1. Creating a Strategic Plan University of Budapest MBA Visiting Professor Program Gary Wheeler SPHR, GPHR, CCP, CBP 2. Seminar Topics Developing a Strategic Framework Conducting a SWOT Analysis Vision, Mission, Core Values Organizational Goals / Metrics Strategic Imperatives Programs, Projects and Initiatives Communication Measurement 2 3. What is a Strategic Plan Strategy or a strategic plan has many definitions, but generally it is a document that involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). 3 4. Second Definition A strategic plan looks at all the things your small business could do and narrows it down to the things it is actually good at doing. A strategic plan also helps business leaders determine where to spend time, human capital, and money. 4 5. Strategic Framework Create a document that will eventually communicate the organizations goals and strategies Start by creating a strategic framework blue print 5 6. Strategic Framework Areas Vision Mission Core Values Metrics / Measures / Goals Strategic Imperatives Critical Initiatives Programs / Projects Handouts Review Framework Handout 1 Review Framework Handout 2 6 7. Our Business What do we do? Provide HR consulting services Who is our target market? Small to mid-size organizations What are our feature deliverables Annual Membership Program Part-time HR Director Consulting Services What is our niche Annual Membership Program 7 8. Setting the Foundation What do we want to be? Vision How do we get there? Mission How do we conduct ourselves? Core Values 8 9. Vision Our vision is to be the preferred alternative in providing strategic and tactical HR solutions. 9 10. Mission Deliver the highest quality of HR services and products at the lowest possible rates To serve as a strategic business partner for small and medium businesses that may not have a senior level HR Director To assist organizations of all sizes with their HR initiatives To help businesses create a winning team 10 11. Core Values Provide superior value to our customers Quality is a top priority Honest communication Transparent Flexible Easy to do business with 11 12. SWOT Analysis Strengths Weaknesses Opportunities Threats 13. SWOT Analysis Strengths Weaknesses Knowledge and Experience Flexible Low overhead Extended resources 10-years in business reputation Partner alliance with NAPA Auto Parts Two competitive offerings Contract labor v. staff Time management Marketing & Conversions Multiple business ventures Cash flow Opportunities Threats Lead generation The Connex Group NAPA Expo 2015 (19,000 participants) Provost Academy Charter Schools Multiple business ventures Leveraging technology New entrants into the market Payroll companies (ADP, Paychex, Insperity, etc.) Legal complexities Need to go in house 14. Organization Goals/ Metrics Total Annual Revenue Annual Membership Clients 1,000 Part-time HR Director Clients 30 @ $1,500 per month Consulting Clients 5 to 10 projects Passive and other revenue streams Online sales and other ventures Customer Satisfaction Index 14 15. Strategic Imperatives Grow Annual Memberships each year exponentially Implement a system to grow Part-Time HR Director clients consistently without sacrificing quality Participate in two Connex Group meetings annually Seek out a technology partner to create online service platforms Hire one-employee with diversified skills and add when resources is at 125% capacity 15 16. Strategic Imperatives Attract and retain 200 additional membership clients ever year Add one part-time HR Director client every quarter Convert 80% of The Connex Group leads annually Leverage technology to deliver improved services Build a financial foundation to recruit and hire four staff to manage each book of business Memberships Part-time HR Director Clients Consulting Clients Other Organization Initiatives 16 17. Critical Initiatives Attract and retain 200 additional membership clients ever year Add one part-time HR Director client every quarter Convert 80% of The Connex Group leads annually Leverage technology to deliver improved services Build a financial foundation to recruit and hire four staff to manage each book of business Memberships Part-time HR Director Clients Consulting Clients Other Organization Initiatives 17 18. Membership Program Attract and retain 200 additional membership clients ever year (Critical Initiative) Projects NAPA Expo 2015 NAPA Expo Follow-up Follow-up with NAPA HR Directors Social Media Campaign Convert all forms to PDF Fillers Implement a referral system Automatic membership renewal Add one-value add per quarter Implement online self-serve education and compliance tools 18 19. Part-time HR Director Program Add one part-time HR Director client every quarter (Critical Initiative) Projects Create a education platform niche Market and convert services other Provost Academy Campuses Market and convert other charter schools Market and convert organizations in geographic proximity Market and convert non-profits 19 20. Connex Group Lead Program Convert 80% of The Connex Group leads annually (Critical Initiative) Projects Utilize Sendout Cards System for periodic touches Use seven-step touch process consistently on all leads Follow up call every two-weeks Draft a second and counter proposals Persistence 20 21. Measure by Each Deliverable Create a quarterly plan Track by quarter: Leads Conversion rates Clients Revenue Client satisfaction 21 22. Measurement = Goals/ Metrics Total Annual Revenue $1.6 million in annual revenue Annual Membership Clients $500 K Part-time HR Director Clients 540 K Consulting Clients $100 K Passive and other revenue streams $500,000 Customer Satisfaction Index 98% 22 23. Questions? 23