Creating a Website for your business.

The Basics Needed

A Domain name for your site. Hosting – storage space for your website. A Content Mangement System (CMS) Content - Meaningful information describing

your service. Photos / Videos – Showcasing your service to

your target audience.

Domain Names

Choose a domain name that relates to your business if possible or use the business name.

e.g. www.selfcateringnewcastle.com Domains names can be purchased from

approximately £5 - £20 per year. Go for .com if you are targeting

a global market, or .co.uk if you are only targeting the UK market.

Hosting of your Website.

Hosting is the storage of files for your website. Free hosting – Google, Bravenet, Weebly etc Shared Hosting – The most common and easy

to set up / manage. Dedicated Hosting – Quite expensive, only

needed for high traffic sites like Tesco Online, Ticket Master etc.

Shared hosting - £30 - £100 per year

Content Mangement Systems (CMS) A content mangement system is designed to

allow an end-user to easily enter text and photos / videos.

The functions are very similar to Microsoft word. (WYSISWYG)

You do not need to understand any HTML programming code to run a website.

CMS can be “open source” or commercial systems.

Content within your website

Content is King! Try and update your website on a regular basis with new

and interesting information. Write for your audience! Not what you think Google

would like. Keywords and search term phrases are important. Blogs and regular updates via newsletters all help drive

more traffic to your site.

Using Social Media

Facebook and Twitter act as another marketing channel for your website.

Use them to back up and promote your website and as another method of attracting customers.

Youtube, Vimeo and Flickr for media (photos / videos) Remember to create some content to back up any photo

or video. Always link back to your website.

Get your site Noticed!

Link submission pages – Google and Bing. Get your website address on everything - Flyers /

Business Cards, Email signature. Exchange links with other related businesses. Join Forums, business directories and spread the

word about your new website. Bear in mind that it could take 2 – 6 months

before Google indexes a new website.

Pay Per Click (PPC)

PPC is a form of online advertising payment model in which payment is based on qualifying clicks.

You bid on relevant keywords Advertising engines like Google display the

relevant advert. You only pay when people click. Get instant visibilty Cost to enter is small Track ROI.

Pay Per Click

Any Questions?

The Beyond Programme

What is Beyond?

Beyond is a new support programme to help businesses in Down District.

Any existing business can avail of its services regardless of size or category.

The Beyond project aims to build stronger relations with businesses in the district by running business events and mentoring clients in areas that they need help in.

Local Business Networking

The Beyond programme encourages Networking online and offline at our regular events.

Users can add contacts and set-up groups online so that they can network together.

Many of these online networks filter through to offline meetings with the businesses working together.

Beyond Events

Since October Beyond Past events have included:

Marketing Workshops. Facebook one to one workshops. Social Media Workshops. One to One Finance Clinics. Several Networking Coffee Clubs. One to One Beyond Mentoring.

Beyond Mentoring Programme

Open to all businesses!

Expert mentors in: Sales & Marketing Business Health Checks Finance Diversification and Re-Alignment IT (Ecommerce, Websites, Social Media)

Subsided price of £45 for 3 hours one to one with a mentor. More details on www.beyondni.co.uk

The Beyond Website.

The Beyond Website allows members to: Sign up for regular Beyond Events Network and establish business contacts online. Receive notification on important events and

seminars throughout Northern Ireland. Participate in Business Discussion Forums Add their business details to a free business directory

promoting their website.

www.Beyondni.co.uk

About Beyond

DDC in partnership with Down Business Centre and SERC, are now launching their new “Beyond” project.

DDC have successfully secured part-funding through the European Sustainable Competitiveness Programme for Northern Ireland 2007 – 2013.