Create Google Friendly Content

• Organic leads as we discussed yesterday can lead to High Profits• We talked about using some easy ways like Activerain.com to get the

instant authority• We talked about consistency being the key to creating the action step• We talked about the fact that no matter “platform” you use, the basic

structure is the same• These are the Google Rules

• To understand the rules, you need to know a little about Googles search software, the latest of which is Hummingbird

• Hummingbird, is Google’s latest update. The new algorithm represents the biggest change to Google’s search functionality in 10 years —

• One of the most telling things about Google’s recent updates is that the company chose to illustrate them with images of its mobile app, not its desktop site. That’s no accident.

• To sum it up, it looks like this:• 1. Mobile is the future, so Google should be attuned to answering search queries

in the most mobile-friendly way.• 2.People tend to be conversational with their mobile searches (“How do I get a

mortgage for a house?”)• 3.Soooooo, the future of Google search is mobile-focused and question-oriented.

• Core to what Google is doing with Hummingbird is a shift in focus away from keywords and towards intent and semantics, which are infinitely more relevant to users. • While the Google of a decade ago was focused on delivering search results based

solely on queries, the Google of today is drawing insights from a variety of other signals — location, social connections, and even your previous searches.• SearchEngineLand’s Danny Sullivan told VentureBeat by email… “Have good,

descriptive content, and you should be doing all you can be doing to tap into long-tail searches,” • SEO consultant Andrew Shotland, puts it slightly differently…“Hummingbird is

forcing website owners to ask, ‘How can I answer questions that customers are asking Google?’

• You are answering YOUR customers questions with YOUR expertise• Think of the most recent question you got from a borrower • That is what your article about• Think of the niche program you would like to sell more of• That is what your next article is about• Think of the next transaction you have closing• That is what the article after that is about

• The first Rule of Google is have a Good Title – • Based on your articles subject matter – figure out what people are

searching for • Ubersuggest.org –

(for this example we are doing an article on Renovation Loans/FHA 203K)

• My title Needs to contain “buying first home to renovate”

• So follow the Google Rule #1 My title is

“Are you buying first home to renovate?”

• But wait - The second Google Rule is – Make it Local• Remember Google is searching the title first (especially if you are

using an authority site as the launch pad)• Google will always provide a user with a local relevant result first• So to follow Google Rules 1 and 2 – My title is

“Are you buying first home to renovate in Clearwater, Fl.?”

• Your content can be written in the most legible fashion you like• Because your title is your topic, you will have your main search words in the body of your

content• However you can increase the Google Juice factor by having the “key phrase” sprinkled into

you content

Have your “key phrase” in the first sentence of the article. People scanning result pages see the early words first. If your key phrase is at the start of your article, your page is more likely to get clicked on

“When you are buying first home to renovate in Clearwater, make sure you know all the facts.

Many are not aware of a special government loan program that is actually a part of FHA (Federal Housing Administration- a department within HUD). This FHA loan program allows buying first home to renovate and do significant amounts of remodeling or updating to their home without a higher cost second lien. The loan program does not allow for “luxury items” which are defined as items like a swimming pool or hot tub, etc. But you can repaint, replace flooring, remodel cabinetry in kitchens and bathrooms, add wallpaper, replace appliances – even add a room to an existing structure (which can significantly add to value as you increase the square footage of your home). One of the biggest advantages to this buying first home to renovate government loan program is you have all of your acquisition or refinance loan with your improvement loan in one low interest rate, government guaranteed loan instead of two loans- including a first and a second lien loan (which is always at a higher interest rate).”

• The third Google Rule is to have Relevant Links• But you can’t just plop some links on the page and go• The importance of the links is the relevance, but you must make sure they are

“authority” links• That’s the nice way of saying YOUR WEBSITE IS NOT a relevant link• For this example the best “authority” site is the FHA site itself• It is relevant to the subject

“The FHA loan program is called a 203K loan by the Federal Housing Administration. You can find information on the FHA website located here: http://portal.hud.gov/hudportal/HUD?src=/program_offices/housing/sfh/203k/203kabou

• Contrary to popular myth, there is no specific number of words, maximum or minimum, to SEO your article. • The number of words is determined by the “story” you are telling.

• Remember that you are sharing your expertise and answering a genuine question a potential client may have• Don’t short cut your article• They clicked your link because they believed your page could answer

their question• Short articles without much info and heavy call to action will get them

to avoid your content in the future• Give them what they came for

• Always end with a call to action of some sort (it’s ok to put a link to your website here)• Make it EASY to reach you “For more information on buying first home to renovate using a FHA 203K Renovation Loan for Clearwater or surrounding area please contact Paul Baxter , at 747-221-6649 or log on to www.mysite.com and request more information. Paul does loans all over the state of Florida.”

When you are buying first home to renovate in Clearwater, make sure you know all the facts. Many are not aware of a special government loan program that is actually a part of FHA (Federal Housing Administration- a department within HUD). This FHA loan program allows buying first home to renovate and do significant amounts of remodeling or updating to their home without a higher cost second lien. The loan program does not allow for “luxury items” which are defined as items like a swimming pool or hot tub, etc. But you can repaint, replace flooring, remodel cabinetry in kitchens and bathrooms, add wallpaper, replace appliances – even add a room to an existing structure (which can significantly add to value as you increase the square footage of your home). One of the biggest advantages to this buying first home to renovate government loan program is you have all of your acquisition or refinance loan with your improvement loan in one low interest rate, government guaranteed loan instead of two loans- including a first and a second lien loan (which is always at a higher interest rate). The FHA loan program is called a 203K loan by the Federal Housing Administration. You can find information on the FHA website located here: http://portal.hud.gov/hudportal/HUD?src=/program_offices/housing/sfh/203k/203kabou There are two types of loan programs for buying first home to renovate within the FHA 203K Renovation Loan for Clearwater. The first is what is called a streamline 203K loan. The dollar amount of improvements is generally lower for a streamline 203K loan, and there can not be any structural improvements on a 203K Streamline loan. But, basic cosmetics, etc. are allowed on a streamline 203K Rehab loan. The second type of 203K loan is called a Full 203K loan. The full 203K loan offers the ability for the home owner to renovate or rehab their property including structural improvements, like doing foundation work or adding another room, etc. Now you can have the home of your dreams- so when looking for a home- you can envision new carpeting, paint, lighting, remodeled kitchen or bathrooms, etc. which may allow you much more flexibility in your home purchase or to remodel your existing home. For more information on buying first home to renovate using a FHA 203K Renovation Loan for Clearwater or surrounding area please contact Paul Baxter , at 747-221-6649 or log on to www.mysite.com and request more information. Paul does loans all over the state of Florida.

• There is not one thing in what we did today that is “too technical” for you to do• Can you write an article about the last question you received from

client or lead similar to that?

• The 2 hours a week you spend on it could mean $750 an hour if you do