creating a sporting habit for life sport england - clubs cspn convention – 17 th march
TRANSCRIPT
Creating a sporting habit for life
Sport England - Clubs CSPN Convention – 17th March
Creating a sporting habit for life
Clubs – so what?
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• 15.5 million once a week
• 9.1 million in a club
•100% WSP
Creating a sporting habit for life
Alison Webb - Senior Clubs & Workforce Manager
Alex Moore - Head of Clubs
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Creating a sporting habit for life
Aims for the Clinic
1. To ensure everyone is aware of the one stop shop and the Clubmark Review
2. To ensure everyone understands what both of them includes (engaged and feeds in to their development)
3. We get to understand the challenges you have in supporting NGBs with Club Development/Supportsupporting beyond NGB clubs
To inform National Club Development Priorities
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Creating a sporting habit for life
Sport England Vision for Clubs
Creating an excellent sporting experience in clubs every time
•Participant•Volunteer•Parent
All types of clubsAll Ages
Retention Transition Growth
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Creating a sporting habit for life
The Crowded Market Place
Pitchero
Teamer
Volunteer / Club
CSP’s
Cash4Clubs
Streetgames
Help for Clubs
YST
EFDS
Access sport
Fundraizor NSPCC
LA’s
Community Organisations
Sports Coach UK
CharitiesSE
Sportivate
SE Satellite Clubs
SE Grants
HMRC
SE Planning Guidance
NGB’s
SE Asset Transfer
SE Segmentation
SE Accessing Schools
Sports Marketing Network
SportsEd
Join In
Run a Club
Club Caster
Club Mgmt
Creating a sporting habit for life
What the market needs
Consultation includes Sport England colleagues,
NGB’s, CSP’s, LA’s and 200+ clubs
•The support available is too fragmented •Accessing support is too confusing•It all needs to be joined up•Needs to be easy to navigate•Need to be time well spent•Reflective of traditional clubs and new ways of
engaging in sport•Needs to be attractive, accessible to all and
engaging•User Led, not listed by programmes or
organisations
Creating a sporting habit for life
Club Support/one stop shop: ContentThere will be 3 different ways of engaging with Club Support:
1.On line:
2.Seminar:
3.Mentoring:
Creating a sporting habit for life
Quick Entry – brands on the right, quick click entry
Content is greater than just our programmes, includes our advice, guidance and support as well as that provided by our partners, community and private organisations as appropriate.
Know what you need and what we have to offer
Creating a sporting habit for life
Roadmap
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Know what you need but don’t know what we have to offer
Creating a sporting habit for life
Diagnostic Don’t know what you need and don’t know what we have to offer
Creating a sporting habit for life
In Summary: Club Support
Creating a sporting habit for life
Tailored to NGB & CSP Needs: CRM– real-time information
Creating a sporting habit for life
Clubmark Review
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Creating a sporting habit for life
Summary• Club Vision – Creating an excellent experience in clubs every
time for everyone• Current programmes – Club Leaders, Clubmark, Club Views
and Help for Clubs• Will continue and seamlessly transfer to Club Support, the one
stop shop for information, guidance and support for clubs and volunteers (working title)
• Procuring a single supplier or consortium to work with Sport England to delivery Club Support
• Will only succeed with the engagement, value and support of NGB’s and CSP’s
• Club Support is just the start – evolving, on-going consultation, insight and review
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Creating a sporting habit for life
Questions
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Creating a sporting habit for life
Discussions. We need to understand the challenges you have in:
supporting NGBs with Club Development/Support
supporting beyond NGB clubs
We can then identify what the national club development priorities are in terms of national support/investment.
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Creating a sporting habit for life
Your Feedback• Lots of delivery• Range of aspirations• Range of challenges but some commonalities:
CSPs capacity to develop and manage offer & funding to achieve aspirations
Getting closer to the clubs/club insight/understanding what clubs need/engaging the clubs
Becoming the Go to Place for Clubs/First point of contact
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1. Choose a challenge (or more than one if you complete it)2. Discuss key elements 3. Then work to come up with a solution/some solutions
Creating a sporting habit for life
Follow up
• Share the outcomes from the 2 clinics• Send out a document that outlines what is currently
on offer from Sport England to support clubs• Regular updates on the development of the one
stop shop directly to you – timescales, what’s included, your in put
• Share some examples from different CSPs of their support to Clubs – always good to get some ideas.
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