creating a community of sharing and collaboration with social media tools slideshare version
Post on 15-Sep-2014
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Social media is embraced by all generations—and is becoming imperative to keeping employees informed and engaged. While mobile devices and smartphones like iphones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. As workplaces become more lean, and employee turnover in many organizations is at an all-time high, social media helps us create learning communities in which knowledge is captured and shared—no longer leaving with the employee. Additionally, social media gives employees the opportunity to showcase their talent, mentor others, and ask for feedback from colleagues on a just-in-time basis. Allowing employees the freedom to shape their own learning using a selection of social media tools that they are already familiar with empowers them to design their own experience in their community, customizing their learning to meet their individual needs. Social media tools like Twitter, LinkedIn, Google+ and Pinterest can also be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. Adding social media to a learning event can make it more dynamic and engaging. Why should we embrace social media? • There are more than 500 million accounts on Twitter, and Twitter gets 400 million Tweets sent each day. Are you missing out on all of the buzz? • Google+ is currently the second-largest social media network, only behind Facebook in users. • Pinterest hit 10 million unique visitors faster than any other independent site in history • 200 million LinkedIn users participate in more than 1.5 million groups; 81% belong to at least one group. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues. If you have a laptop, smart phone, or tablet, please bring it to the session to maximize on the session content. The session will include discussion of industry best practices, demonstration of social media tools and techniques, and hands-on activities to allow participants to experience how social media engages learners and employees.TRANSCRIPT
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Creating a Community of Sharing and Collaboration with Social Media Tools
Dr. Kella Price, SPHR, CPLP@kellaprice
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Once you have a QR Reader loaded on your smart phone scan this code to test if it is functioning correctly.
To prepare for this session, please access your smart phone’s application store and download a free QR
Reader.
KaywaReader
BeeTagg Qrafter Bakodo
QRReader i-nigma TapReader ATTScannerQR Droid
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#phxconf13During this collaborative session, please feel free to Tweet your;
• Ideas• Tips• Tricks• Discoveries • Ah Ha! Moments
So that everyone can benefit!• Other useful hashtags: #socialmedia #ASTD #ICF
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Who is “live tweeting this presentation?
Thanks to our Twitter Moderator, @clintcarlos!
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What do you want to take from this session?
#ASTDLV
What do you want to take from this session?
#phxconf13
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Did you know…Youtube video : http://bit.ly/JwiNhz
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How does the technology impact
YOU?• More peer-to-peer collaboration
• Better knowledge transfer• Real-time activities and
information• Low skills required to use• Low cost to implement• Increase training
opportunities/modalities6
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Social NetworkingExpand networkLearn and discuss in brief formatFast, real-timeTwitterLinkedInFacebook
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BUILD YOUR BRAND
by building a PERSONAL
CONNECTIONTweet me!@kellaprice#phxconf13 #socialmedia
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Find your followers…
Source: http://searchengineland.com/images/sphere-of-influence.gif
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Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
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Twitter Resources
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How do I get started?
Set up your account – recognizable name@kellaprice@LnDDave @HRBloggerBrand yourself
1 line “bio”Website addressActual locationUse a pictureCustomize background
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What do you want to take from this session?
#ASTDLV
Twitter networking intro (name,role,company, your biggest accomplishment this week) #phxconf13
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What should I tweet?• Images• Videos• Blog Post
Updates – Twitterfeed (twitterfeed.com)
• Interesting Comments, inspirational thoughts
• Valuable resources
• News• Responses• Announcement
s• Ask Questions
Video on how to use Twitterfeed:http://bit.ly/Twitfeedtut
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What should I tweet?• Images• Videos• Blog Post
Updates – Twitterfeed (twitterfeed.com)
• Interesting Comments, inspirational thoughts
• Valuable resources
• News• Responses• Announcement
s• Ask Questions
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Creating a Tweet in 140 characters…or less
As the economy falters in mid 2011 amid market volatility and mixed labor reports, U.S. employee confidence related to pay raises, job security and the job market fell to levels last seen during the height of the 2008-09 recession, according to the second-quarter 2011 Glassdoor Employment Confidence Survey. http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confidence.aspx
Step 1: shorten linkhttp://bit.ly/nvoZN6
Step 2: Remove unnecessary words (a, of, the) and unnecessary spaces, like after commas and periods.
Economy falters in mid-2011:U.S. employee confidence related to pay raises, job security and job market fell to levels last seen during height of 2008-09 recession, according to second-quarter 2011 Glassdoor Employment Confidence Survey.
Step 3: Remove words that do not impact meaning
U.S. employee confidence related to pay raises, job security&job market fell to levels of 2008-09, according to 2Q 2011. http://bit.ly/nvoZN6
Step 4: Remove vowels where possible, change “to” to “2”
2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6
Step 5: Add hashtags
2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6 #economy #HR #SHRM
Now the tweet is exactly 140 characters!
