Creating a Healthy Campus Environment for “Adulting”

Agenda

Welcome & Introductions

Describe characteristics of Gen Z

Identify Gen Z’s expectations about health care

Discuss environmental strategies to enhance health

Gen Z Quiz https://create.kahoot.it/#user/3cedd292-a914-433e-be77-

6e9cbe772526/kahoots/favourites

Characteristics of Gen Z

Loyal

Compassionate

Thoughtful

Open-minded

Responsible

Determined

8-second filter

Fiscally cautious

Live “out loud”

Diverse

Practical

Self-concept via Social Media

Gen Z in the workforce

Communication (57%)

Problem-Solving (49%)

Public Speaking (50%)

Communication Skills (45%)

Other Fun Facts

96% owns a Smartphone

Will make up 40% of US consumers

Racial/Ethnic Diversity

Discerning consumers

Prefer “real people” in ads

Gen Z’s Defining Characteristics: Smart Phones & Social Media Dr. Jean Twenge

San Diego State University

Psychologist & Generational Researcher

Gen Z and health behaviors

Willing to pay for healthy foods

More sedentary

Decline in dating

Decline in teen birth rate

More body positive; dislike highly gendered products

Decline in driving

Less underage drinking

Later and less sexual activity

Generation Z Mental Health Concerns

Mental health issues are less stigmatized for this generation.

2 x more likely to be diagnosed with anxiety and depression

Are reporting more suicidal ideation and attempts

More likely to self-harm

Decreased ability to cope with life stress

Decreased ability to deal with rejection and failure

Difficulty sitting with difficult emotions

Expectations of Healthcare Will want consumer technology

Preventive care becoming mainstream

Consumer mindset

Extremely cost conscious

Expect collaborative decision-making with provider

Want access to care

Enhancing Our Practice We have to be competent in skills to address their identity

Intersectionality of identities

Conceptualization of gender, sexuality, and race

Expect and be primed for challenges Outrage culture/culture of shaming & fear

Lack of deference to our expertise

Be ready for partnership-based conversations Student and provider conversations

Student-parent-provider conversations

Limited health literacy

Okanagan Charter Call to Action The Charter has two Calls to Action for higher education institutions:

1. Embed health into all aspects of campus culture, across the administration, operations and academic mandates.

2. Lead health promotion action and collaboration locally and globally.

Designing Environments for Health Use policies and built environment to engineer well-being

Design spaces for: Phones down

Physical activity up

Sleep hygiene

Create spaces and opportunities for the face-to-face interactions that students desire

Combat their propensity to stay in and socialize online

Use their technology skills and social consciousness to our collective advantage to advance health.

Thriving

Thriving: “fully engaged intellectually, socially, and emotionally in the college experience.”

Engaged in deep learning

Energized by the learning process

Apply effort strategically to meaningful goals

Value multiple perspective and difference in others

Involved in positive relationships

View their present and future through realistic optimism

Committed to enriching their community

Difficult Questions to Ponder

How can we address the rising tide of mental health concerns among young people?

How do we build resiliency among students and develop a resilient campus environment?

How do we change to an outcomes-based medical style?

How do we positively engage students with technology?

How do we develop campus and community partnership, especially with faculty, to realize our vision for a well-being campus?

Q&A

References The State of Gen Z 2017. (2017). Retrieved from: http://genhq.com/gen-z-2017-research-

white-paper/

Here’s what Gen Z Thinks About the Future of Affordable Health Care. (2017). Retrieved from: http://genhq.com/heres-gen-z-thinks-future-affordable-healthcare/

Segran, E. (2016, September 8). Your Guide to Generation Z: The Frugal, Brand-Wary, Determined Anti-Millennials. Retrieved from https://www.fastcompany.com/3062475/your-guide-to-generation-z-the-frugal-brand-wary-determined-anti-millen

Twenge, J.M. (2017, September). Have Smartphones Destroyed a Generation? Retrieved from https://www.theatlantic.com/magazine/archive/2017/09/has-the-smartphone-destroyed-a-generation/534198/

The 11 Generation Z Statistics Advertisers Must Know. (2017). www.mediakix.com. Retrieved from: http://mediakix.com/2017/03/the-generation-z-statistics-you-should-know/#gs.VZak548

Sexual Risk Behaviors: HIV, STD, & Teen Pregnancy Prevention. (2017/08). www.cdc.gov. Retrieved from: https://www.cdc.gov/healthyyouth/sexualbehaviors/

Seemiller, C. & Grace, M. (2016). Generation Z Goes to College. San Francisco, CA: Jossey-Bass.

References

Leventhal, Rajiv, A Generation of Digital Patients is Coming: Is Health Care Ready? Retrieved 10/5/2017 from https://www.healthcare-informatics.com/blogs/rajiv-leventhal/patient-ngagement/generation-digital-patients-coming-healthcare-ready

Bassett, Kim. Generation Z – The Just Google-It Generation. http://http://www.corporatewellnessmagazine.com/others/generation-z-google/

Biel, David. Deloitte Consulting LLP, 7/10/2017, By 2025, boomers, millennials, Gen Z will reshape health care delvery.

DeMeritt, Laurie “How Gen Z looks at health and wellness” 3/7/2016. Retrieved from: http://www.smartbrief.com/original/2016/03/how-gen-z-looks-health-and-wellness

Heck, Laura. 11/19/2015. A generation on edge: A look at millennials and mental health. Retrieved from: http://www.voxmagazine.com/news/features/a-generation-on-edge-a-look-at-millennials-and-mental/article_533c1384-fe5b-5321-84ae-8070ec158f17.html

Kardaras, Nicholas. 9/1/2016. Generation Z: Online and at Risk? Retrived from: https://www.scientificamerican.com/article/generation-z-online-and-at-risk/#

Stillman, J. 3/23/3017. Gen Z Is Anxious, Distrustful, and Often Downright Miserable, New Poll Reveals. Retrieved from: https://www.inc.com/jessica-stillman/gen-z-is-anxious-distrustful-and-often-downright-miserable-new-poll-reveals.html?cid=email

Adams, P. 10/10/2017. Why Gen Z might signal the end of demographic targeting as we know it. Retrieved from: http://www.marketingdive.com/news/why-gen-z-might-signal-the-end-of-demographic-targeting-as-we-know-it/506796/