Crea%ngACategory:HowDrizlyTransformedtheAdultBeverageIndustryOneCocktail

AtATimeNickRellas

Co-FounderandCEODrizly

Presented:September28,2016atRetail’sDigitalSummit

Quick Fire Intro

Nick Rellas - @nrellas

What is Drizly? What Are We Going to Talk About?

Shop local liquor stores online for in-store pickup or delivery (in as little as one-hour)

What is Drizly?

•  Drizly does not deliver. All retail deliveries are facilitated by the liquor store

•  Drizly does not process credit cards. All funds are handled and settled by licensed retailers

•  Drizly does not select the products to sell or set the prices they sell at.

•  Drizly does not decide whether to accept or deny an order.

How It Looks Drizly is a marketplace.

Like AirBnb, Uber, and Kayak, connecting consumers with places and people they want to transact with.

The Footprint

$34.75mm Raised

“Why can’t you get alcohol delivered like an Uber car?”

How Does a 21 Year Old (at the time), First Time CEO/Entrepreneur Get Into the Alcohol Delivery Business?

Figuring It Out

Bottom line: Brainstorms and board rooms only get you so far, and incubators and accelerators will never replace getting your hands dirty.

1972-Wal-MartIPO

Feb1998–WMTPass$100bnvalue

Q41997–AMZNIPO

Sept‘08

THE INTERNET IS EATING THE WORLD

-MARC ANDREESON

2001: A Commerce Odyssey Alcohol’s inability to keep up with the pack

The Industry Remains Largely Unchanged for a Few Reasons.

What It It About Alcohol?

Regulated 3-Tier Industry Structure Since 1933

Suppliers

Wholesalers

Retailers

Consumers

DRIZLY KEEPS THE STATUS QUO,

WHILE CHANGING EVERYTHING.

Bringing Brands Closer

Suppliers

Wholesalers

Retailers

Consumers

12 different products, providing sales lift of 50-200%, and never before seen analytics

Turn Digital Engagement into Sales

Evolving consideration and awareness to bottom funnel ROI

SUCCESSFUL eCOMMERCE COMPANIES AREN’T BUYING TRANSACTIONS

THEY ARE INVESTING IN CUSTOMERS.

@nrellas

Redefining Wholesale

Consumers

Retail

Wholesale

Supplier

The Largest Liquor Store in the World, In Your Pocket.

Transforming Retail

Consumers

Wholesale

Supplier

Retail

Give consumers an experience they cant find within the four walls of a retail store.

Bringing Network Effects to Alcohol

Consumers Convert 68% Better When They See 2 Prices

OVER THE PAST 20 YEARS, 18 OF THE TOP 20

MOST VALUABLE CONSUMER BUSINESSES

ARE MARKETPLACES.

In a world of price competition, does the little guy lose?

Giving Retailers Ammunition to Compete

Giving Retailers Ammunition to Compete

What does all this mean for consumers?

When Retailers Compete, Consumers Win

CREATING NETWORK EFFECTS

MoreDemand

MoreRetailers MoreWholesalers

Be[erPrices

ImprovedFulfillment

Be[erAvailability

FewerIn-StoreShoppingTripsThe best way to buy alcohol, period.

What Have We Learned?

eCommerce is here (in alcohol). It’s here because consumers want it.

Search for the network effects. Unlock value.

If we can figure it out in alcohol, you can figure it out in your sandbox.

The Beginning Posted On October 12, 2012 Justin Robinson

Hi. Welcome to the musings and ramblings of the Drizly team.….. Welcome to the world of Drizly. If you’re reading this now, we hope you’ll follow along with us on this journey. If you’re reading this in 2014 from the comfort of your couch in San Diego, CA having just ordered some wine that will arrive at your doorstep shortly wondering how and where this crazy idea came from, it looks like we made it.

Try Drizly today and send me your feedback

Get FREE DELIVERY off with code: SHOP2016