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Creating an International Holiday

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The story behind Falafel Day and Hummus Day, two holidays that went viral around the world. How Facebook, Twitter, press, blogs, etc. made these days a success.

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Page 1: Creating a viral holiday - the story behind Falafel Day and Hummus Day

Creating an International Holiday

Page 2: Creating a viral holiday - the story behind Falafel Day and Hummus Day

Background

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The Idea

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#HummusDay

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I forgot about it

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And then someone tweeted about it

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And then people started writing about it

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#FalafelDay

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#FalafelDay 2014

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Lessons

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Keep it simple

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Make something “shareable”

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Be unique

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Get ideas from others

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Anyone can invent a holiday


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