creating a global bodyguard network
DESCRIPTION
This presentation was given at the Unsummit in St. Paul, MN on June 18, 2011. It profiles the rise of a business from website idea to industry gem to global social powerhouseTRANSCRIPT
Creating a Global Bodyguard Creating a Global Bodyguard Network Through Social MediaNetwork Through Social Media
June 18, 2011June 18, 2011
@jeffsauer at #Unsummit@jeffsauer at #Unsummit
2005: Genesis
I want to create the definitive website about executive
protection
Skeptic
Dude, there’s no way anyone would
visit that site
Skeptic
Skeptic
Having Faith
Trust me, I know my Industry
Executive Protection Industry
• Number of qualified specialists has doubled since late 1980’s to 100,000
• Executive Protection industry size range from $900 million to $1.2 billion in annual revenue
• Hourly rates in most cities start at $40/hour• Rates rise as more specialized skills are needed (for
example, a driver trained in automotive escape techniques)
* All numbers and examples attributed to a trade group based in Berryville, Va
Introducing Harlan Austin
• Over 20 years of field experience as a Close Protection Operative/Bodyguard
• Director of Security Services for Paisley Park Productions for 7 years
• Assured the safety and welfare of the musical artist Prince, as well as celebrities with whom Prince collaborated or associated with
– Lenny Kravitz– Madonna– Morris Day– Sheena Easton– George Clinton – Kim Basinger
• Past clients include local political figures, foreign dignitaries, and celebrities ranging from musicians to actors to sports personalities.
• International security details in Europe, Mexico, North and South America, Asia, Scandinavia, and the Caribbean.
• Member of ASIS (American Society for Industrial Security)
Credibility
Believer
You have a point. I will write the codez
Bodyguard Careers
Or
6 Months Later…
Media Exposure
1 Year Later
2 Years Later
3 Years Later
4 Years Later
How Did It Happen?
• Website
• Content
• Search
• Social
Website Evolution
Website Evolution: 2.0
Website Evolution: 3.0
Website Evolution 3.1
Website Evolution: 4.0
Website Evolution: 4.1
Website Evolution: 5.0
Website Tips
• Use WordPress and start with a premium template
• Borrow ideas from successful website publishers
• Don’t be afraid to shake things up
• Capture email addresses
• Make contact forms accessible
• Install
Produce Great Content
Recruit Writers
Optimize for Search
Consistently Deliver
For most sites, traffic is a long term investment
WhoopsI forgot GA
code!
WhoopsI forgot GA
code!
Content Tips
• Write consistently, at least once a week
• Mix featured articles with more lightweight pieces
• Encourage and promote guest authors
• Do keyword research and incorporate into posts
• Read problogger.net for inspiration
Get Social
Let’s find out where bodyguards hang out
Collect Information
Newsletter Resume Database
Make Contact Easy
Five to ten contacts made per day
Leverage Network Effect
Contact DatabaseContact
Database
Social Networks
Website
Facebook Fandom
Get LinkedIn
Social Media Tips
• Create accounts on all of the major social networks
• Leverage your user database to build up networks
• Integrate social networks with website
• Understand the communication paradigms of each network
Start with your Local Network
Create a Global Network
*Map of Bodyguard Careers Leads in past 12 months
Thank You
Jeff Sauer
www.bodyguardcareers.com
@jeffsauer
Download presentation at slidesha.re/bodyguardunsummit