Creating a Community of Purpose

It’s a REVOLUTION!Traditional

Supermarkets

• Factory foods

• Cut-price promotions and coupons

• Supplier advertising

Whole Foods• PREMIUM FOOD that's

good for people

• It’s good TASTING

• It’s good for the ENVIRONMENT

SHARING Is Caring!• Traditional customers

– Birkenstock-wearing, Volvo-driving, tree huggers

• 1980s -consumers became more aware of pesticides and chemicals in food supply

• Consumers now– Hip– Health conscious

It’s PROFITABLE

& GIVING!

Whole Foods operates 194 stores and generates nearly $6 Billion a year in sales.

Making it the most profitable food retailer profit per square foot.

It’s MANAGING!• Distinctive management practices

• Employee empowerment

• Spirit of community

• "Whole Foods, Whole People, Whole Planet“ mentality

It’s Management INNOVATION!

• Principles matter

• Biggest obstacle for management innovation may be preconceived beliefs about management

• Resolving intractable trade-offs

It’s CHANGING the Game!

Freedom & Accountability

Teams are everything

TrustWhere does the money go?

EquityWe’re all in this together

PurposeBased on love instead of

fear

Mission StatementWe want to improve the health and well-being of everyone on the planet through higher

quality foods and better nutrition.