What style of ecommerce product pages have the highest

conversion?

The BEST pages do a good job of engaging the visitor.

5 Ways to Turn a Visitor into a Customer with Your Product Pages

1. Use Great Product Images

Images make your product come to life!

BUILDS TRUST IMPROVES CONVERSIONS

2. Answer Your Users’ Questions!

What colors do these come in?

Do they have my size?

Do they run big? What do other people think?

The Clymb Product Suggestion

Backcountry Product Suggestion

3. Add Video

People who watch a product video are 85% more likely to buy!

Video is an investment.

Choose to make videos that:

•  Explain a complex product

•  Showcase a visually appealing

product

[image via ConversionXL blog]

4. Social Justification

PROOF

WHAT DO THEY THINK?

Products with reviews have a 12.5% greater chance of

converting!

User-Generated Content

(UGC)

BUILDS COMMUNITY ADDS SOCIAL PROOF

5. Ready for Mobile

Mobile = Desktop/

Hierarchy of Information

Show the most important information first!

MULTIPLE IMAGES

PRODUCT DESCRIPTION & REVIEWS

Consider mobile as a separate channel to get the most out of it.

How can you improve your own product pages?

Thanks for watching!

That wraps it up!