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Creating a Digital Download Business

What to sel l , how to sel l i t and shortcuts to success

Wo r d C a m p N e w O r l e a n s 2 0 1 6

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Adam W. Warner• Product Evangel is t at S i teLock•Co-Founder at FooPlug ins•Discovered WordPress in 2005•WordPress Community Addict• Fan of Fracta ls• Lover of Meatbal ls• Proud Dad!

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What We’ll Cover Today• What to sel l• How to sel l i t• How to succeed

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What Are Digital Products?

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Ebooks

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Ebook Tips

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Topic Ideas and Format• You know what others don’t• X Common Questions About [ Insert

Industry/Topic] Answered

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Tools and Templates• PowerPoint• Word• Pages (Mac)• Keynote (Mac)• Others

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Visuals• Images• Graphs• Charts• Infographics

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Repurposed Content• Use exist ing blog posts• Curated content

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Audio• Music• Audiobooks• Podcasts• Ringtones

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Audio Tips• Audacity• Zencastr• GarageBand• Screencast software

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Video• Tutorials• Interviews• Music videos• Event recordings

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Video Tips• ScreenFlow (Mac)• Camtasia (PC & Mac)

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Printables• Digital art• Day planners• Clothing patterns• Memes• Posters

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Themes

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Plugins

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How to Sell

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Have a Plan

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Host

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Security

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ABU!• Always be updating!

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SSL• What it protects• Where to get one• Trust

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Security Software and Services• Anti-virus• VPN• Plugins• Malware scanners• WAFs

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Support Contact

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Email subscription option• Pre-sales• Blog• During checkout

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What eCommerce Platform?

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Hosted Services

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Done for You

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Envato

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Mojo

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Half DIY

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Full DIY

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WordPress + Theme + Plugins• You’re in control• Only what you need

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Simple Plugins

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WooCommerce

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Easy Digital Downloads

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Shortcuts to Success

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Design

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Product Pages

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Pre-Built• Platform-specific themes• Page bui lders for any theme

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Descriptions for Real People

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Benefits Before Features• Features = facts• Benefits = end result for user• “This book has 64 pages.”• “After reading this book, you’l l be able to

create your own knitted Wapuu.”

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Visuals

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Demos

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Tutorials

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Trust

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Testimonials

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Launching• Pre-launch buzz• Make it visible

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Email Marketing• The l ist is everything• Provide REAL value• Be authentic

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Reduce Cart Abandonment• CartHook

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Affiliate Program• Should you have one?• Become an affiliate

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Content Marketing• What is i t?• Have a plan• Pro tips

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Social Strategy

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Most Important!• A bias for action

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Thank You• Fol low at:• @SiteLock• @wpmodder

• SlideShare• http://www.slideshare.net/wpprobusiness

• My Blog Posts:• http://wpdistrict.sitelock.com• http://adamwwarner.com