creating a memorable blog to market your practice seckler
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Creating a Memorable Blog For Your Law Practice WebinarTRANSCRIPT
Creating a Memorable Blog to Market Your Practice
November 18, 2009, 1:00 PM EST
Stephen Seckler, PresidentSeckler Legal Consulting
Newton, MARichard Vetstein, Esq.
Vetstein Law GroupFramingham, MA
Today’s Agenda
• Why Blog?• Preliminary Considerations• Best Practices• Technical Notes to Help You Get Started• Questions and Answers- 2:00 p.m. +
What is a Blog• Blogs are probably the most popular and most
effective Web 2.0 tool.• A blog, is a frequently updated website that
has posts in reverse chronological order• Links are the currency blogs (including linking
to other blogs).• Google likes blogs and gives higher ranking to
blogs that are updated frequently
Why Blog?• Build your reputation• Stay current in your field• Deepen your understanding• Think about issues outside context of a
specific case or matter• Launch a discussion with other professionals• Because you enjoy blogging
Blog Pointers• Let the world know your blog exists• Have a point of view• Brevity is best (with links to more)• Try to be a little entertaining• Use terminology that is likely to be picked up
by a search engine
Blog Pointers cont.
• Encourage comments (ask colleagues to comment to get the discussion going)
• Circulate relevant posts to your contacts• Only do a blog if you can commit• Visuals help• Find more tips and tools at ww.problogger.net
Be Entertaining—but professional
Use Images But Be Aware of Copyright
Surveys are Another Way to Engage Your Readers
Google Alerts Will Help You Jump into the Fray
Things to Monitor w/Google Alerts• Yourself• Your firm name• Your practice area• Your primary and secondary competitor• Key words in your practice area• Your clients’ names, businesses, etc.• Potential clients’ names, businesses, etc.
Source:
http://buildasolopractice.solopracticeuniversity.com/2009/10/12/you-can-learn-alot-about-your-client-competition-through-soft-intelligence/
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Include link to post in e-
newsletter
Send a personal note by e-mail
and include link
Post link in a LinkedIn Group
and ask for input
Recycle
Summary