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Find your followers…Send invites to your email or contact listFind them on TwitterThink potential clients as well as existing onesColleagues and other WLPsUse hashtags (#ASTD, #ICF)
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Interacting with your followers…
TweetRetweet (RT)Replies (@kellaprice)Hashtag (#socialmedia)Direct message
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Follow ASTD chapters on Twitter!
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Follow other experts #FF
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Twitter Crowdsourcing! #FF Who and why?
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Use synchronous posting tool
Hootsuite, TweetdeckLink accounts to facilitate updatesMicroblogging increases visibiilty
Include links, video snippetsKeep pages active and change them often
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Link Shortener
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Link Shortener Analytics
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Twitter Chatshttp://bit.ly/ChatSched #CPLPtalk#lrnchat#elearnchat#RealWPLearn#astdchapters
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Lists
Facilitates communicating targeted messagesFilter method
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Paper.li
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Using in Training Sessions: Pre-SessionObtain Twitter handles on registrationCreate Twitter list of participantsProvide tutorial Pre-Session Send pre-session communication (Job Aid – Infoline)
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Planning the sessionMake key points in tweetable sentencesUse tweets on slides
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BUILD YOUR BRAND
by building a PERSONAL
CONNECTIONTweet me!@kellaprice#phxconf13 #socialmedia
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Planning the sessionMake key points in tweetable sentencesUse tweets on slidesAsk active users to participate in session tweetsGet a Twitter moderator
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Twitter ModeratorCan also have an administrator to tweet on your behalfKnowledge of Twitter and subject matterClarify questions and commentsStimulate discussionPre-plan tweets
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Backchannel Tools
TwitterFallSAP 2.0http://bit.ly/SAPtwitter
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Using in Training Sessions: Post-session
Summarize key points Archive Tweets Resources Learn how to make a
Chat transcript: http://bit.ly/Js2r4G
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Why Linkedin?
• Connections• Showcase profile• Add
credibility/reputation
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Profile• Headshot• Headline• Location• Industry
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Profile Basics• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…
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Profile Basics• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…
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Profile Basics• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…
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Profile BasicsDON’T:• Exclude
job experiences
• Exaggerate or be dishonest
DO:• Show results• Be specific• Keep
updated• List blogs,
Facebook, company website
• Get recommendations
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Add Connections• Search Options
– Email address book– Company Name – Dump your address
book – Advanced Search
• Invitations and contact settings
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Add Connections• Search Options
– Email address book– Colleagues– Alumni – People you may
know
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Search for Connections
• People• Company
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Managing Connections
• New colleagues• Contacts from suppliers• People you meet at professional
events• Alumni• New contacts added by your current
contacts• Stay in touch• Search for new contacts periodically• Provide mutually beneficial
connections for others
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Recommendations
New jobs, new
clients
Recommendations
Satisfied
clients• Boost reputation• Complete your profile• Can repurpose
recommendations• Best if not reciprocal
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Alert!
• Professional• Updated• Active• Establish rapport with
connections• Don’t be a leech
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Groups• Find groups – think clients, not
just colleagues• “Groups you may like”
• Participate regularly in discussions
• Use job boards• Invite others to job• Ask and answer questions
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Job search• Look at group job and job
discussion boards• Conduct a “search”
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Applications• Twitter• Polls• BlogLink or WordPress• Slideshare presentations• My Travel• Events• Portfolio
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Overlapping social platforms
• Facebook• Twitter• Blogs/website
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Promote• URL to profile in comments
from websites• URL on Twitter• Share with other networks• Make part of bio• Add to email signature
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LinkedIn Groups
Create your own group (ASTD Atlanta)Add websitesUpload contactsUse to create discussion, job board, etc.Open or closed?
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Check the Backchannel
© SAP 2009 /
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Google +• Business Page• Community• Google+ Events• Circles• Hangouts
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Google + Business Page
• Complete profile• Consistent branding• Link to webpage
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Google + Community
• Facilitate conversations• Post questions• Add categories to organize
discussions• Add moderators
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Google +• Google+ Events• Circles
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Google + Hangouts• Up to 10 people• Any device• Text or videohttps://www.google.com/hangouts/
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Pinterest• Curation• Collaboration• Sharing success• Research
1047% increase in usage in 2012, (faster than Facebook!)#phxconf13@kellaprice
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Curation• Pin articles or questions for
discussion• Quotes or key learning
points• Resources• Recommended reading• Videos
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Collaboration• Group projects• Commenting on other’s pins
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Sharing• Favorite learning projects• Course modules• Topic-specific content
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Research• Follow other T&D
professionals• Watch “everything” and
“popular” feeds• Specific searches
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What are your takeaways? #phxconf13
© SAP 200 /
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Thank you!What are your questions?
Dr. Kella B. Price, SPHR, CPLPwww.thepriceconsultinggroup.com
[email protected] 252.622.8119
Price Consulting Group
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