create your social media marketing planner
TRANSCRIPT
Create Your Social Media Marketing Planner
Do you want to stop being stressed over what to post on social media? To increase your online visibility and reduce wasted time, create a 12-month marketing calendar of relevant content for the businesses and markets you serve. When you plan for annual calculated growth – and utilize resources that supply you with content – you can start each day knowing exactly what to post and when to post it. You’ll leave this session understanding how to:
• Build online trust and position yourself as a promotional product thought leader
• Determine the best hashtags for your business• Implement daily consistency to meet your SMART goals• Leverage your time to better reach your prospects and clients.
Create a Spreadsheet with Each MonthJANUARY FEBRUARY MARCH APRIL MAY JUNE
JULY AUGUST SEPTEMBER OCOTOBER NOVEMBER DECEMBER
JANUARY
Goal Setting
FEBRUARY
National Clean out Your Computer Day
MARCH
National Credit Education
APRIL
Fair Housing Month
MAY
NAR Legislative
JUNE
National Selfie Day
JULY
National Ice Cream Day
AUGUST
National Fraud Awareness & Safer
Internet
SEPTEMBER
REALTOR Safety Month
OCOTOBER
National Cyber Security Month
NOVEMBER
REALTOR Conference and Expo
DECEMBER
Best Tech Gifts for Christmas
• Set Annual Goals
Celebrate holidays and niche holidays
• Set 3-4 Weekly Goals
Follow five organizations/trade associations
Share content from the organizations you follow
Provide positive comments on the content shared
• Break Goals Down into Daily Task
M-F follow one organization/trade association
Content Industry Niche Branded
Real Estate Real Estate Event ReMarkiTable
Hashtag Plan15-20 Hashtags5-7, 100k to 500k5-7, 10k to 100k1-3 Branded Hashtags
Holiday & Social Media Calendar• https://www.animatron.com/wave/calendar
• https://nationaldaycalendar.com/calendar-at-a-glance
• https://sproutsocial.com/insights/hashtag-holidays
• https://trackmaven.com/blog/national-days-calendar
• http://www.holidayinsights.com/moreholidays/march.htm
• https://sparkflow.co/us-world-holidays-to-plan-your-marketing-calendar-around
• https://bit.ly/Google_Hashtag_Holidays