create your story (keep it plain) ‘create your story’ ( keep it plain ) andrew c. keogh aristo...
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Create Your Story(Keep it Plain)
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‘Create Your Story’(Keep it Plain)
Andrew C. Keogh
Aristo Connect 2 Grow
A study conducted by AT&T and Stanford University revealed that the top predictor of professional success and upward mobility is how much you enjoy and how good you are at public speaking.
In this study the single best question to predict high earnings was, "Do you enjoy giving speeches?"
Will what we are doing help my career?
Profile Qualities of Good Person
• ???????????
• ????????????
• ????????????
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Aristo Philosophy
Stop delivering
• Speeches (no audience)• Lectures (boring)• Sermons (churches empty)• Presentations (uninteresting)
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Have a Conversation (Chat)
• Aristo promotes the art of extended conversation
• Have a conversation be it with
1-5-50 or 500 people
Tell a Story
Niklas Zennstrom
America v Europe
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Connect 2 Grow
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Confidence to Connect
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Build Relationships
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Create Trust
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Connect 2 Grow
The Basics
Paul O’Connell Padraig Harrington
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The Basics:• OPEN:
(Connect in 20 words or 7 sec.)
• BODY: (Concentration ON-OFF-ON-OFF-ON-
OFF-ON OFF ON OFF-ON-OFF)
• CLOSE: (If they remember your take home message you are a success)
Tell Your Story(USP-Elevator Pitch- HCP)
Plan: Who is your audience?
• Connect: Step 1: get attention 20words or 7 sec.Step 2: problem you solve
• Who are you? (introduce yourself)
• What do you do? (KISS)
• How are they better? • Action
How are they Better?
“A speech is like a love affair any fool can start it, but to end it requires considerable skill “
Lord Mancroft
Who ate the Frog?
Break
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6-3-1
This talk will tell you how to be the one that is remembered!
“ A weak message from a good speaker will have more impact than a strong message from a poor speaker, regardless of how much we like to think the opposite might be true.”
Deiric McCann from his book ‘Leadership Charisma’
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Definitions
• Innocuous: not harmful or offensive
• Innovative: Make changes to something already existing as by introducing new methods, ideas or products.
• Inrush: sudden inward rush or flow
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‘Create Winning Pitches’!(Be Open & Innovative )
Andrew C. Keogh
Aristo Connect 2 Grow
Plan your Journey
• All conversations to be interesting must have a planned destination.
“ It usually takes me more than three weeks to prepare a good impromptu
speech”Mark Twain
Plan your Talk
Analogy: Planning a journey is like planning a talk
"One good analogy is worth three hours discussion."(Dudley Field Malone)
Better
Connect
Do/Sales
Who?
Problem/Market
Audience
Prepare
Action
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Memorable Pitch Structure
Who is your Audience ?• Connect: (get attention)
• What problem do you solve? • How many have you sold?• Who are you? • How are they better?
(always finish with how people will be better)
• Call for Action
Business Model use metaphors
We are like;
•YouTube•Twitter•Currency Fair
Competition!
Why are you different/better?
Financials - Costs
How big is your ambition?
•Too Big
•Too Small
Don’t tell VC how to spend their money(it’s rude)
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Executions & Milestones
“If you can do it, it ain't braggin”.
Dizzy Dean Baseball pitcher
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Call for Action!
What do you want and why?
Close: Remind us how we are better
Question & Answers
Definition
• Inquisition:
A period of prolonged and intensive questioning or investigation
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‘Create Winning Pitches’!(Be Open & Innovative )
Andrew C. Keogh
Aristo Connect 2 Grow
www.aristo.ie
Connect 2 Grow
www.aristo.ie
Confidence to Connect
www.aristo.ie
Build Relationships
www.aristo.ie
Create Trust
www.aristo.ie
Connect 2 Grow
www.aristo.ie
This is the judgement your listener is continually making:
Do I believe / trust this person?
My final piece of advice to you is;
• Speak from your life’s experience• Speak with energy and enthusiasm• Speak in terms of your listeners
interest
And they will!
Who ate the Frog?
‘Pitch your Ideas’
8th December 2011 Ryan Academy
Citywest Business CampusThe cost which is funded by Skillnets is only €100
Website: www.ryanacademy.ie
www
www.aristo.ie
My contact details:
http://ie.linkedin.com/in/andrewckeogh
Tel: 01 8208552
T: @aristoc2g
Question & Answers
www.aristo.ie
My contact details:
http://ie.linkedin.com/in/andrewckeogh
Office: 353 (0)18208552
@aristoc2g
Mobile: 353 (0) 87 2562241