creating a digital community:the adventures (and misadventures) of fundraiser grrl
DESCRIPTION
In February 2013 Fundraiser Grrl was born, from a desire to bring together fundraisers from around the world – to commiserate, eye roll, sympathize and laugh out loud at the bizarre and amazing moments we all experience in our crazy wonderful careers. Since it began, over 200,000 fundraisers have visited the site, and it averages over 1,000 visitors per day. Rory is a major gits fundraiser, who had little to no experience with the digital marketing, when she started the site. In this session, she will share what she has learned about using social media to build a community, what worked, and what didn’t, and how to apply this to your work in the non-profit sector.TRANSCRIPT
Creating a Digital Community: The Adventures (and misadventures) of Fundraiser Grrl
Rory Green@RoryJMGreenhttp://fundraisergrrl.tumblr.com/www.RoryJMGreen.com #Net2Van
Who are y’all?Where you from?What’s your story?
DISCLAIMER!
I have no training or education
I have a budget of $0
I have a full time job (that doesn't involve Tumblr)
Seriously, I am not a “tech” person
But I do spend a lot of time on the internet…
What is a meme?
What is a GIF?
Isn’t it pronounced JIF?
What is Fundraiser Grrl? Why did I start it?Why is Grrl spelled like that?
A community came together…
Fundraiser Grrl Now• 1,000+ daily visitors• Over 200,000 visitors since it began• Over 5,000 twitter followers
When a Big Gift is Undesignated
When your co-worker doesn’t put things in Raiser’s Edge
Researching mobile donation platforms
Filling out a HUGE grant application
When a colleague gives you a list by printing off the Excel spreadsheet and handing it to you to edit instead of e-mailing it to you.
Trying to pull a difficult query from Raiser’s Edge
What did I learn?
1: Define your audience
2: Know your audience
3: Create mental nods
4: Measure your success
4.5: Test, test, and test some more
5: Repeat what works
FREE FOOD!
CAT GIFS!
6: Give value to your audience
7: Emotions matter
8: Stop talking about yourself all the time
9: Find and join conversations
10: Be consistent
11: Talk like a real person - not a boring corporate robot
12: Call to action
13: Love on your community
13: Have goals
14: Engage the Community
What’s the funniest thing you’ve ever gotten in a BRE?
Let’s try it together!
What makes you feel like this?
What makes you feel like this?
Caption this GIF!
15. Make it THEIR community
Free stuff!Google AnalyticsTwitter ListsTwitter Advanced SearchHootsuiteTumblr Queue
What would I have done differently?
Facebook share button
Crashing the site on my busiest week trying to add a Facebook share button
Tagged posts to enable searches
E-newsletter
Questions??