovation links devices between subscribers and even different industries

FraudReportn If another iovation subscriber

confirms fraud on their account…

PERSISTENT DEVICE IDENTIFICATION & ASSOCIATIONS STOPFRAUDSTERS AS THEY MOVE BETWEEN BUSINESSES AND INDUSTRIES

ADVANCED DEVICEINTELLIGENCE

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iovation’s view

Your view

n Then you can use this to deny transactions on accounts that are accessed by the fraudulent device Fraud

Report

THIS STOPS KNOWN FRAUDULENT DEVICES EVEN IF YOUHAVE NEVER SEEN THEM BEFORE

ADVANCED DEVICEINTELLIGENCE

STOPPING FRAUDSTERS & CHEATERSWITHOUT ADDING FRICTION FORLEGITIMATE PLAYERS

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D E V I C E I N T E L L I G E N C E C A N S T O P G A M B L I N G / G A M I N G F R A U D

D E V I C E R I S K S A N D D E V I C E B E H A V I O R R I S K S

Evasive behavior

Inaccurate geo-location

Emulator, virtual machine

Jailbroken, rooted

Used for multiple accounts

High # of transactions

Associated with past fraud

Past self-exclusion

Without added friction for your legitimate players

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Exposing online gambling fraud.Threats are higher in gambling than anywhere else online.

BONUS ABUSE

CHIP DUMPING COLLUSION

ALL-IN-ABUSE

ARBITRAGE BETTING SELF-EXCLUSION

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Catch players involved in fraud schemes. We reveal multiple devices accessing one or more accounts

and one device accessing multiple accounts.

Account 1

Account 2

Account 3

Account 4

PLAYER AUTHENTICATIONADVANCED ACCOUNT SECURITY WITH MINIMAL USER FRICTION

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Is this your player’s loginexperience?

Your users want a delightfulexperience…

…but with the assurance theiraccount is secure

Device-based authentication provides advanced security you need without the hassle for your players

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D E V I C E B A S E D A U T H E N T I C A T I O NF R I C T I O N L E S S , C O N T E X T U A L A N D A D A P T I V E D E V I C E - B A S E D A U T H E N T I C A T I O N

FRICTIONLESS CONTEXTUAL ADAPTIVE

Transparent authentication

Patented device recognition

Machine learning adapts to normal

changes and deviations

Assess the risk and context of every session

React in real-time to anomalies

Understand device reputation and associations

Dynamic authentication

decisioning

Respond to different degrees

of risk

Drive step-up or other actions

DEVICE ID

GEO / IP

INTEGRITY

CONTEXT

REPUTATION

MatchLow Change

High Change

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M U L T I F A C T O R A U T H E N T I C A T I O NB E T T E R U S E R E X P E R I E N C E E V E N F O R H I G H R I S K T R A N S A C T I O N S

Drive all authentication through one mobile experience,

with configurable options

Single-party or multi-party real time swipe

authorization

Geo-fencing and time-fencing constraints create

secure login zones

Proximity - Requires a preset Bluetooth device to be nearby

Fingerprint - Biometric scans using customer’s mobile device

Circle Code - Graphic pattern uses customer’s mobile device

PIN Codes - Authenticate using user-defined PIN codes

BUILDING BRAND LOYALTYWITH PREDICTIVE TRANSACTION INSIGHT

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FRICTIONLESS USER EXPERIENCEWITH TRANSPARENT FRAUD PREVENTION & AUTHENTICATION

REWARD GOOD CUSTOMERS

Build brand loyalty

Grow revenue

Grow market share

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Building Brand Loyalty

Accelerate VIP status

offers

Offerbonus chips

Accelerate deposit limit

increases

Less cumbersome

deposit procedures

while minimizing your risk

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Machine learning with device intelligencedata can predict transaction outcomes:

• Highly risky (likely to be fraudulent)

• Highly trustworthy

23Bonline

transactions

Millions ofcombinations

analyzed

30M confirmed

fraud reports

3Bknown devices

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PredictiveTransaction

Insight

Device Behavior & Attributes

Device transaction velocity

Evasive, rooted/jailbroken,other risk indicators

Associated with past fraud?

Account Behavior

Account transaction velocity

Associated with past fraud?

Demographic

City, ISP, geolocation

Patterns of geo-location attributes

Mismatch of location indicators

Subscriber

Subscriber and transaction timezone patterns

CLOSING REMARKS

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USING DEVICE INTELLIGENCE TO IMPROVE END TO END USER EXPERIENCE

Learn more about the user without adding friction

Offer trustworthy users incentives to create an

account and play

Keep out devices that are risky or associated with

past fraud.

NEW ACCOUNT CREATION

Eliminate need for passwords while

protecting against account take over

Offer trustworthy users incentives to play more

LOGIN

Offer easier & convenient payment options for

trustworthy customers

Identify high-risk customers without adding friction to

good customers

Offer low-friction multi-factor authentication to

protect the account

DEPOSITS, WITHDRAWALS,

PURCHASES

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ONLINE SECURITYONLINE FRAUD

Credit card fraud

Affiliate fraud

Arbitrage

Bonus abuse

Stolen identity

Account take over

Breached credentials

Spoofing

Unauthorized access

Replay attack

YOUR CUSTOMER

THANK YOU!