create meaningful social casino engagement & rewards | brett calapp

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Creating Meaningful Social Casino Engagement & Rewards for Brands and Land-Based Casinos. Brett Calapp Chief Social Gaming Officer

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Page 1: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

Creating Meaningful Social Casino Engagement & Rewards for Brands and

Land-Based Casinos.

Brett CalappChief Social Gaming Officer

Page 2: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 3: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 4: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 5: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 6: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

One Special Move

Page 7: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 8: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

The affinity a land-based casino has earned with its loyalty card players.

Page 9: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

Use that Loyalty Love to create an engaging and highly entertaining social casino experience that drives them back to your property.

Page 10: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

THE KEY OBJECTIVE: DRIVE THOSE LOYAL PLAYERS BACK TO YOUR PROPERTY.

Page 11: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

And look what you can achieve along the way!

ENGAGE REWARDCOLLECTPROMOTE MONETIZE

Page 12: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 13: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

No Single Silver Bullet

Page 14: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 15: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

3 SPEEDS OF REWARD MOTIVATION

Page 16: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

PRIZE EFFECT

CanoeAmazon Gift CardBuffet Comp

Page 17: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 18: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

Coins or chips

Badges

Levels

Page 19: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

SWEEPSTAKES

Page 20: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 21: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

Tried a bunch of things...

Page 22: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 23: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 24: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

Land-based casino operators are looking to tie their rewards programs to

online social casino.

Page 25: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

ENGAGE

REWARD

COLLECT

PROMOTE

MONETIZE

Page 26: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 27: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

Deliver the right rewards to the right player.

Seamless redemption.

Rewards rules.

Control and balance the points earned.

Page 28: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 29: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 30: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Page 31: Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

LET’S TURN YOUR AUDIENCE INTO YOUR PLAYERS.