creating a user centred design cultrure
TRANSCRIPT
What is User Centred Design (UCD)?
- The design is based upon an explicit understanding of users, tasks and environments.
- Users are involved throughout design and development.
- The design is driven and refined by user-centred evaluation.
- The process is iterative.
- The design team includes multidisciplinary skills and perspectives.
Why should you adopt UCD?
- Understanding your users’ perspective, leads to better, more meaningful and engaging products.
- Your competition is doing it.
- I don’t have the budget- I don’t have the time
- I don’t have access to the right users- I don’t know how to
- I don’t need to, I’m a great designer
Why people don’t practice UCD?
I don’t need to, I’m a great designer
I don’t have the time
Once a month5 users
45 minutes per user
3 hours & 45 minutes per month
I don’t have the time
I don’t have the budget
I don’t have access to the right users
I don’t know how to
Try > Learn > Try again
Tip #1
JUST DO IT
Tip #2 Encourage observation
Tip #3 Socialise your findings
Tip #4 Display verbatim quotes
Tip #5 Showcase highlight reels
Test your design, before you fall in love with it.
