creating a methodology: the myth of perfection
TRANSCRIPT
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CREATING A METHODOLOGY
And the Myth of Perfection
Corey Vilhauer Now What? 2014
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I’M COREY VILHAUER@mrvilhauer
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“I’m sorry, I must be the worst speaker you’ve ever seen.”
- Me, Probably.
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LET’S TALK ABOUT WEB CONTENT
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“I’m sorry, we must be the worst team you’ve ever worked with.”
- A Real Client
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METHODOLOGIESWHAT A METHODOLOGY IS
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METHODOLOGYA formal documentation of a set of processes
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ASK A QUESTION
RESEARCH A PROBLEM
FORM A HYPOTHESIS
TEST THE HYPOTHESIS
COMMUNICATE/CHANGE
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METHODOLOGIES ALLOW FOR
REPLICATION
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EACH COMPANY
IS DIFFERENT
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EACH INITIATIVE
IS DIFFERENT
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EACH PROJECT
IS DIFFERENT
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EACH ONE OF US
IS DIFFERENT
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WE ARE ALL
SNOWFLAKES
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METHODOLOGIESWHAT A METHODOLOGY ISWHY THEY MATTER
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“We don’t really have a process for getting articles approved.”
- A Real Client
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“We send things to university relations but we are never really sure when they’re finally published.”
- A Real Client
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“LOL” - A Real Client
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1. COMMUNICATE OUR PROCESSES
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2. STANDARDIZE OUR PATH
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3. ALLOW FOR THOUGHTFUL
VARIANCES
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YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE
RULES
YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE
RULES
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METHODOLOGIESWHAT A METHODOLOGY ISWHY THEY MATTERHOW TO BEGIN
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X XTHESE ARE GUIDES
NOT METHODOLOGIES
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A GUIDE, NOT A MAP
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WE CAN’T TELL YOU
WHAT TO DO
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ALWAYS BE COLLECTING
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X X
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MAKE A LIST
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DETERMINE HOW
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DETERMINE WHY
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BRING ‘EM TOGETHER
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YOU ARE NEVER FINISHED
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“Instead of driving an idea blindly into the world … you are guided by the feedback you get. There are no beginnings or endings - just small steps forward.
- Robin Sloan
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METHODOLOGIESCOMMUNICATIONREPLICATIONCHANGE
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THANK YOU
www.eatingelephant.com/nowwhat2014
@mrvilhauer
for notes and resources: